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NikeSKIMS Debuts First Collection

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Key Points

  • Nike and SKIMS launch debut collection on Sept. 26 across online and flagship stores
  • Seven collections, 58 silhouettes, 10,000+ styling combinations
  • Campaign features Serena Williams, Sha’Carri Richardson, Chloe Kim, Jordan Chiles, and Kim Kardashian
  • Pieces engineered with Nike’s Dri-FIT tech and SKIMS’ sculpting fabrics

Nike and SKIMS have officially unveiled their first joint collection, setting a new standard for women’s activewear. Dropping September 26, the line spans seven collections and 58 silhouettes, creating over 10,000 possible combinations. Designed to merge performance, comfort, and style, the range covers everything from foundational bras and leggings to track-inspired layers and seasonal statement pieces.

The debut campaign, Bodies at Work, directed by Janicza Bravo and photographed by Luis Alberto Rodriguez and Rob Woodcox, showcases over 50 athletes. Among them are global icons Serena Williams, Sha’Carri Richardson, Chloe Kim, and Jordan Chiles, alongside SKIMS co-founder Kim Kardashian. Together, they spotlight how NikeSKIMS fuses athletic performance with bold, style-forward design.

Standout collections include Matte, powered by Nike’s Dri-FIT tech for sculpting support; Shine, built for sleek durability; and Airy, designed with ultralight mesh for breathability. Seasonal offerings add vintage-washed seamless styles, semi-sheer layering pieces, and oversize nylon silhouettes. Available online at Nike and SKIMS, as well as flagship stores in New York and Los Angeles, NikeSKIMS is positioned to reshape the activewear landscape for women at every level of sport.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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