Ultimate Old Money Style Guide: Timeless Iconic Brands, and Affordable Alternatives

In the realm of fashion, few aesthetics convey elegance, sophistication, and timeless luxury like the old money style. Unlike fleeting trends, this style is a testament to enduring wealth and heritage, marked by an appreciation for quality and tradition. In this comprehensive guide, we delve into the origins of the old money style, its defining characteristics, and practical advice on how to integrate it into your wardrobe. We'll explore iconic brands that epitomize this look, offer tips on achieving the perfect old money ensemble, and examine the influence of old money style on modern fashion.

The Essence of Old Money Style

Understanding the Origin

The term "old money" refers to wealth inherited over generations, often associated with aristocracy and high society. This lineage of affluence is reflected in a fashion style that prioritizes classic, enduring pieces over ostentatious displays of wealth. The old money aesthetic is about understated elegance, a quiet confidence, and a sense of tradition.

Key Characteristics

1. Timeless Silhouettes: The foundation of the old money wardrobe is built on classic silhouettes. Think tailored blazers, high-waisted trousers, midi skirts, and sheath dresses. These pieces are designed to flatter and transcend seasonal trends.

2. Quality Fabrics: Luxurious materials are a hallmark of the old money style. Cashmere, silk, fine wool, and high-quality cotton are preferred for their durability and sumptuous feel.

3. Neutral Color Palette: The old money color palette is predominantly neutral, featuring shades of navy, beige, white, grey, and black. These colors are versatile and exude a sophisticated calm.

4. Minimalist Accessories: Accessories in the old money wardrobe are carefully selected for their elegance and subtlety. A classic leather handbag, a string of pearls, or a vintage watch can elevate an outfit without overpowering it.

5. Heritage and Heirloom Pieces: Incorporating vintage or heirloom items adds a personal touch and a sense of history. These could be a handed-down brooch, an inherited watch, or a vintage Hermès scarf.

Building the Old Money Wardrobe

Investment Pieces

1. The Perfect Blazer: A well-tailored blazer is indispensable. Brands like Ralph Lauren and Burberry offer impeccable options.

o Ralph Lauren: The Ralph Lauren Purple Label Gregory Wool Twill Blazer is a timeless piece that features peak lapels and a fitted silhouette, perfect for any sophisticated wardrobe.

o Burberry: The Kensington Heritage Trench Coat in honey is an iconic piece from Burberry’s collection, providing both style and functionality with its classic double-breasted design.

2. Classic Knitwear: Cashmere sweaters and cardigans from brands like Loro Piana and Brunello Cucinelli are quintessential old money pieces.

o Loro Piana: The Pecora Nera Cashmere Sweater is made from the rarest and finest cashmere, offering unmatched luxury and comfort.

o Brunello Cucinelli: The Cashmere Ribbed Cardigan from their latest collection embodies the essence of understated luxury with its simple yet elegant design.

3. Tailored Trousers: High-waisted, well-fitted trousers in neutral colors are a wardrobe staple.

o Max Mara: The Pegno Wool Trousers from Max Mara feature a high waist and a tailored fit, perfect for a polished and professional look.  

o Theory: The Treeca Pull-On Trousers in stretch wool blend offer both comfort and style, making them a versatile addition to any wardrobe.

4. Elegant Dresses: Choose classic silhouettes like A-line or sheath dresses.

o Dior: The Bar Suit from Dior’s latest collection is a perfect example of timeless elegance with its structured silhouette and impeccable tailoring.

o Chanel: The Little Black Dress from Chanel’s Métiers d'Art collection showcases the brand’s signature tweed fabric and classic design elements.

5. Sophisticated Footwear: Loafers, ballet flats, and low-heeled pumps are the go-to choices.

o Tod's: The Gommino Driving Shoes are iconic for their comfort and style, made from soft leather and featuring rubber pebble outsoles.

o Salvatore Ferragamo: The Vara Bow Pump is a classic piece with a low heel and the signature bow detail, perfect for both casual and formal occasions.

o Roger Vivier: The Belle Vivier Trompette Pumps are known for their elegant buckle and comfortable design, adding a touch of sophistication to any outfit.

6. Statement Outerwear: A timeless trench coat or a wool overcoat is essential.

o Burberry: The Chelsea Heritage Trench Coat is another iconic piece, known for its tailored fit and classic Burberry check lining.

o Max Mara: The Manuela Icon Coat in camel is a luxurious wool and cashmere blend coat that is both warm and stylish, a true investment piece for any wardrobe.

Accessorizing with Subtlety

1. Leather Handbags: A classic leather handbag from Hermès or Chanel is a staple.

o Hermès: The Birkin Bag is perhaps the most iconic handbag, known for its exquisite craftsmanship and timeless design.

o Chanel: The Classic Flap Bag is a symbol of elegance, with its quilted leather, chain strap, and CC turn-lock closure.

2. Jewelry: Opt for understated, high-quality pieces.

o Tiffany & Co.: The Elsa Peretti Pearls by the Yard Necklace is a delicate and timeless piece that adds subtle elegance to any outfit.

o Cartier: The Love Bracelet is a classic, minimalist piece that symbolizes enduring love and sophistication.

o Rolex: The Oyster Perpetual Datejust is a classic timepiece known for its precision and elegance, a true statement of timeless luxury.

3. Scarves and Shawls: A silk scarf from Hermès or a cashmere shawl from Burberry can add a layer of sophistication to any outfit.

o Hermès: The Carré 90 Silk Scarf is an iconic piece, available in various prints and colors, perfect for adding a touch of luxury.

o Burberry: The Classic Cashmere Scarf in the heritage check is a timeless accessory that provides warmth and style.

Old Money Style Icons

1. Audrey Hepburn: Known for her timeless elegance, Hepburn's style was the epitome of old money sophistication. Her wardrobe staples included tailored dresses, classic trench coats, and understated jewelry. Her collaboration with Hubert de Givenchy resulted in iconic looks such as the little black dress in "Breakfast at Tiffany's," which remains a symbol of timeless style. Hepburn's style was characterized by its simplicity and grace, often incorporating neutral colors and clean lines.

2. Grace Kelly: Kelly's impeccable style was characterized by elegant dresses, perfectly tailored suits, and her signature Hermès Kelly bag. Her look was often polished and poised, reflecting her royal status. She favored classic, feminine silhouettes and often wore pearl jewelry, which complemented her refined style. Kelly's wedding dress, designed by Helen Rose, is considered one of the most iconic bridal gowns of all time, epitomizing elegance and tradition.

3. Jackie Kennedy: As First Lady, Kennedy's style was the embodiment of old money elegance. Her wardrobe featured classic pieces like the pillbox hat, tailored suits, and pearl necklaces. She was known for her sophisticated yet approachable style, often wearing pastel colors and elegant, tailored dresses that became iconic during her time in the White House. Jackie O's oversized sunglasses and A-line dresses are still emulated today for their timeless appeal.

4. Katharine Hepburn: Known for her unconventional and confident style, Katharine Hepburn was a pioneer of androgynous fashion. She favored high-waisted trousers, tailored blazers, and crisp white shirts, embodying a sophisticated and timeless look that broke away from traditional female fashion norms. Hepburn's style was marked by its simplicity and comfort, often opting for menswear-inspired pieces that highlighted her strong, independent personality.

5. Cary Grant: A quintessential old money style icon for men, Cary Grant's wardrobe was filled with impeccably tailored suits, crisp shirts, and polished shoes. His style was marked by its simplicity and elegance, often favoring dark, neutral colors and classic cuts that emphasized his suave demeanor. Grant's ability to maintain an effortlessly polished look, both on and off screen, has made him a lasting icon of timeless men's fashion.

6. Duke and Duchess of Windsor: The Duke and Duchess of Windsor were fashion icons known for their impeccable style. The Duke's perfectly tailored suits and the Duchess's elegant dresses and exquisite jewelry set a high standard for old money fashion. The couple was known for their attention to detail and preference for high-quality materials, setting trends that continue to inspire the old money aesthetic today.

Old Money Fashion Style Influencers on Social Media

In the digital age, the old money style has found new life through social media influencers who embody and promote this timeless aesthetic. These influencers curate their feeds to reflect the elegance and sophistication of old money fashion, inspiring millions of followers with their impeccable style. Here are some notable influencers who excel in showcasing the old money aesthetic:

1. Julia Berolzheimer (@juliaberolzheimer): Known for her classic and elegant style, Julia often features timeless pieces from luxury brands like Ralph Lauren, Chanel, and Hermès. Her feed is a visual treat of neutral palettes, tailored blazers, and sophisticated accessories that epitomize old money elegance.

2. Caroline Daur (@carodaur): A German fashion influencer, Caroline Daur blends modern trends with classic old money elements. Her style is a mix of high fashion and timeless pieces, often featuring brands like Dior and Burberry. She effortlessly combines contemporary looks with the sophisticated charm of old money fashion.

3. Blair Eadie (@blaireadiebee): Blair Eadie’s Instagram is a haven for those who love preppy, old money styles. With her penchant for tailored blazers, elegant dresses, and chic accessories, Blair’s feed is a masterclass in how to incorporate old money aesthetics into everyday wear.

4. Emma Hill (@emmahill): Emma Hill’s style is a blend of British elegance and timeless sophistication. Her wardrobe staples include classic trench coats, tailored trousers, and minimalist accessories. Emma’s feed is perfect for those looking to embrace the old money style with a touch of modernity.

5. Alexandra Lapp (@alexandralapp_): This fashion influencer from Germany showcases a luxurious lifestyle infused with old money elegance. Alexandra’s outfits often feature high-quality fabrics, timeless silhouettes, and classic accessories, making her a go-to source for old money fashion inspiration.

6.    Ali Gordon (@aligordon): Phil Cohen is known for his minimalist and classic approach to menswear. His Instagram feed showcases carefully curated outfits that focus on quality, fit, and timeless style, which aligns with the old money aesthetic. Cohen often features tailored suits, fine knitwear, and polished accessories, making him a go-to source for sartorial inspiration rooted in elegance and sophistication.

7.    Julian Piket (@julianpiket): Alejandro Salomon is an entrepreneur and influencer who often showcases a lifestyle that resonates with the old money aesthetic. His style is refined and luxurious, frequently featuring tailored suits, luxury watches, and classic cars. Salomon's content emphasizes a mix of high-end fashion with a focus on quality and timeless appeal, perfectly embodying the principles of old money style.

These influencers not only promote the old money aesthetic but also provide valuable styling tips and inspiration for integrating timeless pieces into a modern wardrobe.

Luxury Brands Embracing Old Money Style

1. Ralph Lauren: Ralph Lauren’s collections are a celebration of classic American style. The brand’s emphasis on quality and timeless designs makes it a go-to for the old money aesthetic. Ralph Lauren’s Purple Label Gregory Wool Twill Blazer, Polo Ralph Lauren Cable-Knit Cashmere Sweater, and Lauren Ralph Lauren Wool-Blend Trench Coat epitomize old money sophistication. The brand’s commitment to craftsmanship and heritage is evident in every piece, ensuring longevity and timeless appeal.

2. Burberry: With its iconic trench coats and luxurious fabrics, Burberry is a staple for those embracing the old money aesthetic. The brand’s history, dating back to 1856, is rooted in British aristocracy and elegance. Burberry’s Kensington Heritage Trench Coat, Cashmere Scarf in Vintage Check, and Tailored Wool Trousers have become synonymous with timeless style. Their tailored suits, cashmere scarves, and leather accessories further enhance the old money style. Their tailored suits, cashmere scarves, and leather accessories further enhance the old money aesthetic, combining functionality with refined elegance.

3. Chanel: Chanel’s classic designs, from tweed suits to quilted handbags, are the epitome of timeless elegance. Founded by Coco Chanel in 1910, the brand revolutionized women’s fashion by introducing comfortable yet chic clothing. The iconic Chanel Tweed Jacket, Classic Flap Bag, and Little Black Dress from Chanel’s Métiers d'Art collection showcase the brand’s signature style elements. The brand’s commitment to quality and timeless style is reflected in every piece, from their ready-to-wear collections to their exquisite accessories.

4. Hermès: Known for its craftsmanship and luxurious materials, Hermès offers heirloom-quality pieces that are perfect for the old money wardrobe. Established in 1837, Hermès has a long-standing reputation for excellence. The Birkin Bag, Kelly Bag, and Carré 90 Silk Scarf are coveted for their impeccable craftsmanship and timeless design. Hermès’ silk scarves, leather goods, and ready-to-wear collections exude a quiet luxury that resonates with the old money aesthetic.

5. Brunello Cucinelli: Renowned for its luxurious knitwear and tailored pieces, Brunello Cucinelli embodies the essence of understated luxury. The Italian brand, founded in 1978, is dedicated to ethical and sustainable practices. Brunello Cucinelli’s Cashmere Ribbed Cardigan, Wool-Blend Blazer, and Cotton Poplin Shirt feature high-quality cashmere, fine wool, and silk, crafted into elegant and timeless garments. The brand’s focus on craftsmanship and subtle elegance makes it a favorite among those who appreciate the finer things in life.

Affordable Alternatives

Embracing the old money style doesn’t necessarily mean breaking the bank. There are numerous brands and stores that offer affordable alternatives without compromising on quality and style. Here are some budget-friendly options to help you achieve the old money look:

1. Uniqlo: Known for its high-quality basics, Uniqlo offers a range of affordable, timeless pieces. Their Cashmere Crew Neck Sweater and Smart Ankle-Length Pants are perfect for building an old money wardrobe on a budget.

2. J.Crew: J.Crew is renowned for its preppy, classic styles. Look for their Regent Blazer, Cashmere V-Neck Sweater, and Pencil Skirt. The brand often has sales, making it easier to invest in quality pieces at a lower price.

3. Everlane: Everlane focuses on sustainability and transparency, offering high-quality basics that align with the old money aesthetic. Their Silk Button-Down Shirt, Wide-Leg Crop Pant, and Day Glove Flats are both stylish and affordable.

4. Mango: Mango offers a wide range of elegant, timeless clothing at affordable prices. Their collections often feature tailored blazers, classic dresses, and sophisticated accessories that fit the old money style. The Structured Wool Blazer and Pleated Midi Skirt are great options.

5. Zara: While Zara is known for its fast fashion, it also offers classic, well-made pieces that can be incorporated into an old money wardrobe. Look for their Double-Breasted Blazer, Wool Blend Coat, and Pleated Dress that mimic high-end styles.

6. & Other Stories: This brand offers high-quality, stylish clothing that embodies the old money aesthetic. Their collections include tailored blazers, silk blouses, and sophisticated accessories at more accessible prices. The Oversized Wool Blazer and Silk Wrap Dress are standout pieces.

How Brands Have Capitalized on the Old Money Trend

In recent years, many luxury brands have embraced the old money aesthetic as a marketing strategy. By highlighting their heritage, commitment to quality, and timeless designs, these brands appeal to consumers who value sophistication and longevity in their wardrobes. Here’s how some brands have leveraged this trend:

1. Ralph Lauren: Ralph Lauren has effectively utilized its brand heritage in marketing campaigns, emphasizing its roots in classic American style. The brand’s advertising often features elegant settings, such as country estates and polo matches, which evoke the old money lifestyle. By showcasing their timeless pieces in these contexts, Ralph Lauren reinforces the association with enduring luxury.

2. Burberry: Burberry’s marketing strategy focuses on its rich history and iconic pieces. Campaigns often highlight the brand’s association with British aristocracy and its commitment to quality craftsmanship. The use of traditional British settings and heritage motifs in their advertising appeals to consumers who appreciate the old money aesthetic.

3. Chanel: Chanel’s marketing emphasizes the brand’s storied history and the timeless appeal of its designs. By featuring classic pieces like the Chanel Tweed Jacket and Quilted Handbags in their campaigns, the brand reinforces its status as a symbol of sophistication and elegance. Chanel’s association with iconic figures such as Coco Chanel and Karl Lagerfeld further enhances its appeal to those who value heritage and quality.

4. Hermès: Hermès capitalizes on its reputation for impeccable craftsmanship and luxurious materials. The brand’s marketing often highlights the meticulous process behind their iconic bags and scarves, appealing to consumers who value artisanal quality. Hermès’ emphasis on exclusivity and heritage reinforces its alignment with the old money aesthetic.

5. Brunello Cucinelli: Brunello Cucinelli’s marketing focuses on the brand’s commitment to ethical practices and high-quality craftsmanship. By promoting their sustainable approach and the timeless elegance of their pieces, the brand appeals to consumers who prioritize both luxury and ethical considerations. The use of serene, picturesque settings in their campaigns enhances the brand’s association with understated luxury.

The Power of Old Money Aesthetic in Marketing

Beyond traditional luxury brands, various companies across different sectors have recognized the allure of the old money aesthetic and incorporated it into their marketing strategies. From high-end real estate firms to luxury car manufacturers, the old money style evokes a sense of stability, heritage, and reliability that resonates deeply with affluent consumers. By using visual elements and narratives that emphasize tradition, timeless elegance, and enduring quality, these companies create a powerful brand image that attracts customers seeking not just products, but a legacy. This trend has proven particularly effective in an era where consumers increasingly value authenticity and lasting value over transient trends.

Old Money Style for Different Seasons

To truly embrace the old money aesthetic, it’s essential to adapt your wardrobe to different seasons while maintaining the core principles of quality and timeless elegance. Here’s a detailed guide foreach season:

Spring

Spring is the perfect time to embrace lighter fabrics and fresh, neutral tones. Here are some key pieces for a spring old money wardrobe:

• Linen Blazers and Trousers: Lightweight and breathable, linen is ideal for spring. A Linen Blazer from Ralph Lauren’s Spring Collection, paired with tailored trousers, creates a polished yet comfortable look. Opt for soft colors like beige, ivory, and pastel shades.

• Silk Blouses: A silk blouse adds a touch of luxury to any outfit. Brands like Theory and Max Mara offer elegant options in neutral tones. The Silk Georgette Blouse from Theory’s latest collection is a perfect example.

• Lightweight Trench Coats: A trench coat from Burberry is a spring essential. Its water-resistant fabric and classic design make it perfect for unpredictable spring weather. The Chelsea Heritage Trench Coat in honey is an iconic piece that adds both style and functionality to your spring wardrobe.

• Loafers and Ballet Flats: Footwear should be comfortable and stylish. Loafers from Tod’s and ballet flats from Chanel are versatile choices that can be paired with both trousers and skirts. The Gommino Driving Shoes from Tod’s and the Classic Ballet Flats from Chanel are timeless options.

• Cashmere Cardigans: Layering is key in spring. A lightweight cashmere cardigan from Brunello Cucinelli can be draped over the shoulders or worn over a blouse for added warmth. The Cashmere Ribbed Cardigan from their latest collection is ideal for this purpose.

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Summer

Summer calls for breathable fabrics and relaxed yet elegant silhouettes. Key pieces for a summer old money wardrobe include:

• Cotton Dresses: Opt for simple, elegant cotton dresses from brands like Loro Piana and Brunello Cucinelli. A-line and sheath silhouettes are timeless and comfortable in the summer heat. The Cotton Poplin Dress from Loro Piana is perfect for a chic summer look.

• Linen Pants and Shorts: Lightweight linen pants and tailored shorts are perfect for staying cool. Look for high-waisted styles in neutral colors from Max Mara and Theory. The Linen High-Waisted Shorts from Max Mara’s summer collection are both stylish and practical.

• Silk Scarves: A silk scarf from Hermès can be worn as a headscarf or tied around the neck for a chic summer accessory. The Carré 90 Silk Scarf in a light, summery print adds a touch of elegance.

• Straw Hats: A classic straw hat adds a touch of sophistication and provides protection from the sun. Brands like Gucci and Loro Piana offer elegant options. The Wide-Brimmed Straw Hat from Gucci is a perfect example.

• Leather Sandals: Keep your feet cool and stylish with leather sandals from Hermès or Salvatore Ferragamo. The Oran Sandals from Hermès are iconic and perfect for summer.

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Autumn

As the weather cools, it’s time to incorporate warmer fabrics and layers. Here are some essential pieces for an autumn old money wardrobe:

• Cashmere Sweaters: Cozy up in cashmere sweaters from Brunello Cucinelli. Opt for classic styles like turtlenecks, crew necks, and cardigans in rich, autumnal colors like burgundy, forest green, and navy. The Cashmere Turtleneck Sweater from Brunello Cucinelli is a staple.

• Wool Coats: A tailored wool coat from Max Mara or Burberry is a must-have for autumn. Look for styles that can be layered over blazers and sweaters. Classic camel coats or plaid patterns add a timeless touch. The Manuela Icon Coat from Max Mara is an excellent choice.

• Leather Boots: Elegant leather boots from Tod’s or Salvatore Ferragamo are perfect for autumn. Choose knee-high or ankle-length styles in neutral tones like brown, black, or tan. The Gancini Boot from Salvatore Ferragamo is both stylish and practical.

• Tweed Blazers and Skirts: Embrace the texture of tweed with blazers and skirts from Chanel. These pieces add a touch of classic elegance to any autumn outfit. Pair a Chanel Tweed Blazer with high-waisted trousers or a Tweed Skirt with a cashmere sweater for a sophisticated look.

• Silk Scarves: Continue to incorporate Hermès silk scarves into your autumn wardrobe. They add warmth and a touch of sophistication. Opt for scarves in deeper, richer colors and patterns that reflect the season. The Carré 90 Silk Scarf in autumnal tones is perfect.

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Winter

Winter demands luxurious, warm fabrics and layers to stay stylish and comfortable. Key pieces for a winter old money wardrobe include:

• Wool and Cashmere Coats: Invest in a high-quality wool or cashmere coat from Max Mara or Burberry. These coats provide warmth without sacrificing style. Look for double-breasted designs, belted waists, and classic colors like black, navy, and camel. The Teddy Bear Icon Coat from Max Mara is both luxurious and cozy.

• Layered Knitwear: Combine cashmere sweaters, cardigans, and turtlenecks from Brunello Cucinelli to create cozy, layered looks. Opt for classic cuts and neutral shades to mix and match easily. The Cashmere Ribbed Cardigan and Cashmere Turtleneck Sweater are perfect for layering.

• Leather Gloves and Boots: Keep your hands and feet warm with leather gloves and boots from Hermès and Salvatore Ferragamo. Look for lined gloves and insulated boots for extra warmth. Black or brown leather gloves with a cashmere lining provide both style and comfort. The Riding Boots from Hermès are a timeless choice.

• Fur Accessories: If you prefer faux fur, opt for elegant faux fur stoles and hats from brands like Stella McCartney. These pieces add a touch of glamour to your winter outfits. Faux fur collars or cuffs can also be added to coats for an extra luxurious touch.

• Wool Scarves and Shawls: A wool scarf or shawl from Burberry provides additional warmth and sophistication. Look for classic patterns like plaids or houndstooth and rich colors that complement your winter wardrobe. The Classic Cashmere Scarf in the heritage check is a timeless accessory.

Conclusion

Embracing the old money style is about more than just fashion; it's a lifestyle that values quality, tradition, and understated elegance. By investing in timeless pieces, focusing on fit and craftsmanship, and incorporating subtle, sophisticated accessories, you can create a wardrobe that exudes the quiet confidence and refinement of old money. Whether you're attending a high-society event or enjoying a casual day out, the old money aesthetic ensures you always look effortlessly chic.

From influencers who breathe new life into the style to affordable alternatives that make this look accessible to everyone, the old money aesthetic remains a symbol of timeless elegance and sophistication. Brands that have capitalized on this trend have successfully highlighted their heritage, commitment to quality, and enduring appeal, resonating deeply with consumers who value authenticity and longevity. By understanding and embracing the principles of old money fashion, you can cultivate a wardrobe that stands the test of time and epitomizes the essence of true luxury.

Whether you're curating your closet for a specific season or seeking inspiration from modern influencers and heritage brands, the old money style offers a versatile and timeless approach to fashion that transcends trends. With a focus on quality, elegance, and subtle sophistication, you can embody the old money aesthetic and make a lasting impression in any setting.

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