TikTok Expands AI Ad Tool Globally
TikTok has rolled out its AI-driven ad creation tool, Symphony Creative Studio, to marketers worldwide, offering brands an innovative way to craft video marketing content. The platform’s latest expansion includes a partnership with Getty Images, granting access to its vast library of licensed photos and videos. This collaboration enables advertisers to generate custom marketing clips, even featuring AI-created characters resembling real people, enhancing storytelling capabilities in ads.
"We aim to empower advertisers and help them connect with their communities using the power of generative AI," said Andy Yang, TikTok’s head of creative product monetization. Symphony Creative Studio is the latest in a wave of AI-based advertising tools, joining similar offerings from tech giants like Google, Meta, and Amazon.
While this technology offers new possibilities for creating high-quality content, it also raises questions about intellectual property and compensation for creators whose work fuels these AI models. Amid ongoing lawsuits and licensing negotiations, Getty’s direct partnership with TikTok could set a new standard in the advertising space, providing tools to meet the growing demand for dynamic, authentic storytelling in digital marketing.
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