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Panera Collabs With Gilmore Girls for New Fall Menu

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Key Points:

  • Black Bean Soup returns after 7 years.
  • New Crème Brûlée Latte and Harvest Medley Chicken Salad debut.
  • Autumn Squash Soup, Fireside Chili, and Pumpkin Cookie also featured.
  • Exclusive “Fall for Your Favorites Meal” available on Panera app.

Panera Bread is leaning into nostalgia this season with a Gilmore Girls-themed campaign and a refreshed fall menu. The long-awaited Black Bean Soup headlines the lineup, joined by Autumn Squash Soup and Hearty Fireside Chili.

The menu adds new items like the Crème Brûlée Latte and Harvest Medley Chicken Salad, while seasonal staples like the Pumpkin Cookie and Ciabatta Dippers return.

Promoted with Gilmore Girls stars Jared Padalecki and Matt Czuchry, the “Fall for Your Favorites Meal” is available exclusively on the Panera app, while the full menu can be ordered in-store, for pickup, or delivery.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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