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Sofia Coppola and Jacob Elordi Reunite for Cartier’s Campaign

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Key Points

  • Sofia Coppola and Jacob Elordi reunite for Cartier’s Love Unlimited campaign.
  • Marks Elordi’s debut as an official Cartier ambassador.
  • Campaign captures the spirit of love and modernity in New York City.

Sofia Coppola and Jacob Elordi have joined forces once again, this time behind the camera, for Cartier’s Love Unlimited campaign — a reimagining of the brand’s legendary Love collection. Nearly six decades after the original design debuted, the collection receives a fresh, contemporary update that celebrates connection and emotion through a modern lens.

Shot in New York City, the campaign channels the city’s vibrant pulse and artistic energy. Coppola’s direction brings a cinematic intimacy to Elordi’s debut as a Cartier ambassador, portraying him in moments that reflect both personal expression and universal themes of love, friendship, and belonging.

The Love Unlimited collection, featuring sleek new interpretations of Cartier’s timeless designs, is now available for purchase online — marking a new chapter for one of the maison’s most enduring symbols of affection and artistry.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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