Apr 17, 2025 11:40 AM
Apr 17, 2025 11:40 AM
Von Dutch Brand Legacy: The Iconic Rise, Fall, and Comeback of Fashion’s Grittiest Y2K Label
The Von Dutch story, the trucker hat titan of the early 2000s, crashed under scandal and chaos—only to return in full Y2K glory. From Paris Hilton to Charli XCX, this timeline traces the wild rise, fall, and Gen Z revival of a brand that defined bold, brash fashion like no other.