Rosalía Stars in Calvin Klein’s Fall 2025 Underwear Campaign
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Key Facts:
- Rosalía is the new face of Calvin Klein’s Fall 2025 underwear campaign
- Campaign photographed by Carlijn Jacobs with bold, surreal visuals
- Features the Icon Cotton Modal and Heritage Cotton collections
- Images include Rosalía posing with a python as co-star
- Collection now available online at calvinklein.com
Rosalía has officially joined Calvin Klein’s star-studded roster of campaign icons. The Grammy-winning Spanish singer leads the brand’s Fall 2025 underwear campaign, bringing her bold style and charisma to a series of striking photos by Carlijn Jacobs. The visuals highlight new designs from the Icon Cotton Modal and Heritage Cotton lines, blending sensuality with surreal, high-fashion storytelling — including a shot with a python draped around the artist.
“Calvin Klein underwear has been a staple in my wardrobe for years. I love the brand and it’s an honor to be in the campaign,” Rosalía said in a statement. The campaign rollout began Tuesday across Calvin Klein’s official social platforms, with the collection already available online.
Rosalía’s latest collaboration adds to a growing list of fashion partnerships, from Dior and Acne Studios to her recent ambassador role for New Balance. Known for blending music and fashion influence, her presence brings fresh energy to Calvin Klein’s global identity, following recent campaigns starring athletes Jalen Green and Trent Alexander-Arnold.
