SEO migrations during a redesign don’t have to cost you rankings. This playbook covers URL mapping, 301 redirects, technical QA, and post launch monitoring so your new site launches cleaner, faster, and still findable.
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
From Bombas and Scrub Daddy to Cousins Maine Lobster and Ring, the most successful Shark Tank products turned a few minutes of TV into long term machines. Explore the biggest Shark Tank successes, the most profitable Shark Tank deals, and what actually keeps these brands growing in 2025.
From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads of 2025 delivered; marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.
A clear website copywriting framework for service businesses. Build pages, proof, and CTAs that turn visits into qualified leads without fluff.
Learn how to build a YouTube marketing strategy that drives awareness, leads, and trust with video formats, SEO, ads, and measurement that leaders use.
Learn how brands build durable pricing power, lower demand elasticity, and create long-term growth with stronger margins, loyalty, and market value.
Learn why marketing fails in strategy, execution, and audience fit, plus a clear diagnostic framework to fix performance, UX, and pipeline.
Kanye West, the legendary rapper, producer, and fashion tycoon, is not only a visionary artist, but he is also a clever entrepreneur with a growing empire of enterprises that span a variety of industries. He is most known for his fashion line, but he is also successful in the music and fashion industries.
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Bumble has managed to stand out in the crowded online dating market thanks to its distinctive branding. In a space where numerous platforms are competing for users' attention, Bumble has found a way to set itself apart.
.avif "Evolution of Advertising: A Journey Through the Decades")
Advertising has always been a reflection of its time, embodying the ethos, trends, and values of the several eras it has been produced in.
.avif "Exploring What The Metaverse's Future of Advertising Could Look Like")
In the environment of digital marketing, which is always shifting and developing, new ground is continually being broken. One such frontier that has been generating a lot of buzz recently is the idea of the "Metaverse."
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Kylie Jenner is one of the most recognizable faces in the world, and her name is a household brand. Kylie, the youngest Kardashian-Jenner sister, has gone from being seen as a reality TV star to a business magnate with a diverse portfolio of businesses
.avif "Red Bull's Top 5 Marketing Campaigns: Then and Now")
Red Bull is a pioneer, visionary, and trendsetter in classic marketing initiatives. This energy drink leader has revolutionized marketing and led an extremely competitive beverage business. This thrilling trip through advertising genius explores Red Bull's top 5 marketing initiatives that have catapulted the brand to unprecedented success and impact.
The world of marketing is a constant whirlwind of innovation, creativity, and strategic manoeuvring. Every week, brands experience both soaring successes and challenging setbacks that reflect the dynamic nature of the industry.
In the world of real estate, having a carefully designed website isn't just a nice-to-have anymore – it's crucial. Think of it as the first handshake, the opening conversation that sets the tone for your client relationships.
In the current digital environment, Canadian businesses must rank higher in local search engine results to attract potential customers and establish a strong online presence. Local SEO (Search Engine Optimization) plays a crucial role in directing local consumers to your doorstep, and its significance cannot be underestimated. In this blog post, we will explore actionable strategies tailored for the Canadian market, helping you climb the local SEO ladder and outshine your competitors.
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Jell-O has been delighting generations with its jiggly and colourful desserts for over 100 years. A beloved American classic, this playful treat has brought joy to countless family gatherings, birthdays, and sweet moments. However, as times change and consumer preferences evolve, even the most iconic brands need a makeover to stay relevant in today's fast-paced world.
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Luxury fashion enthusiasts around the world have a reason to rejoice as the iconic Italian fashion house, Prada, ventures into uncharted territory with its latest launch – Prada Beauty.
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In the competitive world of real estate, successful developers, pre-construction firms, real estate agents, and brokerages understand the paramount importance of branding.
Fenty Beauty, the brainchild of global superstar Rihanna, stormed the beauty industry in 2017, revolutionizing the way cosmetics are marketed and sold.
In recent years, TikTok has become a platform for sharing not only dance routines and music trends but also culinary innovations and dining trends. One such movement that has taken the internet by storm is the "girl dinner" trend.
Veld Music Festival, an electrifying annual electronic dance music extravaganza held in Toronto, has not only captured the hearts of music enthusiasts but also the attention of marketers seeking to make a significant impact.
Welcome to the captivating realm of cinema, where incredible stories come alive and marketing magic sets the stage for unforgettable experiences. Today, we're diving deep into the thrilling world of "Oppenheimer," a mesmerizing historical drama directed by the visionary Christopher Nolan.
Heinz's brilliant new marketing strategy, called the ‘Label of Truth’, not only brings transparency to product labeling but also takes on the infamous "ketchup fraud" phenomenon head-on.
The world of marketing in 2023 was an exhilarating playground of creativity and innovation, where brands aimed to break through the noise and connect with their target audiences in unforgettable ways.
Prime Day, Amazon's highly anticipated annual sale has established itself as a must-attend event for online shoppers worldwide. With a reputation for incredible deals and discounts, Prime Day has not only captured the attention of consumers - but has also proven to be a major revenue generator for the e-commerce giant, raking in billions in sales.
It can be bittersweet to see significant web traffic, but a lack of promising conversion rate results. Unfortunately, getting visitors to your site is just the beginning of making progress toward a good conversion rate.
Campaign The FIFA Women's World Cup 2023, hosted jointly by Australia and New Zealand, promises to be a groundbreaking event that will not only showcase world-class football but also serve as a platform to champion gender equality and women's empowerment.
Social media platforms have become essential tools for brands to enhance their visibility and connect with their target audience. Among these platforms, TikTok has emerged as a powerful force, captivating millions of users worldwide.
With the launch of its new global campaign, "We Do We," Smirnoff, the renowned vodka brand known for its quality and innovation, is undergoing its most significant brand platform change in over a decade.
Once hailed as the "million-follower factory," TikTok now finds itself at a turning point as the platform matures and the competition reaches new heights.
In recent years, the Metropolitan Transportation Authority (MTA) in New York City has been at the forefront of digital advertising, providing a platform for digitally native startups like Casper and Hims to gain widespread recognition.
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