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The sleek and sophisticated new logo embodies Rothman’s commitment to quality and its global reach, while maintaining a local touch. The selected color palette of deep blues and crisp whites conveys professionalism, reliability, and transparency. Additionally, the typography, featuring Clash Display Variable and PP Neue Montreal TT, adds a contemporary yet classic feel to the brand, ensuring readability and consistency across all mediums.

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Given the nature of Rothman’s business, where property listings are constantly changing, Brand Vision implemented a custom CMS within Webflow. This system allows Rothman’s team to easily manage and update listings, keeping the website current without requiring advanced technical skills. The CMS was tailored to Rothman’s specific needs, ensuring that updating content is as straightforward and efficient as possible.

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The website was designed and optimized to offer a seamless experience across all devices. Whether the viewers are viewing the site on a desktop, tablet, or mobile, the site delivers a consistent and engaging user experience, as its important for keeping visitors and converting them into clients.

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Brand Vision extended the new visual identity across all brand collaterals. Business cards, brochures, and listing signage were designed with a consistent and professional look, ensuring that every touchpoint with the client’s brand communicates the same message of excellence and attention to detail.

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Business cards were designed to be sleek and elegant, featuring the deep blue and crisp white color palette that reflects the company’s values of professionalism and reliability.

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Listing signage was created with a focus on visibility and branding, making sure that Rothman’s properties stood out in the competitive real estate market.

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Each collateral piece was designed with precision and care, ensuring that the brand’s message of excellence, attention to detail, and commitment to quality was communicated consistently across all mediums.