Influencer Marketing Guide: Strategy, Costs, ROI
Everything you need to know about influencer marketing: choosing creators, budgeting and rights, tracking ROI, and FTC disclosure basics.
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The Best Marketing Campaigns of 2025
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
Top 10 Most Successful Shark Tank Businesses: Still Winning Years Later
From Bombas and Scrub Daddy to Cousins Maine Lobster and Ring, the most successful Shark Tank products turned a few minutes of TV into long term machines. Explore the biggest Shark Tank successes, the most profitable Shark Tank deals, and what actually keeps these brands growing in 2025.
2025 Marketing Fails: 10 Brand Campaigns That Went Viral for All the Wrong Reasons
From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads of 2025 delivered; marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.
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Jaguar’s Controversial Rebrand: A Case Study in Reinventing a Heritage Brand
A comprehensive breakdown of Jaguar’s rebrand, the backlash drivers, and a practical scorecard leaders can use to de-risk high-visibility modern brand resets.
The Rise of TikTok Shop : From Affiliate Marketing to Full-Stack Social Commerce
Master TikTok Shop in 2025. Learn how to scale from affiliate marketing to full-stack social commerce with discipline. Explore EMARKETER forecasts, GMV Max attribution, unit economics, and a 90-day rollout plan to drive profitable orders without brand risk. Elevate your commerce strategy today.
Zoom Marketing Strategy: The Brand Story That Made "Zoom" a Verb
A senior-level breakdown of Zoom’s marketing strategy in 2025: freemium distribution, enterprise trust, the Zoom Ahead reset, and AI Companion 3.0.
Five Wellness Trends Shaping Marketing in 2026: What People Prioritize is Health
The wellness trends shaping marketing in 2026 are less about perfection and more about proof, relief, and belonging. Explore the top wellness trends of 2026, from nervous system care and functional nutrition to GLP-1 ripple effects, longevity culture, and wellness travel, plus what these wellness trends in marketing say about society.
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Global Streaming Titans: The Top 10 Most Streamed Artists
Dive into the extraordinary journeys of today’s biggest musical powerhouses, each racking up tens of billions of streams across platforms worldwide. Learn how strategic collaborations, dedicated fan engagement, and boundary-pushing creativity propelled these artists to being the most streamed artists of all time.
New York City Concerts Coming This Winter
Discover a diverse lineup of NYC concerts. There’s a palpable energy in the air whenever artists of different genres converge in the same season, creating that one-of-a-kind magic we’ve come to associate with New York City concerts. From Boyz II Men to Blake Shelton and J Balvin, the NYC concerts this season are vibrant.
Record-Breaking Year: The 10 Highest-Paid Athletes of 2024
Discover the jaw-dropping salaries and sponsorships behind the world’s highest-paid athletes of 2024, spanning global soccer icons to emerging golf and basketball superstars. From record-breaking league deals in Saudi Arabia to high-stakes endorsement campaigns, see how these sports giants are cashing in on a new era of athletic earnings.
The Rise of Dr. Dre’s Journey to Building an Iconic Brand
Discover the remarkable Dr. Dre success story behind the Beats brand—a synergy of star power, marketing savvy, and passion for quality sound, culminating in a multi-billion-dollar triumph.
FC Barcelona’s Cash Crunch: Inside the Club’s Post-COVID Financial Struggles
Once revered as one of Europe’s wealthiest clubs, FC Barcelona has faced a whirlwind of debt, risky player investments, and stadium-related hurdles since the pandemic. Dive into the unraveling of Barça’s finances to see how massive spending, reduced matchday revenues, and urgent “financial levers” have shaped the Catalans’ battle for economic survival.
Top Earning Movie Stars of 2024: Who Made the Most?
2024’s highest paid stars: Adam Sandler, Margot Robbie, Tom Cruise, Ryan Gosling, Matt Damon, Jennifer Aniston, Leonardo DiCaprio unite star power, producing streaming deals in a changing Hollywood
Canada’s Economy: A Comprehensive Report for 2024-2025
Uncover how Canada’s economy balances rich natural resources, innovative technology, and global trade relationships to maintain steady growth. From sustainable energy investments to comprehensive social programs, this report dives into the key drivers and policies shaping Canada’s future prosperity.
The Startup Shake-Up: How Tech Startups Are Redefining Investment
Tech startups are turning traditional investment strategies upside down with fresh ideas, bold funding models, and cross-industry collaborations. Dive into the dynamic world of AI breakthroughs, climate-friendly unicorns, and beyond to see how these ventures are reshaping the way capital flows worldwide.
Best Montreal Concerts for Winter 2025
Explore Montreal’s vibrant concert lineup from January to March 2025, where legendary bands, fresh indie artists, and international superstars take center stage. From electrifying EDM sets to soulful folk performances, these events illuminate the city’s cultural heartbeat all winter long.
Best Miami Concerts for Winter 2025
Dive into Miami’s sizzling winter music scene with our curated guide to the top concerts of January, February, and March 2025. From legendary DJs and hip-hop icons to classical orchestras and vibrant Latin performances, discover the must-see live events that will make your Miami nights unforgettable.
Boutique Hotels Marketing Guide: Prove You’re the Main Character in a World of Chains
Boutique hotels with our guide to standout marketing strategies makes your hotel sell out. Learn how to highlight your unique charm, from unforgettable experiences to personalized branding, and capture the hearts of travelers looking for more than just a place to stay. Transform your hotel into a sought-after destination that rivals the chains with these creative, results-driven tips.
Washington Mutual’s Downfall: Lessons From the 2008 Financial Crisis
Learn how Washington Mutual soared before the 2008 financial crisis upended its ambitions. Learn why the great recession and the 2008 recession exposed deeper vulnerabilities in the bank’s approach, revealing crucial lessons for modern finance.
Drake’s Success and Marketing Tactics: The Story Behind The Invincible Genius
Discover Drake’s marketing strategy and Drake social media strategy fueling his unstoppable notroious drake success. From Drake brand partnerships to digital marketing lessons from Drake, see how Drake's impact on pop culture cements his status as a global icon.
2025 Winterlicious Festival in Toronto: Everything You Need to Know
Get ready for Winterlicious 2025 (Jan 31–Feb 13), where 220+ Toronto restaurants offer three-course prix fixe menus starting at just $20. Learn how to filter, search, or browse by neighborhood, snag budget-friendly lunch vs. dinner deals, and find hidden gems without spending a fortune. Reservations open Jan 16—don’t miss this chance to explore bold flavors from Indian to Caribbean, Pan-Asian, and more.
The Biggest Chinese New Year Festivals Around the World in 2025
Explore the most spectacular Chinese festivals around the globe in 2025, from vibrant parades in Singapore to breathtaking lantern displays in Shanghai. These grand celebrations highlight rich traditions, stunning performances, and cultural unity, drawing millions of attendees worldwide.
Highest Grossing Movies of All Time and Their Marketing Strategies
Explore Titanic’s epic climb as one of the highest-grossing movies of all time. Discover how strategic marketing made it a record-breaking box office movie among the top box office hits in history—still among the movies with the highest global revenue.
Marketing Lessons Behind Most Successful Album Releases
Discover key marketing lessons from iconic album releases by artists like Beyoncé, Taylor Swift, and BTS. Explore how strategies like surprise drops, fan engagement, and visual storytelling turned these albums into cultural milestones.
Day 1 at CES 2025: Highlights, Announcements And More
Get ready for the future of tech, as CES 2025 Day 1 unleashed a wave of AI breakthroughs, cutting-edge gadgets, and smarter-than-ever home entertainment options. From next-gen GPUs to revolutionary wearables, this quick rundown covers the event’s most buzzworthy highlights.
Squid Game Season 2 Marketing: Campaigns and Partnerships on a New Realm
Dive into the thrilling Squid Game Season 2 marketing strategy that merges brand collaborations for Squid Game with unstoppable hype, revealing how Netflix promotes Squid Game in unexpected corners of everyday life. From inventive social media strategies for TV shows to Netflix influencer partnerships for Squid Game, this is a new realm for the show.
7 Luxury Destinations for the Ultimate Getaway
Discover 7 incredible destinations perfect for luxury travel, featuring stunning overwater bungalows, breathtaking clifftop views, and world-class accommodations. Learn what makes these locations ideal for an unforgettable, indulgent escape
Houston's Networking Events Winter of 2025
Houston’s got a lot more than warm weather this winter—its bustling lineup of business events is set to heat up your professional calendar. From small business expos to major industry conferences, you’ll find plenty of ways to forge new connections and build your brand.
Elton John and His Brand Partnerships: When Music Meets Merch
Discover the vibrant world of Elton John brand collaborations, where flamboyant Elton John fashion collaborations and philanthropic Elton John product endorsements combine to create must-have Elton John merch that seamlessly fuses showmanship with purpose. From pioneering Elton John marketing partnerships and larger-than-life Elton John business ventures to unforgettable Elton John co-branding initiatives.
Tiffany & Co.’s Blue Box: How Packaging Became a Status Symbol
Discover how Tiffany and Co. revolutionized jewellery marketing with its Blue Box, transforming packaging into a global status symbol and timeless icon
Los Angeles's Networking Events Winter of 2025
Los Angeles might be known for its sunny skies, but this winter’s networking calendar is shining even brighter. If you’re looking to build new contacts, showcase your expertise, or just level up your professional game, these events have you covered from January through March.
Best Chicago Networking Events in Winter 2025
We discuss the best networking events Chicago has to offer, you’re in for a treat: an array of gatherings that span from casual Chicago mixer nights to targeted sessions of Chicago networking for young professionals. Across January, February, and March 2025, the city brims with opportunities to boost your circle.
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