Cleaner indexation, stronger B2B visibility, and measurable gains across partner-facing pages.
Flipp is a retail-tech platform powering digital circulars and retail media for brands and retailers. Their B2B site needed to clearly communicate partner value while staying technically tidy at scale. Brand Vision helped improve how search engines discover, understand, and rank Flipp’s partner-facing content, with a focus on visibility for high-intent B2B queries and a faster, more reliable experience for visitors.
Project Highlights
- Cleaner search footprint: reduced duplicate and low-value URLs so Google focused on the pages that matter.
- Stronger B2B discovery: improved visibility for searches tied to retail media, digital circulars, and partnerships.
- Clearer content structure: strengthened how key sections connect and support one another for better findability.
- Better performance signals: improved site speed and overall page experience to support rankings and engagement.
- More complete search presentation: enhanced how pages appear in search results where relevant.
Challenges
Flipp’s brand is widely recognized on the consumer side, but the B2B site has a different job. It needs to explain the platform to partners, build trust quickly, and make it easy to take the next step. Like many larger sites, it also had technical clutter that diluted visibility, created inconsistencies in how pages were indexed, and made it harder to rank the right pages for the right searches.
Approach
We focused on simplifying what search engines and partners see first. That meant reducing duplication, tightening how priority pages are recognized and prioritized, and reinforcing a clear hierarchy across key sections. At the same time, we improved page experience and monitored progress against the search terms and pages most closely tied to partner interest.
Outcomes
Flipp’s B2B presence became easier to index, easier to rank, and easier for partners to find through search. Brand Vision was the right partner because we balance practical SEO improvements with business outcomes, keeping the focus on visibility, clarity, and measurable progress rather than busywork.
Results
- Index bloat reduced by 39%
- Core Web Vitals improvement (mobile “Good” URLs): 62% → 94%
- +128% impressions for B2B queries (retail media, digital circulars, retail partnerships)
- +6.4 average position improvement across 35 partner-facing pages
Brand Vision strategically utilized a captivating color palette for Flipp's website redesign, incorporating vibrant greens, serene shades of blue, and accents of cheerful yellow. These colors were carefully chosen to evoke a sense of freshness, trustworthiness, and optimism, aligning seamlessly with Flipp's brand identity and values.
Brand Vision prioritized speed optimization for Flipp's website, recognizing the critical role it plays in enhancing user experience and search engine visibility. Through a comprehensive approach, Brand Vision implemented various strategies to minimize load times and improve overall performance.
One of the key techniques employed by Brand Vision was optimizing image sizes and formats. By compressing images without compromising quality and using modern image formats such as WebP, they significantly reduced page load times, ensuring that users could access content swiftly without delays.
Brand Vision prioritized SEO (Search Engine Optimization) for Flipp's website to enhance its online visibility and ensure it ranks prominently in search engine results pages (SERPs). Through a strategic approach, Brand Vision implemented various SEO techniques to optimize the website's structure, content, and technical elements.
Brand Vision implemented mobile optimization for Flipp's website, ensuring a seamless user experience across various mobile devices. They prioritized responsive design, fast loading times, intuitive navigation, and optimized content to cater to the growing number of mobile users. By implementing touch-friendly interactions and mobile-friendly navigation patterns, they enhanced usability and engagement on smaller screens. Overall, these efforts resulted in a user-friendly website that effectively engages mobile visitors and contributes to improved search engine rankings.
Heatmap and Attention Insights: User testing showed that visitors immediately engaged with the main headline and key CTAs, confirming clear messaging and strong visual hierarchy. Eye-tracking revealed balanced attention flow across the hero area, validating a design that guides users naturally toward conversion.
The innovative design strategy of Brand Vision, paired with Flipp's captivating imagery, resulted in a contemporary website that instantly engages users upon arrival. By utilizing modern design principles and advanced techniques, Brand Vision created a visually stunning interface that seamlessly aligns with Flipp's brand identity.
Together, these eye-catching colors not only enhance the visual appeal of Flipp's website but also contribute to a cohesive and memorable brand experience. They engage visitors on an emotional level, leaving a lasting impression and reinforcing Flipp's position as a trusted leader in the retail technology industry.
The user experience and journey on Flipp's website are carefully designed to be intuitive, engaging, and informative. Users are greeted with a visually appealing and easy-to-navigate interface that seamlessly guides them through the site. From browsing deals and promotions to creating shopping lists, the journey is personalized and efficient, catering to individual preferences. With optimized content and fast loading times, users can quickly find relevant information and make informed purchasing decisions. Overall, Flipp's website offers a user-friendly experience that prioritizes usability, functionality, and satisfaction.
The typography choice of "Circular STD" for Flipp's website is a deliberate and strategic decision that enhances the overall visual appeal and user experience. Circular STD is a modern, geometric sans-serif typeface known for its versatility and readability, making it an ideal choice for digital interfaces.
.webp)
.webp)
.webp)
.webp)
.webp)
.avif)
.webp)
.webp)
.webp)
.webp)
.avif)
.avif)
.webp)
.avif)
.webp)
.png)
