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Delta Partners With YouTube for Inflight Entertainment Upgrade

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Key Points

  • Delta adds curated YouTube videos to seatback screens starting today, Sept. 25
  • Skymiles members get free YouTube Premium trial in October
  • Boarding music includes a playlist curated by Delta flight attendants
  • Partnership marks Delta’s 100th anniversary year

Delta Air Lines has announced a new multiyear partnership with YouTube, giving passengers expanded access to the video platform during flights. Starting September 25, travelers will find curated YouTube content on Delta’s seatback entertainment screens, while inflight WiFi will continue to support full streaming on personal devices.

As part of the deal, Delta Skymiles members will receive a two-week free trial of YouTube Premium beginning in October, and a custom YouTube Music playlist—developed with input from Delta flight attendants—will play during boarding. The collaboration also includes periodically refreshed featured content aimed at spotlighting popular long-form creators for passengers to discover mid-air.

The move reflects Delta’s strategy to enhance inflight entertainment as the airline celebrates its centenary. For YouTube, the partnership extends its reach into a unique viewing environment, building on its dominance as the most-streamed platform among Delta customers.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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