Amazon and Netflix Strike Global Advertising Deal
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Key Points:
- Netflix’s ad-supported tier inventory will be available through Amazon’s DSP starting Q4 2025.
- Integration covers U.S., U.K., Canada, Europe, Japan, Brazil, Mexico, and Australia.
- Amazon now offers programmatic buying across nearly every major streaming service.
Amazon and Netflix have finalized a major partnership that will allow advertisers to buy Netflix’s ad inventory through Amazon’s demand side platform (DSP). Beginning in the fourth quarter of 2025, marketers in 10 countries — including the U.S., Canada, U.K., France, Germany, Japan, Brazil, and Australia — will be able to access Netflix’s ad-supported tier alongside other leading streamers.
The deal marks a significant shift for both companies. Amazon, which already operates Prime Video’s ad tier, now offers programmatic buying across nearly all major streaming platforms, including Disney+, Hulu, ESPN, Peacock, HBO Max, Paramount+, and Tubi. For Netflix, the integration with Amazon simplifies ad buying for marketers while expanding its reach as its advertising business scales worldwide.
The agreement underscores Amazon’s growing role not only as a streaming competitor but also as a powerful advertising technology provider. By centralizing access through its DSP, Amazon strengthens its position in the global ad market, while Netflix gains another avenue to grow revenue and deepen its presence with advertisers.
