Latest Marketing Articles

• Marketing

Influencer Marketing Guide: Strategy, Costs, ROI

Everything you need to know about influencer marketing: choosing creators, budgeting and rights, tracking ROI, and FTC disclosure basics.

• Marketing

Jaguar’s Controversial Rebrand: A Case Study in Reinventing a Heritage Brand

A comprehensive breakdown of Jaguar’s rebrand, the backlash drivers, and a practical scorecard leaders can use to de-risk high-visibility modern brand resets.

• Marketing

The Rise of TikTok Shop : From Affiliate Marketing to Full-Stack Social Commerce

Master TikTok Shop in 2025. Learn how to scale from affiliate marketing to full-stack social commerce with discipline. Explore EMARKETER forecasts, GMV Max attribution, unit economics, and a 90-day rollout plan to drive profitable orders without brand risk. Elevate your commerce strategy today.

• Marketing

Zoom Marketing Strategy: The Brand Story That Made "Zoom" a Verb

A senior-level breakdown of Zoom’s marketing strategy in 2025: freemium distribution, enterprise trust, the Zoom Ahead reset, and AI Companion 3.0.

• Marketing

Five Wellness Trends Shaping Marketing in 2026: What People Prioritize is Health

The wellness trends shaping marketing in 2026 are less about perfection and more about proof, relief, and belonging. Explore the top wellness trends of 2026, from nervous system care and functional nutrition to GLP-1 ripple effects, longevity culture, and wellness travel, plus what these wellness trends in marketing say about society.

• Marketing

Why Wellness Is 2026's Biggest Marketing Trend and How Brands Can Act on It

Why wellness is shaping 2026 marketing and how to act: positioning, claims, UX, content, and metrics that build trust, retention, and pipeline for modern brands.

• Marketing

Law Firm Marketing: Everything Law Firms Need to Know (Strategy, Channels, and ROI)

Stop chasing clicks and start building a system. Learn how to align visibility, trust, and conversion to turn legal marketing into a predictable engine for signed matters. This guide covers positioning, local SEO, and tracking ROI without the guesswork.

• Marketing

The Godiva Rebrand: How the Chocolate Icon Is Reinventing Itself for 2026

A detailed breakdown of Godiva’s latest rebrand: new logo, packaging, product lines, collabs, and what marketers should measure through the 2026 centennial.

7 AI Productivity Tools to Boost Your Content Marketing Workflow

Discover 7 best AI productivity tools to streamline your content marketing workflow, save time, and boost creativity for better results.

Best AI App Builders for Turning Your Small Business Into a Digital Powerhouse

Discover the top AI app builders that can help your small business create custom apps, improve marketing, and design a beautiful website without any code.

From Brand Deals to Real Brands: The Financial Stack Behind Creator Empires

Brand deals are a great first boss level. They’re simple: post the content, invoice the brand, get paid. But they’re also twitchy. One month you’re “fully booked,” the next month an algorithm shift (or a brand budget freeze) makes your calendar look… emptier than you’d like.

Data Analytics for Business Growth: 5 Strategies That Unlock Success

Ask any business leader what they need most right now, and they will likely mention more data. But let me tell you a secret: having more data is like owning a massive library with every book ever written, yet having no librarian to organize it. The true challenge is not data collection; it’s making sense of the noise.

How to Position Your Brand Better in ChatGPT in 2026

By 2026, brand visibility is no longer defined solely by Google rankings. Increasingly, decision-makers are asking ChatGPT, Gemini, Claude, and other AI platforms who to trust, who to hire, and which brands lead their industries.

How to Improve Legal Accuracy and Efficiency in Contract Review

Contract review sits at the heart of legal operations, yet most organizations struggle with the same persistent problems. Agreements pile up faster than legal teams can review them.

Why Strategic Branding and Local SEO Matter for Van Rental in Dubai

Learn why local SEO and strong branding are essential for van rental services in Dubai looking to stand out, attract high-intent customers, and grow.

Best 7 AI Chatbot Apps for Your Mental Health in 2026

Mental health support is evolving rapidly, and in 2026, AI chatbot apps have become an increasingly mainstream resource for people managing stress, anxiety, depression, and emotional burnout.

The New Era of Brand Value Management: How AI-Built Digital Products Influence Customer Perception in 2025

Brand value has always lived somewhere between what companies promise and what customers actually feel. But in 2025, the balance has shifted. AI-driven digital products are no longer side features or “nice-to-have” additions.

Why Modern Brands Can’t Afford to Ignore Email Threats

Email has become the most common way for businesses to work. People use it every day to share files, send notes, talk to customers, and run their daily tasks. It is fast and simple, which is why almost every brand depends on email.

• Marketing

Why "Zoom Ahead" Is Marketing Genius: The Zoom Advertisement That Made B2B Feel Like Culture

Zoom’s advertisement "Zoom Ahead" turns everyday workplace pain into a funny rebellion with an SNL cast member, and it’s exactly why Zoom’s new marketing is landing so hard. See how Zoom’s viral campaign protects the Zoom verb and capitalizes on itself!

• Marketing

‍Branding Terms: The Most Important Concepts You Should Know (With Examples)

Most important branding terms, explained in a simple, digestible way: strategy, positioning, voice, identity, brand equity, and many more, with examples you can reuse.

• Marketing

Why a Perfect Website Is Important for Every Business

A perfect website is measurable. Use a scorecard and prioritized checklist to improve trust, SEO, speed, and conversions, without wasting budget on fluff.

• Marketing

WeightWatchers Rebrand: The New Visual Identity Built for the GLP-1 Era

The WeightWatchers rebrand is a full visual identity reset for 2025, built for the ‘Ozempic era.’ This WeightWatchers marketing dive explains what the WeightWatchers new branding is and what it signals about health culture now.

• Marketing

Brands That Integrated AI in 2025: The AI Bots are Now Everywhere

In 2025, AI became a default product feature. This breakdown of brands that integrated AI covers brands with AI agents, AI summaries, chatbots, and overviews, from Google and Apple to Amazon, Walmart, Adobe, Canva, and more, plus what it signals about how brands that now use AI compete for trust.

• Marketing

How Aperol Spritz Hacked the 2025 Holiday Aesthetic with Aperolidays

Aperol Spritz holiday marketing turned 2025’s classic festive look bright orange with Aperolidays. From the Holiday Glitz kit and winter merch drops to NYC pop ups and Nina Dobrev content, this cocktail-themed holiday marketing play made the Spritz feel cozy, giftable, and irresistible.