By implementing a targeted strategy, including optimizing their website content, improving keyword rankings, and enhancing user experience, Michaels Global Trading experienced a great increase in search engine rankings.
Michael’s Global Trading is a Toronto-based commercial liquidation company handling office decommissioning, asset resale, and responsible disposal. Brand Vision helped strengthen their organic presence so the right prospects could discover them through Google, understand the offer quickly, and request quotes with confidence.
Project Highlights
- Search visibility improvements for core service searches in liquidation, removal, and decommissioning.
- Content expansion to better explain what MGT does, how the process works, and what buyers should expect.
- Clearer page messaging so non-branded visitors land on the right service and take action sooner.
- Stronger credibility signals online through industry-relevant mentions and placements.
- Ongoing tracking and iteration to focus effort on what drives real inquiries, not vanity traffic.
Challenges
Commercial liquidation is a high-urgency category. People searching are often under time pressure, comparing multiple vendors, and looking for proof that a company is legitimate, responsive, and capable. MGT needed to show up more often for non-branded searches and turn that discovery into qualified quote requests, without attracting irrelevant traffic.
Approach
We focused on improving how MGT appears for high-intent searches and making sure the content users found actually answered their questions. That meant sharpening key service pages, publishing supporting content that builds trust, and strengthening their overall online footprint with reputable, relevant exposure. From there, we monitored performance and doubled down on what consistently increased qualified inquiries.
Outcomes
MGT saw meaningful growth in non-branded organic traffic and, more importantly, a major lift in quote requests from search. Brand Vision was the right fit because we approach SEO as a business-growth channel, keeping the work grounded in buyer intent, clarity, and measurable lead outcomes.
Results
- +164% non-branded clicks
- +93% organic quote requests
- +41 net-new referring domains from relevant local and industry sites
- +6 Ahrefs DR lift driven by editorial placements and digital PR
Michael's Global Trading is one of the leading companies within the industry. More so, the competition within this sector is immensely high, therefore, they are consistently working on improving their strengths and opportunities as a business. Obviously, one opportunity they sought out was their online presence. In order to increase online visibility and redefine search engine rankings they made the decision to partner with marketing agency Brand Vision to enhance customer’s experience. In October 2023, Brand Vision set out to work on the SEO strategy.
Therefore, the strategy was proposed to Michael's Global Trading and it outlined a comprehensive SEO strategy. Brand Vision, outlined blueprint focused on implementing changes in an effort to boost Michael's Global Trading's online visibility and reputation. Implementing new content that is relevant for viewers, making technical adjustments and curating backlinks to increase the website's referrals.
After the initial execution of Brand Vision’s developmental strategy it was noticeable that the SEO development led to a steady rise in referring domains, which ultimately, boosted the website's credibility and effectively increased the amount of organic traffic. The website's performance enhancement effectively allowed for improved digital capability in finding Michaels Global Trading online. As well as a strong enrichment in the range of key words especially those in the '51+ rankings' category.
With that, the initial data displayed that Michael’s Global Trading appearing more actively and is digitally attracting more viewers, enhancing website traffic and building new visibility from search engines.
Furthermore from June 2022 to June 2024, there was a steady rise in visitors. Then, an outstanding improvement in January 2023 and reaching a peak in March 2024. The growth notably acknowledges the website's ranking for more competitive keywords. This was particularly noticeable in August 2023. The website's strong performance reflects the success of Brand Vision's SEO strategies.
On SERPs the high ranking keywords indicate successful optimization. This is important because levels of measurements are increasing. Brand Vision successfully identified the key phrases that resonate with Michael's Global Trading’s target audience. Due to the effectiveness of the keyword-rich and reflective user search, the visibility was enhanced and the likelihood of clicks transitioned into more organic traffic. The increase in organic traffic is not only a keyword ranking outcome, but, it shows a great increase in user engagement and website visibility.
To conclude, the implementation of Michaels Global Trading’s SEO strategy showcases a high amount of webpage visits as well as the development of keywords that people now find the website through. It shows the connection between content and user search that portraits the users interest for the website. Thus, the SEO strategy was successful and met the proposed goal of increasing website visibility, improving on SEO rankings and utilizing industry words to drive potential customers.
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