FAQs

Answers to Frequently Asked Questions

With over a decade of experience, we are proud to have worked with many outstanding businesses worldwide!

Why choose Brand Vision?

Brand Vision is a design-led creative and media house that shapes identities, interfaces, and websites people love and brands are proud to own. A senior, fully in-house team across strategy, design, and engineering moves ideas cleanly from thinking to making to launch. An editorial practice runs beside the studio via our publication Brand Vision Insights, so creative choices are informed by how markets speak, search, and shift, and discoverability is designed in from the start.

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See outcomes in our portfolio, learn how we work on About, and review client proof on Clutch.

What services do you offer?

We cover the full journey from brand strategy to growth. Core capabilities include Web Design and Development, Branding (research, strategy, visual identity), UI/UX, Consultation and Audits, and ongoing SEO. We also handle content and creative support so your site has the words and visuals it needs at launch.

For a single view of everything we do, visit Services.

How long does a typical project take?

Timelines depend on scope and content readiness. Most websites launch in 6 to 12 weeks; brand identity programs typically take 4 to 8 weeks. Sites with e‑commerce, integrations, or custom features can take longer. We share a milestone plan at kickoff (Discovery, Design, Development, Finalization), set review cadences, and manage risks like dependency delays or late content. If you have a fixed date, we’ll sequence deliverables and parallelize tasks where possible.

Start a timeline discussion via Contact or review typical phases on Web Design.

Can you modernize or rebuild my existing site?

Yes. We run a structured audit (information architecture, UX, performance, accessibility, analytics, and on‑page SEO), map content and redirects, and rebuild with a component‑based UI. We protect tracking and search equity with proper 301s, XML sitemaps, and Search Console submissions. Start a the audit on Web Design.

Which platforms and tech stacks do you work with?

We choose the platform that best fits your goals and governance. We regularly build on WordPress, Webflow, and Shopify, and deliver custom front‑end work when needed. Selection factors include editorial workflow, security, performance, integrations, and long‑term ownership. During Discovery we outline options with pros, cons, and total cost of ownership so you can make an informed choice. Explore implementation approaches on Web Design and see examples in Our Work.

Do you develop e‑commerce websites?

Yes. We build conversion‑ready storefronts with clear PDP/PLP patterns, fast media, and secure checkout on platforms like Shopify, Webflow, or WooCommerce. We align analytics, feed management, and search basics at launch. See Web Design and industry pages.

How big is your team?

We’re a senior‑heavy team of 15+ specialists across strategy, UX/UI, development, and content. Each project has a dedicated manager and direct access to subject‑matter experts. Meet the leadership and locations on About, or start a conversation on Contact.

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Do you create WordPress websites?

Yes. We deliver custom WordPress builds with modern editors (Gutenberg or Elementor, as fit), performance budgets, and clean semantics. We harden security, streamline plugins, and align with Core Web Vitals. See Web Design.

Can I update and manage my website myself?

Yes. We choose a CMS that fits your governance (WordPress, Webflow, or Shopify) and set up editor roles so your team can manage pages, media, and basic SEO. We also offer a walkthrough session to ensure you’re comfortable making updates. See the FAQ and Web Design pages.

Do you offer copywriting services?

Yes, we offer copywriting services. At Brand Vision, a top web design agency, we understand that compelling content is the cornerstone of effective digital marketing. Our team of content strategists has worked with various industries, ensuring that our services are tailored to your specific projects. To ensure a perfect fit, we'll assign you an experienced copywriter who suits your project or industry.
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Furthermore, our team includes acclaimed copywriters who contribute to our publication company, Brand Vision Insights, ensuring that your content is not only engaging and persuasive but also SEO-friendly and resonates with your target audience.
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Whether you need website copy, blog posts, product descriptions, or any other form of written content, we're here to help you communicate your message clearly and effectively. Contact us today to learn more about our copywriting services and how we can enhance your brand's online presence.

Do you offer responsive, mobile‑friendly web design?

Yes. Every build is responsive and tested across devices and breakpoints. We design to today’s Core Web Vitals, including Interaction to Next Paint (INP), which replaced FID on March 12, 2024. We monitor INP in Chrome’s tooling and recommend fixes that reduce input delay and long tasks. Learn more from Google’s Chrome and Search teams.

Is SEO included with a new site?

We include technical fundamentals—clean structure, semantic HTML, metadata, XML sitemaps, and performance best practices—during web design. Ongoing SEO (content strategy, digital PR, and continuous optimization) is available as a dedicated engagement via Brand Vision SEO.

Do you provide imagery or photography?

We source licensed stock images and illustrations and handle optimization (alt text, formats, compression) so pages stay fast and accessible. We don’t offer in‑house photography; if custom shoots are required, we can recommend trusted partners. Details in our FAQ and Branding pages.

Why does my business need branding guidelines?

Branding guidelines will create consistency between all of your digital and print presentation. Creating a consistent image within all your social media platforms, website, emails and even business cards will help your brand become memorable and trusted.

What is typically included in a standard branding package?

Our standard branding package at Brand Vision, a top branding agency, is designed to provide a holistic and comprehensive approach to building your brand's identity. The package is divided into two main categories:
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Branding Research and Strategy: This category focuses on understanding your market, target audience, and competitive landscape. It includes developing a brand strategy that aligns with your business goals and objectives, ensuring that your brand is well-defined and resonates with your target audience.
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Brand Visual Identity: Often the most recognized part of branding, this category includes the development of a logo, colour palette, typography, visual guidelines, and other design elements that ensure a consistent and cohesive visual representation of your brand across all touchpoints.
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To learn more about our branding services and how we can help establish your brand's identity, please visit our Branding Page for a detailed overview.

Can I come to meet you at your office?

We welcome in-person consultations at our Toronto headquarters and can also host meetings at our Chicago office upon request. For clients in other locations, we typically begin with online sessions to establish goals and scope. Once the project is underway, we can arrange an in-person meeting in your city if needed.

What countries do you accept projects from?

As an award-winning web design and branding agency, we operate internationally, but since our headquarters is located in Toronto, Canada, we tend to work mostly with North American clients.

Who will be working on my project?

Your core team pairs a creative director and project manager with the right senior specialists for your scope, such as UX and UI designers, brand strategists, developers, and content leads. You get direct access to the people doing the work, fewer handoffs, and clear milestones from discovery through launch. This reflects how our studio operates daily and matches the “senior, fully in‑house” model described on our About page and inside our brand profile.

What is Wireframing?

Wireframes are low‑fidelity layouts that visualize hierarchy and flows before final visuals. They reduce risk and speed alignment early. See NN/g on wireframes and deliverables.

What is site mapping?

A site map (planning artifact) shows how pages relate in your IA; an XML sitemap (technical file) helps search engines discover content. Both matter: one for people and planning, one for crawlers.

Do you work with WordPress themes?

We prefer custom, component‑based designs implemented with Gutenberg or Elementor for maintainability. If you already have a theme, we’ll assess it for performance, accessibility, and editor UX before proceeding.

Are you an authorized web design agency?

Yes. Brand Vision is a senior‑led, fully in‑house studio trusted by clients across North America, with independent proof you can verify: a 5.0/5.0 rating from 57 verified reviews on Clutch, an A+ rating on BBB, and open offices in Toronto and Chicago. Review our Web Design, Services, and Work pages for scope and outcomes, and see our Clutch profile and BBB listing for third‑party validation. Our process bakes in accessibility, performance budgets, semantic structure, and privacy from day one.

What if I don’t know how to operate WordPress? Do you provide instructions?

Yes. We include a live editor walkthrough for your team and can add short screen‑recorded videos and one‑page step‑by‑steps. You will learn how to add and edit pages, manage navigation and media, update metadata, and use your component library. We also provide links to official WordPress documentation for quick reference, and we offer optional post‑launch support if you want ongoing help.

Do I own the website that you create?

Yes. On final approval we hand over the site, admin access, and all deliverables, and we document any licenses used. You own your content, custom code we develop for you, and your design assets. Third‑party components remain under their own licenses, which we set up in your name where required. If your site is on WordPress, the software is open‑source under the GPLv2. If your site is on Webflow, you retain ownership of your website content under Webflow’s Terms. If your store runs on Shopify, the Store Owner controls the account per Shopify’s Terms.

What is Brand Positioning?

Brand positioning refers to the way a brand is perceived by consumers in relation to its competitors. It is the unique set of associations that a brand has in the minds of its target audience. Effective brand positioning helps a company stand out in the marketplace and differentiate itself from competitors, ultimately leading to increased brand awareness, loyalty, and sales.

What is Brand Identity?

Brand identity is the cohesive visual and verbal system that expresses who you are and how you’re recognized. It includes your logo, colour, type, layout grid, imagery and motion, as well as voice, tone, and key messages, all documented to drive consistent execution across every touchpoint. Strong identities are distinctive, legible, and consistent, so stakeholders and customers can quickly know it is you. Authoritative guides define identity as the set of elements that represent and differentiate the brand in market, which matches how we design and govern identity systems.

Explore definitions and best practices from the American Marketing Association and AIGA, and see how we implement identity on Branding.

What is Brand Persona?

A brand persona is a concise, human‑style profile that personifies your brand’s character and behaviour, so teams can write and design consistently. It draws from established brand‑personality research and turns traits into practical guidance for voice, tone, copy, and visual cues. Unlike a buyer persona (which describes your audience), a brand persona describes who you are when you speak to that audience. A common foundation is Aaker’s five brand‑personality dimensions (Sincerity, Excitement, Competence, Sophistication, Ruggedness), which are widely used in marketing research and practice. We translate those traits into rules, example lines, and do’s and don’ts that make approvals faster and delivery more consistent.

See Aaker’s work and an overview in The Branding Journal, then review Branding for how we codify persona into guidelines.

What is Brand Voice and Tone?

Your brand voice is the consistent personality of your communications. Your tone adapts to the context while staying true to that voice. A helpful shorthand is “voice stays the same, tone shifts by situation” and it should be made explicit in guidelines with examples. Research shows tone measurably changes perceptions of friendliness, trust, and desirability, so we define the voice and give teams tonal sliders for moments like landing pages, product pages, help articles, and emails. Start with a simple matrix that covers formality, humour, respectfulness, and enthusiasm, then pair each with do’s, don’ts, and sample lines. Useful references include Mailchimp’s Voice and Tone and NN/g’s four tone dimensions, plus evidence on how tone shapes brand perception from NN/g. See our practical guide in Brand Vision Insights.

Why Brand Research is a crucial step in Branding?

Brand research turns assumptions into evidence, so the identity and messaging you invest in are built on how your market actually thinks and buys. It clarifies audience needs, category codes, and competitor positions, then informs positioning, naming, messaging, and visual direction. Good research blends qualitative inputs (stakeholder and customer interviews, usability testing, message tests) with quantitative signals (search data, surveys, analytics) to reduce risk and improve creative accuracy. Companies that treat design and research as a system outperform peers on growth and shareholder returns, which is why we insist on research before identity decisions and high‑stakes rollouts. See the business case in The Business Value of Design and how brand is shaped by real experiences across touchpoints in NN/g on brand experience. For how we run research inside projects, review Branding and About.

What platforms do you specialize in?

We regularly build on WordPress, Webflow, and Shopify, with custom front‑end work when needed. For WordPress, we use Gutenberg or Elementor Pro based on fit. See What platforms do you specialize in? and Website Development.

Which CRMs can you integrate?

We connect websites to popular CRMs and marketing tools (e.g., HubSpot, Salesforce) using native apps or API/webhooks, with consent capture and attribution in mind. The exact approach depends on your stack; we’ll outline options in Discovery. (Integration specifics are scoped per project.)

Do you offer marketing consultation and audits?

Yes. Our Consultation and Audit programs review your brand, site structure, analytics, technical SEO, content depth, and competitors. You’ll receive a prioritized roadmap with impact and effort estimates, a 30/60/90‑day action plan, and guidance on resourcing. Teams often use this as a pre‑build step to de‑risk scope and align stakeholders.

How can SEO services benefit my business?

SEO improves discoverability and conversion quality by aligning content with user intent and ensuring your site is crawlable, indexable, and fast. See Google’s SEO Starter Guide and our SEO approach.

Do you offer SEO services?

Yes. Brand Vision SEO covers technical SEO, on‑page optimization, content strategy, and authority building. We set baseline metrics, create a growth plan, and report monthly on KPIs like organic traffic, qualified leads, visibility across priority terms, and page experience. For scope and engagement models, see SEO Services.

How long does it take to see results from your SEO services?

Google notes it typically takes four months to a year to see meaningful benefits after changes—depending on competition, content quality, and site health. We set leading indicators (crawl, indexation, CWV, internal links) and outcome metrics (qualified traffic, conversions) so progress is visible. See Google’s guidance.

What industries do you work with?

We primarily support B2B and service organizations across North America, including technology, professional services, real estate, non‑profit, and hospitality. We tailor deliverables to stakeholder needs (marketing, sales, founder teams) and governance. Browse cross‑industry examples in Our Work.

Do you offer website maintenance and support?

Yes. We provide ongoing help for content updates, security, plugin updates, uptime monitoring, backups, and minor feature work. We also offer custom website maintanace and SEO packages.

Need editorial help? We can bundle content and design hours. Details on Web Design.

Answers to Frequently Asked Questions

Web Design

Branding

UI UX

SEO