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Stone Island x New Balance Reveal 574 Ghost

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Key Points

  • Collab reimagines the 574 with an all-suede build.
  • First time the sneaker’s midsole is fully suede-wrapped.
  • Comes in three tonal colorways: dark brown, grey, and navy.
  • Releases September 23 via Stone Island.

Stone Island and New Balance are back with a fresh twist on the classic 574. Dubbed the 574 Ghost, the sneaker draws inspiration from Stone Island’s Ghost collection, known for its minimalist, camouflage-inspired aesthetic.

The design takes the 574 into new territory with its first-ever suede-wrapped midsole, seamlessly extending the tonal look across the entire shoe. Paired with plush suede uppers, the silhouette delivers a sleek, monochromatic finish that embodies both brands’ craftsmanship and innovation.

Arriving in dark brown, dark grey, and navy, the trio drops on September 23 exclusively through Stone Island. With its understated style and unique material treatment, the 574 Ghost is set to be a standout in this year’s sneaker calendar.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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