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The primary objectives of the website redesign were to modernize the visual aesthetics of the website to reflect Ocean PM's cutting-edge services, enhance user experience (UX) to facilitate easier navigation and an improved customer journey, and increase the website’s ability to generate leads and attract new clients.

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Brand Vision updated the color palette to reflect a more modern and professional look, incorporating colors that symbolize reliability and innovation, while the typography was carefully chosen to enhance readability and impart a sense of sophistication and clarity.

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Brand Vision began the project with an in-depth research phase, which involved understanding Ocean PM’s core services and unique selling points, analyzing the target audience and their expectations, evaluating the existing website’s performance and identifying areas for improvement, and reviewing competitor websites to benchmark industry standards.

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A major focus of the redesign was to highlight Ocean PM’s key services prominently. This was achieved by creating dedicated service pages with detailed descriptions and high-quality images to illustrate the scope and quality of Ocean PM's work.

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Icons and graphics were used to visually represent each service, making the information more engaging and easier to digest. Additionally, a clear and well-structured menu was implemented to ensure intuitive navigation, allowing users to find information quickly.

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To improve the overall user journey, Brand Vision strategically organized the homepage to immediately communicate Ocean PM’s expertise and areas of service through key information and visuals. Clear and compelling calls-to-action were placed throughout the site to encourage user engagement, such as inquiry forms and quote requests, while mobile optimization ensured a seamless experience for users on all devices, crucial in today’s mobile-first world.

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To boost lead generation, the website featured user-friendly contact forms on each service page, integrated chat functionality for instant communication with potential clients, and showcased case studies and testimonials to build trust and credibility. The redesigned website successfully launched, resulting in a 40% increase in site traffic within the first three months, a 50% increase in lead generation through enhanced contact forms and chat features, and positive feedback from clients and partners praising the modern look, improved usability, and comprehensive service information.