Craving Nutella? 10 Iconic Brand Collabs You Need to Know

When it comes to co-branding, Nutella partnerships consistently captivate and surprise consumers. This beloved hazelnut spread has teamed up with fast-food chains, coffee giants, dessert shops, and even a design-forward retailer to create limited-edition Nutella products and viral marketing moments. Below, we highlight 10 iconic Nutella collaborations, each told in two paragraphs that blend the story of how they formed, what made them special, and how fans reacted. From dessert burgers to boombox jars, here’s how Nutella has partnered with other brands to spark global buzz and reaffirm its place as a cultural phenomenon in the world of innovative marketing campaigns.

1. Nutella & McDonald’s Italy (2016) – “Sweety con Nutella”

In 2016, McDonald’s Italy joined forces with Nutella to launch the “Sweety con Nutella,” a sweet dessert sandwich shaped like a burger but packed with hazelnut chocolate goodness. Unlike typical co-branded products, this limited-edition treat combined a soft bread bun “patty” bursting with Nutella instead of meat, offering an amusing nod to fast-food culture. Priced affordably yet boasting the Nutella name, the Nutella limited-edition collaboration caught Italians by surprise and rapidly went viral across social media. Photos of “Nutella burgers” in classic McDonald’s packaging racked up tens of thousands of shares and epitomized the quirky, playful side of Nutella creative partnerships.

Fans flocked to McDonald’s locations throughout Italy to sample the buzzworthy dessert, which quickly sold out in many spots. The partnership demonstrated Nutella’s collaboration marketing prowess: by partnering with a mainstream fast-food giant, Nutella tapped into a new consumer base looking for an indulgent, sharable treat. The “Sweety con Nutella” became more than just a novelty—it symbolized Italy’s enduring love affair with Nutella and showcased the brand’s ability to create simple but memorable dessert mashups. Even though it never went global, its overnight success influenced how other chains approached Nutella co-branding, proving a chocolate spread “burger” could set social media ablaze.

2. Nutella & Tim Hortons (2015, 2023–2024) – Nutella Treats & Beverages

Tim Hortons, Canada’s legendary coffee and donut chain, first teamed up with Nutella in 2015 to roll out donuts, pastries, and even specialty coffees featuring the iconic hazelnut spread. The success was so overwhelming that the brands revived the collaboration in 2023, celebrating both Nutella’s and Tim Hortons’ 60th anniversaries. This time, customers found expanded menus of Nutella-infused items: from decadent donuts and cookies to cappuccinos drizzled in sweet, chocolatey goodness. The co-branded marketing campaign leveraged nostalgic branding to remind Canadians that Nutella had been a beloved staple for decades.

With lines out the door and social media snapshots flooding the web, the return of these Nutella treats clearly showed how Nutella creative partnerships can spark renewed interest in a classic chain. Tim Hortons noted a spike in customer traffic as fans clamored for a taste of their favorite coffee accompanied by a swirl of Nutella. Additionally, the synergy of morning coffee culture and a sweet hazelnut spread underscored Nutella’s role as a breakfast or snack essential, reinforcing the brand’s image in a fresh, crowd-pleasing way. This collaboration exemplifies how Nutella can fit seamlessly into an iconic national brand, merging tradition and indulgence for loyal patrons.

3. Nutella & Krispy Kreme UK (2017–2019) – “Nutty Chocolatta” Doughnut

For doughnut lovers in the UK, the Krispy Kreme “Nutty Chocolatta” became a legendary limited-edition release. Launched in 2017, it featured the chain’s signature glazed doughnut stuffed generously with Nutella—making for a sweet, gooey surprise inside. Due to fan frenzy, the item returned briefly in 2019, only in UK Krispy Kreme stores. Enthusiasts from abroad groaned with envy, as this Nutella brand collaboration never expanded globally, upping its cult status.

Users on social platforms posted drool-worthy cross-sections of Nutella oozing from the dough, driving the FOMO factor. The exclusive nature of the rollout boosted store foot traffic, while headlines hailed it as a prime example of Nutella co-branding that, despite its simplicity, generated massive hype. As lines formed for the Nutty Chocolatta, Krispy Kreme and Nutella once again proved how a strategic, well-timed dessert release can create waves, even beyond the local market. This collaboration cemented the notion that any product starring Nutella can become an instant must-try phenomenon.

4. Nutella & KFC France (2018) – “Nutella Kream Ball” Dessert

In 2018, KFC France introduced the Nutella Kream Ball, a dessert cup pairing vanilla soft-serve with Nutella swirl and crunchy wafer pieces. It was a bold move—fast-food chicken meets chocolate-hazelnut spread—yet it worked brilliantly. Branded as a limited-edition treat, it capitalized on French consumers’ love for combining sweet elements with convenience, and quickly became a talk of the town.

Images of Nutella-laden sundaes from a fried chicken chain circulated widely, showcasing another surprising angle of Nutella collaboration marketing. Observers in other countries joked about wanting to cross borders just to try it. The hype reaffirmed that Nutella can mesh with almost any category of food if the product is marketed cleverly. For KFC, it underscored the power of partnering with a globally adored spread to offer customers a brand-new dessert experience that stands out in a crowded fast-food market.

5. Nutella & Carvel (2014–2015) – Nutella Ice Cream Menu

Classic American ice cream brand Carvel tested the waters with Nutella in 2014, rolling out a soft-serve flavor that proved so popular, Carvel doubled down in 2015 with a full menu of Nutella-based ice cream treats. Offerings ranged from hand-scooped chocolate swirl layered with Nutella to thick shakes crowned with whipped cream and crunchy chocolate bits. Excited crowds lined up for a chance to taste the hazelnut swirl in Carvel’s nostalgic setting.

The partnership’s success lay in bringing Nutella’s cozy hazelnut taste into a traditionally vanilla-chocolate environment. Word spread fast—families and college students alike raved on social media, posting about the indulgent collisions of Nutella and Carvel. By bridging one of America’s classic ice cream parlor experiences with a global hazelnut brand, this collaboration fueled sales for both sides and pointed to the sweet possibilities in Nutella creative partnerships.

6. Nutella & Pizza Hut Australia (2024) – “Loaded Cookie with Nutella”

Pizza Hut Australia jumped into Nutella co-branding in 2024 by launching the “Loaded Cookie with Nutella.” Essentially an 8-slice cookie “pizza” drizzled with Nutella on top, it turned a simple concept (cookie + chocolate spread) into a shareable, social media–friendly dessert. The item leveraged Pizza Hut’s brand recognition and holiday menu timing for an immediate consumer draw.

What made it stand out was the transformation of a pizza chain into a dessert destination. Photos of sliced cookie “pizzas” dripping with Nutella quickly circulated, fueling cravings and encouraging group orders. By turning dessert into a unique “pizza” format, Pizza Hut proved that Nutella partnerships resonate strongly— especially among younger demographics seeking novelty. Sales soared, demonstrating that brand synergy can flourish outside the breakfast or café context.

7. Nutella & Chiquita (2021) – A-Peeling Banana Recipe Promotion

In 2021, Chiquita bananas joined forces with Nutella in a lighthearted campaign to promote sweet banana-Nutella recipes. Packaging and promotional materials teased “A Match Made in Heaven,” directing shoppers to co-branded recipe cards for banana bread, muffins, and other easy, hazelnut-laced treats. This approach required no new product—just existing bananas and a jar of Nutella.

It proved how Nutella limited-edition collaborations can be as simple as sharing recipe inspiration. By tapping into Chiquita’s presence in produce aisles, Nutella reminded consumers that bananas and Nutella form an iconic flavor duo. Social media engagement soared as families shared banana “sushi” bites or swirl-laden banana bread. Despite being a more modest partnership than some viral fast-food stunts, it effectively showcased how cross-promotions in grocery aisles can boost brand loyalty.

8. Nutella & ENIT (2020) – “Ti Amo Italia” Jars

Partnering with ENIT (Italy’s official tourism board), Nutella launched “Ti Amo Italia,” a series of 30+ limited-edition jar labels spotlighting iconic Italian landmarks—from the Amalfi Coast to the Leaning Tower of Pisa. Each jar’s label included a QR code leading to a virtual tour of that destination, blending the love of Nutella with national pride, especially when global travel was limited in 2020.

It wasn’t just about novel packaging; it was an immersive campaign championing Italy’s culture. Consumers at home could scan the code for a mini escape, reinforcing how Nutella partnered with other brands—in this case, a tourism agency—to create an experiential marketing push. The collectible jars became must-haves, and the social media chatter around #TiAmoItalia soared. Ultimately, it demonstrated how an everyday product can turn breakfast into a virtual journey—a triumph for Nutella creative partnerships.

9. Nutella & Hallmark Channel (2024) – “Deck the Walls” Holiday Tie-In

In 2024, Nutella entered the holiday spirit by collaborating with the Hallmark Channel on a new Christmas movie titled Deck the Walls. Throughout the film, characters bonded over baking cookies with Nutella, seamlessly integrating the spread into the storyline. Meanwhile, Hallmark aired co-branded promotions, encouraging viewers to try the real-life Nutella cookie recipe from the movie.

This pop-culture crossover showcased an innovative twist on Nutella influencer and lifestyle collaborations, bridging film entertainment and at-home holiday traditions. Families baked alongside the on-screen characters, sharing their own photos on social media and tagging Nutella. By weaving itself into Hallmark’s famously cozy universe, Nutella furthered its association with warmth, closeness, and seasonal cheer—an emotional branding move that resonated widely during the festive season.

10. Nutella & Colette (2013) – “Nutella Boombox” Bluetooth Speaker

The famed Parisian concept store Colette once partnered with Nutella to produce a line of chic, limited-edition merchandise. Among them was the “Nutella Boombox,” a Bluetooth speaker shaped like a Nutella jar, plus mini “Nutellini” jars with colorful lids. Hitting shelves during the holiday season of 2013, it had an indie-cool vibe that appealed to design junkies and hardcore Nutella fans alike.

Priced around $55, the Nutella Boombox swiftly sold out, lauded for blending pop culture with a tongue-in-cheek approach to brand licensing. This was arguably Nutella’s brand collaboration pivot from simple edible items to lifestyle gadgets. Critics praised the playful packaging and synergy with Colette’s cutting-edge reputation. While not as widely distributed as a dessert or coffee collab, it remains a collectible milestone that proves Nutella’s brand extends far beyond the breakfast table.

FAQ: Iconic Nutella Brand Collaborations

1. What are some iconic brand collaborations of Nutella?
   Nutella has teamed with fast-food chains like McDonald’s and KFC, dessert hotspots like Krispy Kreme, and even lifestyle retailers like Colette. Each Nutella limited-edition collaboration generated immense buzz, proving how flexible and beloved the spread is.
2. How has Nutella partnered with other brands in unique ways?
   From burger-shaped desserts to holiday movie tie-ins, Nutella goes beyond standard co-branding. These Nutella co-branding tactics include viral menu items, interactive packaging, and immersive campaigns that integrate seamlessly into partner brands.
3. Which Nutella collaboration caused the biggest social media stir?
   The “Sweety con Nutella” at McDonald’s Italy (2016) was a worldwide viral sensation, though Krispy Kreme’s Nutty Chocolatta doughnut in the UK also fueled intense FOMO online.
4. What makes Nutella’s partnership strategy so successful?
   Nutella’s approach blends culinary innovation, visual branding, and cultural relevance. By aligning with household names and tapping into local tastes, they deliver memorable experiences that amplify brand loyalty and reach.
5. What kind of limited-edition products has Nutella created?
   Many revolve around special flavors (desserts, ice cream, baked goods), but some collaborations have ventured into merchandise (like the Nutella Boombox). These expansions keep the brand fresh and collectible.
6. Why do these collaborations matter for Nutella?
   Each partnership extends Nutella’s audience, showcases new ways to enjoy the spread, and cements its status as a versatile, fun-loving brand. Consumers love discovering new ways to indulge—and Nutella ensures those moments stay share-worthy.

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