Sanrio Partners with LPGA in Global Multi-Year Collaboration
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Key Points
- Sanrio becomes a global LPGA partner starting in 2025.
- Collaboration will feature youth golf clinics, themed fan zones, and global outreach.
- Hello Kitty and Sanrio characters will appear at LPGA tournaments.
The Ladies Professional Golf Association (LPGA) has announced a new global partnership with Sanrio, the Japanese company known for Hello Kitty, My Melody, and other iconic characters. The partnership will combine the LPGA’s mission to empower women in sports with Sanrio’s focus on connection and joy through its globally recognized characters.
Through the collaboration, Sanrio will introduce family-friendly fan zones and interactive experiences at select LPGA tournaments. The partnership also includes golf clinics for young players, offering mentorship and skill development opportunities to encourage the next generation of female golfers.
By joining forces, the LPGA and Sanrio aim to expand the sport’s global reach, connect communities across cultures, and create memorable experiences that celebrate both athletic excellence and the spirit of play.
