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Bubly x Apple Bottoms Drop Y2K ‘Apple Bubly Jeans’ Bundle

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Key Points

  • Bubly teams with Apple Bottoms for a limited-edition collab.
  • Bundle includes custom jeans, apple-flavored Bubly, and themed extras.
  • Exclusively available online in sizes 0–24, priced at $79.
  • Taps into the resurgence of early 2000s fashion trends.

Bubly sparkling water has joined forces with Apple Bottoms by Nelly for a nostalgic throwback collab. The partnership debuts the Apple Bubly Jeans bundle, celebrating the return of Bubly’s apple flavor with a denim twist.

The bundle features Apple Bottoms jeans with the brand’s signature pocket design, paired with apple-flavored Bubly, a tank top, keychain, mini denim clutch, and iron-on patch. It’s sold exclusively on the Apple Bottoms website, available in sizes 0–24, for $79.

The launch plays into the Y2K revival currently driving fashion, bringing back the iconic Apple Bottoms aesthetic while giving Bubly a playful seasonal tie-in.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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