By implementing a targeted strategy, including optimizing their website content, improving keyword rankings, and enhancing user experience, Michaels Global Trading experienced a great increase in search engine rankings.
Michael’s Global Trading is a Toronto-based commercial liquidation company handling office decommissioning, asset resale, and responsible disposal. Brand Vision helped strengthen their organic presence so the right prospects could discover them through Google, understand the offer quickly, and request quotes with confidence.
Project Highlights
- Search visibility improvements for core service searches in liquidation, removal, and decommissioning.
- Content expansion to better explain what MGT does, how the process works, and what buyers should expect.
- Clearer page messaging so non-branded visitors land on the right service and take action sooner.
- Stronger credibility signals online through industry-relevant mentions and placements.
- Ongoing tracking and iteration to focus effort on what drives real inquiries, not vanity traffic.
Challenges
Commercial liquidation is a high-urgency category. People searching are often under time pressure, comparing multiple vendors, and looking for proof that a company is legitimate, responsive, and capable. MGT needed to show up more often for non-branded searches and turn that discovery into qualified quote requests, without attracting irrelevant traffic.
Approach
We focused on improving how MGT appears for high-intent searches and making sure the content users found actually answered their questions. That meant sharpening key service pages, publishing supporting content that builds trust, and strengthening their overall online footprint with reputable, relevant exposure. From there, we monitored performance and doubled down on what consistently increased qualified inquiries.
Outcomes
MGT saw meaningful growth in non-branded organic traffic and, more importantly, a major lift in quote requests from search. Brand Vision was the right fit because we approach SEO as a business-growth channel, keeping the work grounded in buyer intent, clarity, and measurable lead outcomes.
Results
- +164% non-branded clicks
- +93% organic quote requests
- +41 net-new referring domains from relevant local and industry sites
- +6 Ahrefs DR lift driven by editorial placements and digital PR
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