The 10 Richest YouTubers in 2025

10. Markiplier (Mark Fischbach)

• Net Worth: $45 million‍

Mark Edward Fischbach, known as Markiplier, built a massive following with his energetic video game commentary—especially his hilarious reactions to horror games. Since starting his channel in 2012, Markiplier has attracted over 34 million subscribers with a blend of Let’s Play videos, comedy sketches, and heartfelt vlogs. He leveraged this success to co-found Cloak, a gamer-focused clothing brand, and expanded into mainstream media with podcasts and interactive streaming specials. Renowned for engaging with fans and raising millions for charity, Markiplier has parlayed his YouTube fame into an estimated $45 million fortune by 2024.

9. PewDiePie (Felix Kjellberg)

• Net Worth: $45 million‍

Felix Kjellberg, aka PewDiePie, became the world’s most famous gaming YouTuber through Let’s Play videos infused with irreverent humor. He was the first solo creator to surpass 100 million subscribers, riding a wave of popularity for his over-the-top reactions and the “Bro Army” fan community. Despite occasional controversies, PewDiePie maintained a top-earner status for years, branching into merchandise, a best-selling book, and game collaborations. After a decade online, he’s scaled back his content but has already cemented a $45 million net worth through wise investments and brand deals.

8. Tyler “Ninja” Blevins

• Net Worth: $50 million‍

Tyler “Ninja” Blevins became a household name streaming Fortnite—his dynamic gameplay and vibrant personality drawing record-breaking viewership. After migrating his content to YouTube, he famously signed a multi-year deal with Mixer worth an estimated $20–$30 million. Ninja’s gaming videos, celebrity collaborations, and big-brand sponsorships (Adidas, Red Bull) turned him into a cultural icon. Thanks to merchandise, endorsements, and multiple revenue streams, Ninja’s net worth reached around $50 million.

7. Dude Perfect

• Net Worth: $50 million (Combined)‍

Dude Perfect is a five-man team recognized for over-the-top sports trick shots and comedic family-friendly stunts. From a casual backyard basketball challenge in Texas, they skyrocketed to over 60 million subscribers worldwide. With sponsorships, merchandise, live tours, and an upcoming “trick shot HQ,” they collectively boast a combined net worth of approximately $50 million. Their relentless creativity and brand-safe humor have made them global fan favorites.

6. Jake Paul

• Net Worth: $100 million‍

Jake Paul first gained notoriety on Vine and YouTube with outrageous pranks, later transitioning to music, merchandise, and high-profile boxing. His pay-per-view bouts—like one against MMA star Nate Diaz—earned him multimillion-dollar purses. Jake’s polarizing yet effective personal branding, combined with endorsement deals and continuous internet buzz, saw his net worth climb to about $100 million by 2024.

5. Ryan Kaji (Ryan’s World)

• Net Worth: $100 million‍

Ryan Kaji began unboxing toys on YouTube at just three years old. Now a 12-year-old star, Ryan’s World encompasses product lines in major retail stores, a Nickelodeon TV series, and popular apps—generating ad revenue, brand partnerships, and significant merchandising deals. These efforts catapulted him to one of YouTube’s wealthiest young creators, amassing a net worth of $100 million.

4. Like Nastya (Anastasia Radzinskaya)

• Net Worth: $100 million‍

Anastasia Radzinskaya, aka “Like Nastya,” is a 10-year-old YouTuber whose bright skits, toy demos, and learning-focused videos appeal to children worldwide. She manages multiple channels in various languages, drawing millions of views daily. This global reach, coupled with brand deals and licensed merchandise, has pushed her net worth to around $100 million, making her one of the platform’s most successful child creators.

3. Logan Paul

• Net Worth: $150 million‍

Logan Paul evolved from a vlogging sensation to a multi-faceted personality involved in pro boxing, WWE, and co-founding the Prime energy drink with fellow YouTuber KSI. Known initially for comedic pranks, he has since diversified into podcasts, merchandise lines, and sponsorship deals—helping him amass a net worth of $150 million as of 2025. Logan’s strategic reinventions and pop-culture flair keep him a top name in digital entertainment.

2. Jeffree Star

• Net Worth: $200 million‍

Jeffree Star started as a makeup influencer on YouTube and parlayed that popularity into a cosmetics empire. Jeffree Star Cosmetics, with its edgy palettes and iconic lip products, reportedly grosses over $100 million per year. Star also invests in real estate and other ventures, including cannabis, broadening his income streams. By blending viral YouTube content with high-margin product launches, Star’s net worth soared to $200 million.

1. MrBeast (Jimmy Donaldson)

• Net Worth: $1 billion‍

Jimmy Donaldson, famously known as MrBeast, is the reigning king of YouTube. His philanthropic challenges—like giving away cars and houses—and record-breaking stunts helped him become the platform’s top-subscribed individual creator. Beyond YouTube revenue, MrBeast expanded into ventures like MrBeast Burger and Feastables snacks, alongside major streaming partnerships valued at $100 million. By continually reinvesting in bigger projects and charitable efforts, he’s achieved a groundbreaking net worth of $1 billion.

Why These YouTubers Rank Among the Richest

From toy unboxings and trick shots to bold gaming personas and philanthropic extravaganzas, these richest YouTubers showcase the incredible wealth potential of online influence. Each creator leveraged their channel into merchandise, brand partnerships, and off-platform investments that boosted their net worth exponentially. While their paths to fame differ—some focusing on children’s entertainment, others on beauty empires or athletic showmanship—all share a talent for maintaining strong audience engagement and continually adapting to new market opportunities.