Top 5 Instagram Earners in 2024

Instagram is a platform that not only lets you share your life but is also a place to make some money. Some users make a pretty penny on the platform and use Instagram as a great side hustle. Some even make their entire living on Instagram. This post will show you the top five earners this year. Also, you can grow your Instagram on the BuyTopLikes website via their packages.

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Disclaimer

Please note that it's difficult to know the exact numbers these figures have generated. We can only speculate based on the costs per sponsored post and on whatever other publicly available information exists.

1. Cristiano Ronaldo

If you're into football (soccer), Cristiano Ronaldo is the Michael Jordan of that sport. Instagram is a platform with many soccer fans who love to support their greats.

Being a big sports star, Ronaldo has many sources of revenue. For example, he may earn millions just on one sponsored post alone. Sometimes, his promotional posts are from his own businesses, such as his cologne line.

Besides making sponsored content, Ronaldo posts about his games, his personal life, and his love for the fans. Because soccer fans are passionate, his account has high engagement. Some may argue that the engagement is even higher than that of some of the biggest names in basketball.

2. Dwayne “The Rock” Johnson

Dwayne Johnson is said to be among the highest earners on Instagram, and it’s easy to see why. He started as a wrestler before making a career in movies. He’s also a powerful bodybuilder. He obtains his revenue from sponsorship deals, movie promotions, and more.

There are many movie stars on Instagram, but Dwayne's larger-than-life (literally) persona makes him one of the greatest earners on the platform. Many people look up to him for bodybuilding goals, enjoy his wrestling career, or like his movies. Without Instagram, he'd be wealthy, but the app makes him even richer.

3. Ariana Grande

Singer and actress Ariana Grande is third on this list. She makes millions by promoting products and from her own music and movies. She's also big on other platforms, including TikTok.

Because she's an attractive female actress, Ariana Grande makes big money through influencer deals on makeup. For example, Ulta Beauty, a well-known makeup store, has made sponsored content for them. When people see her makeup tutorials, they want to buy whatever makeup it is she is promoting.

4. Kylie Jenner

Kylie Jenner is another attractive influencer from the Jenner and Kardashian families. Some may say she is "famous for being famous," but there's no doubt that she has influence over millions of people.

Because of this, she earns big money on sponsored content and from her own product line.

5. Selena Gomez

Finally, we have Selena Gomez. Like the women before her, she earns through sponsored content mainly related to beauty products. She's a singer, actress, and Latina. This increases her reach across the Internet, making her many fans eager to see what products she has for them next.

What Can We Learn from This?

Now that you know the top five earners on Instagram, here are several takeaways.

Instagram is Celebrity-Dominated

By celebrity, we're referring to people who are famous through legacy means, such as television, movies, or traditional music distributors. However, there are many social media platforms where these big celebrities don't perform as well. For example, if one were to look at YouTube's biggest earners, one may see people like Mr. Beast, Logan Paul, and others who are outside the traditional methods of getting famous.

This may be due to Instagram's focus on beauty and youth culture. Many people look up to these big-name celebrities, and thus, mainstream celebrities thrive on Instagram when they may not do as well on other new media apps.

What This Means for You

You're probably not a legacy celebrity, but your business may have fans who adore these celebrities. Trying to make posts or push products that make users feel like celebrities may be a good business strategy.

Beauty, Movies, Music, and Sports Rule Instagram

What do all of these people have in common besides being celebrities? They are either attractive women, movie stars, musicians, or involved in sports such as soccer, wrestling, or bodybuilding. This makes sense, as these are niches that a majority of the population is interested in. Who hasn't watched a movie or wanted to put on some makeup to improve their appearance?

What This Means for You

These niches are highly competitive. If you are trying to be a makeup influencer, trying to look like your average celebrity may be a problem. You should look for a different unique niche that will make you stand out. Or, if you are going to be in these niches, find a unique spin on them that sets you apart from the rest.

You Can Earn Millions Through Influencer Marketing

Social media used to be considered a pointless waste of time. However, it's become a big business, with influencer marketing being one of the biggest ways to earn money.

Millennials and Gen Z trust influencers to tell them what products to use. If you're trying to grow your business, you may want to pay an influencer to create sponsored content.

What This Means for You

With that said, you don't have the budget to pay Kylie Jenner to promote your products. But there are many micro-influencers you can pay for. These influencers tend to have fewer followers but may have a cult fanbase who listens to everything they have to say. Just make sure the influencer you choose is a part of your niche and has an audience who will be interested in your products.

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Final Thoughts

Instagram can be a great way to make money, especially if you are a celebrity. But if you’re smaller, there are still ways to make money. Find a niche, engage with your audience, and make posts that people will want to follow you for. Good luck!

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