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Starbucks to Cut 900 Jobs and Shut Stores in $1B Overhaul

Breaking News

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Key Points

  • 900 non-retail roles to be eliminated across North America
  • About 100 stores (1% of total) to close amid weak sales
  • $1B restructuring includes $150M in severance, $850M in closures
  • Comes after six straight quarters of declining U.S. sales

Starbucks has announced a sweeping $1 billion restructuring plan that will cut 900 jobs and close around 100 North American stores. The layoffs will affect employees in non-retail roles, while additional open positions will be eliminated.

The move follows six consecutive quarters of declining U.S. sales, as inflation-weary consumers scale back on expensive coffee purchases. Earlier this year, the company cut 1,100 corporate roles. Starbucks says the restructuring is aimed at prioritizing resources to strengthen long-term growth, while also planning upgrades to more than 1,000 store locations over the next year.

The announcement has drawn criticism from Starbucks Workers United, which represents staff at over 650 stores. The union argues the cuts show the company is backsliding as it faces ongoing pressure to agree to a first labor contract. Shares in Starbucks dropped 1% after the news.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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