Case studies became a buzzword in the early 21st century when marketing storytelling emerged as an essential technique for persuading clients and stakeholders.
You may wonder how a case study is different from a customer review. Compared to customer reviews and testimonials, case studies provide a more structured and data-driven approach to presenting SEO success stories.
So, much of the art of case study-telling revolves around data and its convincing power. It perfectly reflects our epoch, where information is power, and those harnessing it gain the upper hand in market competition.
Are you already using case studies to promote your SEO services? It’s never too late to start. This post outlines how to write persuasive SEO case studies that inspire success.
Unlike the popular belief that a case study is a story waiting to be told, it takes far more than storytelling skills.
One can find plenty of case study examples online in various formats. Even within a single website, e.g., a marketing agency blog, there could be case studies that read like a blog or a story from the first-person perspective.
For a case study to be effective, it must meet the following criteria:
In the chapters that follow, we’ll provide you with a mini-guide with the consecutive steps required to make an effective SEO use case that will inspire success in 2025.
A typical case study occupies about 2–5 pages, or the same amount of screens, which is how information is nowadays optimized for mobile and other screens with scrolling functions.
On your very first screen (or an info card), you don’t want to present too detailed case study information. Rather, it should be a concise version, the gist of your SEO case, presenting only the high-level results.
What can you put in such a teaser?
Project objectives. 2–3 objectives supported by concrete numbers. For example:
Results. 2-3 clear numbers you reached within the cooperation. For example:
The SEO services delivered. One or several services that your/other company has delivered during the cooperation. For example:
A good case study must effectively present the client. Remember, the better your readers like your clients, the cooler you look in their eyes. The logic is simple – if such a cool client turned to this SEO agency for assistance, then the agency must be outstanding.
Don’t write much; 30–40 words would be enough. Ideal SEO success stories provide brief information about the client. Focus on what the company does, for whom (target audience), and what it’s known for.
For example:
Magnitoy – Crafting Magnetic Toys That Inspire Children’s Imagination and Learning
Magnitoy is an innovative toy manufacturer specializing in eco-friendly educational toys designed to spark cognitive growth and creativity in children. Known for its varied magnetic building sets, Magnitoy empowers young minds through engaging, sustainable play.
To draw the audience’s attention, to encourage empathy and to magnify the importance of the solution and the achieved results, it is worth stating the client’s problems first.
Answering the following questions can help write this part of your SEO case study:
For example:
Magnitoy struggled to scale on Amazon.com and experienced slow sales, requiring expert guidance to identify and resolve the underlying root causes.
Operating in a highly competitive market, the company’s performance was hindered by low product visibility and numerous negative reviews. The brand needed to stand out, strengthen customer relationships, and attract organic traffic.
Magnitoy reached out to [Company] for help because of our solid experience with Amazon SEO, and the ability to drive sustainable growth.
A well-crafted SaaS SEO case study should not only demonstrate success but also be optimized to rank well in search engines. After all, if potential clients can't find your case study, it won’t serve its purpose.
Here is what you can do to ensure your case study performs well in search results:
Since most business audiences use smartphones to read important information, including case studies, optimizing for mobile search visibility and Google mobile search is crucial. Best practices include:
A case study is an opportunity to build and strengthen brand awareness. Don’t be shy about mentioning your brand throughout the case study and specifying your achievements. In particular:
An SEO case study is only as good as the problems it helps to solve. Therefore, in the final screens, you should list the high-level (strategic) achievements that your client was able to reach through collaboration with your company. For example:
Through consistent, ongoing Amazon SEO efforts, including interventions to increase product discoverability, we empowered Magnitoy to build a stronger presence on Amazon and foster long-term business growth.
Besides strategic achievements, it’s worth mentioning some tangible results. The information flow should include the purpose, the action, and the result achieved. For instance:
To enhance Magnitoy’s store content and visuals, we conducted weekly A/B testing of listings, achieving a 453% YoY increase in organic sessions.
Your case study will be incomplete without reviews and testimonials. For that purpose, contact a client’s representative (e.g., project manager or business owner) and ask them to provide honest feedback on your collaboration.
Remember, whatever sections or screens you include should be extrapolated to all successive case studies. That is, the structure and format of each case study should remain consistent across all your case studies.
Disclosure: This list is intended as an informational resource and is based on independent research and publicly available information. It does not imply that these businesses are the absolute best in their category. Learn more here.
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