We partnered to clarify the offer, refresh the visuals, and build a fast, mobile first site that turns interest into booked work.
Vision Gazon provides lawn care, maintenance, and custom outdoor design with a focus on sustainable practices and responsive service.
Project Highlights
- Brand identity refresh: logo, colour palette, typography, icon set, textures, and a simple style guide for consistent use. See our branding.
- Modular site design with reusable components and a maintainable CMS, so the team can update Services, Projects and Gallery, About, and Contact without developer help. Built to our web design and UI/UX standards.
- Mobile first and accessible layouts with sitemap and information architecture aligned to buyer tasks (see services, then view proof, then request a quote).
- Local SEO setup at launch, with clear titles and headings, helpful internal links, and an XML sitemap. Explore our SEO.
- Estimator and payments options to speed up quoting and make invoicing smoother when needed.
- Quality assurance and handover: cross device testing, basic user checks, and a short admin training session.
Challenges
Landscaping buyers often have immediate needs and limited time. Service pages and galleries must show scope and craftsmanship quickly, while quote requests need just enough detail to avoid back and forth. The old structure made it harder to compare services, see recent work, or start a request on mobile.
Approach
We designed around three key moments, from exploring services and checking recent work to starting a quote. Reusable blocks handle service details, process steps, FAQs, testimonials, and galleries. We kept copy simple, set up launch SEO, tuned mobile performance, and added basic tracking for forms and CTAs. We also aligned visuals across the site and proposal templates so everything feels unified.
Outcomes
The refreshed brand and site help Vision Gazon earn trust faster, with clear services, real proof, quicker quote requests, and a CMS the team can manage in house. We paired brand design with clear page structure and search basics, plus training so the team can run it day to day.
Challenges:
Outdated Website, Brand Consistency, Content Organization, Mobile responsive.
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