Top 15 Most Successful Shark Tank Businesses

ABC’s Shark Tank has showcased hundreds of entrepreneurs, but only a select few soar into the most successful Shark Tank businesses category. We’ve ranked 15 standouts (all companies that closed deals on-air) and examined why they remain Shark Tank success stories in 2025. Each listing covers its original product pitch and deal structure—identifying which Shark dove in and on what terms—plus a detailed update on current performance, including revenue milestones, brand reach, and profitability insights.

While the show’s “Sharks” vary in style—from Lori Greiner’s retail savvy to Mark Cuban’s tech focus—the big winners typically combine strong market demand, distinctive branding, and a bit of prime-time luck to skyrocket post-episode. Whether the product is a philanthropic sock line or a whimsical cleaning sponge, these top companies prove that creativity and persistence can turn a mere startup into a multimillion- (or even billion-) dollar venture. Let’s count down from #15 to #1, unveiling the top 15 most successful Shark Tank businesses to date.

15. Plated

Plated made waves in Season 5 (2014) by presenting a then-novel concept: deliver weekly meal kits containing fresh, pre-portioned ingredients and chef-tested recipes straight to consumers’ doors. Founders Nick Taranto and Josh Hix initially asked the Sharks for $500,000 in exchange for 4% of the company, implying a hefty $12.5 million valuation. Most Sharks worried about meal kit margins and the complexity of shipping perishable goods. Mark Cuban tentatively offered $500,000 for roughly 6%, but the pair never finalized that on-air deal after the show. Instead, Kevin O’Leary privately invested in Plated for an undisclosed stake, leveraging the show’s publicity to supercharge the brand’s credibility.

Despite the hiccup in finalizing an on-camera partnership, Plated’s Shark Tank appearance triggered a surge in orders. The company aggressively scaled its subscription service, refining its supply chain and recipe offerings to meet growing demand. By 2017, Plated had grown into a meal kit powerhouse, attracting the attention of major grocery retailers. In a milestone acquisition, Albertsons purchased Plated for around $300 million, aiming to bring meal kits in-store and online for its massive customer base. Although Albertsons eventually phased out the Plated name and subscription model, this deal made Kevin O’Leary’s return on investment particularly eye-popping—reports pegged his profit at well over 1,300%. Plated’s journey demonstrates that even when the Shark Tank deal you see on TV falls apart, the exposure itself can propel a startup to a lucrative exit.

14. Blueland

Season 11 (2019) introduced Blueland, a brand determined to reduce single-use plastic in home cleaning. Founders Sarah Paiji Yoo and Syed Naqvi pitched their dissolvable cleaning tablets and refillable spray bottles as a way for consumers to cut down on plastic waste without sacrificing efficacy or convenience. The Sharks recognized the eco-forward approach, though some voiced skepticism about market adoption. Kevin O’Leary emerged with the winning proposal: $270,000 for 3% equity and a $0.50 royalty per unit until he recouped his investment—a structure that valued Blueland at $9 million and allowed Kevin to reclaim his capital quickly if the product took off.

Blueland soared amid a consumer shift toward more sustainable living, appealing to households eager to ditch plastic jugs of cleaning fluid. After refining their supply chain, they expanded from multi-surface cleaners to hand soaps, laundry tablets, and more. Blueland thrived on DTC (direct-to-consumer) sales, monthly subscriptions, and partnerships with major retailers like Target. By 2023, they topped $160 million in cumulative sales, securing a reputation as a formidable green brand. Kevin O’Leary’s royalty arrangement proved fruitful—he recovered his principal well ahead of schedule—and still holds equity as Blueland broadens internationally. Their success underscores how combining environmental consciousness with convenient products can yield both enthusiastic customers and substantial revenue.

13. Simply Fit Board

In Season 7 (2015), mother-daughter duo Linda Clark and Gloria Hoffman spun onto Shark Tank with the Simply Fit Board, a curved balance board designed for fun, convenient core workouts at home. The product had sold about $575,000 worth of boards pre-show, but the founders believed it could thrive with the right retail push and brand marketing. Impressed by their live demonstration—and the board’s broad, family-friendly appeal—Lori Greiner put forth $125,000 for 20% equity, valuing the fledgling business at around $625,000. She foresaw strong QVC potential and mainstream acceptance for a portable exercise tool.

Lori Greiner’s instincts proved spot-on as the Simply Fit Board quickly soared to bestseller status. Shortly after airing, it popped up on QVC, moving thousands of units within minutes. Holiday shoppers flocked to big-box retailers like Walmart to grab the vibrant boards, boosting the brand’s visibility. By 2023, the company had amassed $174 million in lifetime sales—a remarkable feat for a simple plastic balance device. While the market eventually stabilized and new workout fads emerged, the Simply Fit Board remains a consistent holiday top-seller. Thanks to its straightforward design, it also enjoys favorable profit margins. Lori’s modest $125k investment thus turned into a multi-million dollar return, solidifying the Simply Fit Board as one of Shark Tank’s most memorable quick-growth products.

12. PhoneSoap

Season 6 (2015) featured founders Dan Barnes and Wes LaPorte unveiling PhoneSoap, a sleek UV-C light device that kills germs on smartphones while charging them. Their pitch emphasized how phones harbor massive amounts of bacteria, making sanitization a pressing health concern. With pre-show sales around $537,000, they convinced Lori Greiner to invest $300,000 for 10%, a $3 million valuation. Lori planned to introduce PhoneSoap on her QVC shows and in big-box retailers, predicting rising consumer interest in hygiene solutions.

Initially, PhoneSoap sold consistently, but its real breakthrough happened during the COVID-19 pandemic, when germ-killing gadgets took center stage. Demand skyrocketed, leading to reported backorders as anxious customers snapped up any sanitation tech they could find. By 2023, PhoneSoap topped $187 million in lifetime revenue, leveraging both e-commerce and retail placements (Bed Bath & Beyond, Best Buy, etc.). The product line expanded to sanitize everything from tablets to earbuds, reinforcing the brand’s strong foothold in personal hygiene. Lori Greiner’s stake now represents a significant ROI, illustrating how unpredictable global events—paired with a well-timed product—can transform a modest venture into one of the most successful Shark Tank businesses.

11. CordaRoy’s

When Byron Young pitched CordaRoy’s in Season 4 (2013), his convertible bean bag chairs had already been sold locally for several years. Each chair concealed a foam mattress inside—zip off the cover, unfold the foam, and you’ve got a guest bed. Though the concept seemed unflashy, Byron believed a Shark’s platform could expand CordaRoy’s from a small store into a national business. Lori Greiner took a controlling interest by investing $200,000 for 58% equity, promising to modernize packaging and heavily promote the brand on QVC.

CordaRoy’s reaped the benefits of a Shark’s marketing expertise. Not long after the episode, QVC segments sold out quickly, and major retailers started stocking the convertible bean bag beds. Over time, the company introduced multiple sizes (kid to king) and new cover materials, from microsuede to washable faux fur. By 2023, lifetime sales reached $195 million, showing consistent growth year over year. Though overshadowed by some of Shark Tank’s bigger stars, CordaRoy’s remains profitable as a family-room staple, enjoying strong repeat purchases and word-of-mouth recommendations. Lori’s majority stake provided her with substantial returns, proving that a practical, everyday product can thrive with an effective branding push.

10. PRx Performance

In Season 7 (2016), founders Brian Brasch and Erik Hopperstad pitched PRx Performance, featuring space-saving fitness equipment—particularly a wall-mounted squat rack that folds up vertically to preserve garage or basement real estate. With CrossFit on the rise, they saw massive potential but needed funding to refine manufacturing and expand distribution. Kevin O’Leary stepped in with $80,000 for 20%, valuing PRx at $400,000. He saw a niche brand that could flourish by tapping into home-fitness buffs seeking high-quality gear.

Though PRx took off modestly, the COVID-19 pandemic supercharged the home-gym market, making foldable workout racks extraordinarily popular. Orders spiked in 2020–2021, and the company advanced R&D for benches, storage systems, and related accessories. By 2023, total lifetime sales had climbed to around $200 million, and PRx equipment became synonymous with premium, space-efficient gym setups. Kevin O’Leary praises it as one of his best small check-to-huge-return ventures—proof that catering to a niche segment can be incredibly rewarding, especially when consumer demand shifts.

9. Squatty Potty

Season 6 (2014) gave viewers an unforgettable pitch: Bobby Edwards and his mother Judy introduced the Squatty Potty, a U-shaped stool that aligns the body for healthier bowel movements. Already at $1 million in sales pre-show, they sought more exposure. Lori Greiner invested $350,000 for 10%, pegging the valuation at $3.5 million. She planned an unconventional but eye-catching marketing campaign to normalize a once-taboo product.

Squatty Potty’s success is intertwined with one of the most viral ads in Shark Tank history: a whimsical video featuring a unicorn “pooping” rainbow ice cream to illustrate the product’s benefits. This marketing masterstroke triggered a sales explosion, catapulting the brand to $260 million in lifetime revenue by 2023. While growth cooled as the product matured, its profitability remains strong, given low manufacturing costs and a broad audience (everyone uses the bathroom, after all). Lori’s stake turned into significant returns, and Squatty Potty stands as a testament to how comedic, edgy marketing can catapult a functional invention into mainstream acceptance.

8. Lovepop

Lovepop arrived in Season 7 (2015) with a fresh angle on greeting cards: intricate 3D pop-ups inspired by kirigami paper sculptures. Founders Wombi Rose and John Wise had reached $300,000 in sales on their own, but they believed a Shark’s connections could propel them into weddings, corporate events, and more. Kevin O’Leary offered $300,000 for 15%, valuing Lovepop at $2 million. Convinced of the product’s “wow” factor, he saw synergy with his wedding-oriented portfolio.

The brand expanded into holiday designs, licensed partnerships (Star Wars, Disney, etc.), and online subscriptions for new monthly card releases. Post-show, Lovepop’s popularity surged in tourist hotspots via pop-up kiosks, then broadened globally. By 2023, it reported $300 million in cumulative sales—an astounding figure for a greeting card company. Kevin O’Leary enjoys touting Lovepop’s success, often praising how it marries artisan quality with mass-market scaling. Their 3D pop-ups remain a go-to gift item for birthdays, anniversaries, and special occasions, creating a rare intersection of artistry and robust profitability.

7. Tipsy Elves

In Season 5 (2013), Evan Mendelsohn and Nick Morton presented Tipsy Elves, an irreverent holiday sweater brand. With $900,000 in pre-episode sales, the founders showed that the “ugly sweater” trend was alive and profitable. Robert Herjavec secured the deal, investing $100,000 for 10% (matching the pair’s $1 million valuation). He planned to expand beyond Christmas into other seasonal apparel.

Tipsy Elves quickly evolved into a year-round novelty brand, rolling out wacky St. Patrick’s Day tees, patriotic 4th of July tanks, and even Halloween costumes. The Christmas season still fuels the bulk of revenue, but year-round offerings boosted total sales to around $317 million by 2023. High margins (customers pay premiums for humorous, limited-use apparel) keep the company profitable. The brand’s marketing is playful, resonating with partygoers and gift-givers who want to stand out. Tipsy Elves remains a top example of how comedic branding and social media buzz can transform a niche seasonal concept into a multi-million-dollar empire.

6. DUDE Wipes

Season 7 (2015) introduced DUDE Wipes, flushable wipes specifically targeting men. Founders Ryan Meegan, Sean Riley, and Jeff Klimkowski believed men’s personal care was an untapped market. Their humor-filled pitch charmed Mark Cuban, who offered $300,000 for 25%, valuing the brand at $1.2 million. He promised to deploy his connections for large-scale retail placements.

DUDE Wipes capitalized on edgy marketing—think viral videos touting “dude-style hygiene”—and landed shelf space at Walmart, Target, Walgreens, and Amazon. By 2023, the brand soared to $340 million in lifetime sales, branching into additional grooming products like DUDE Shower wipes and powders. Mark Cuban’s involvement facilitated growth, including a high-profile Super Bowl commercial in 2022. DUDE Wipes exemplifies how rebranding a mundane item with a youthful, humorous twist can smash through traditional retail roadblocks and become a staple in the men’s hygiene aisle.

5. The Comfy

During Season 9 (2017), brothers Michael and Brian Speciale showed up wearing massive wearable blankets—part sweatshirt, part fleece wrap. Pre-revenue at the time, they branded it as “The Comfy” and pitched it as the ultimate cozy gift. Barbara Corcoran snapped it up for $50,000 in exchange for 30%, equating to a $167,000 valuation. She believed it could catch on similarly to the Snuggie craze, provided they marketed it effectively.

The Comfy exploded in popularity, especially through social media campaigns that showcased its warmth and “cozy factor.” QVC appearances also boosted sales, and the holiday season turned it into a must-have gift. By 2023, The Comfy amassed $550 million in lifetime revenue, branching out into kids’ sizes, licensed prints, and new colors. Barbara Corcoran’s small investment returned a massive multiple. The founders experienced internal disputes—including buying out stakes—but The Comfy’s brand remains widely recognized, frequently ranking as a top lounge-wear item during colder months and gift-giving seasons.

4. Cousins Maine Lobster

Real-life cousins Sabin Lomac and Jim Tselikis pitched Cousins Maine Lobster in Season 4 (2012). Operating a single LA-based food truck that served authentic Maine lobster rolls, they sought funding for expansion. Barbara Corcoran supplied $55,000 for 15%, valuing the business at roughly $367,000. Her familiarity with food ventures and knack for PR fueled the cousins’ ambition to franchise.

Cousins Maine Lobster quickly transformed into a multi-city phenomenon. By 2025, it runs over 20 franchised trucks, along with brick-and-mortar locations. The brand also ships Maine lobster nationwide, capitalizing on nostalgia and premium indulgence. Lifetime sales have surpassed $585 million. Given lobster’s higher price point, the franchise structure and robust brand story result in healthy margins. Barbara Corcoran hails it as one of her greatest Shark Tank victories, having turned a small, localized operation into a U.S. (and even international) success story that resonates with seafood lovers everywhere.

3. Scrub Daddy

Aaron Krause’s Scrub Daddy debut in Season 4 (2012) proved surprisingly captivating: a yellow sponge shaped like a smiling face, boasting a texture that goes firm in cold water and soft in warm. Krause’s enthusiastic demonstration, showcasing how the sponge’s “mouth” could clean utensils, convinced Lori Greiner. She offered $200,000 for 20%, pegging the brand at $1 million. Her QVC track record with household products suggested a likely triumph.

Scrub Daddy soared almost immediately, earning viral recognition and quickly landing on store shelves across the nation. Over the years, the company extended its line—Scrub Mommy, Eraser Daddy, etc.—with each iteration finding success. By 2023, total sales hovered around $926 million, making it one of the most recognized sponges worldwide. The brand’s approachable image, combined with exceptionally low manufacturing costs, drives impressive profitability. Analysts predict Scrub Daddy will soon surpass $1 billion in cumulative revenue, demonstrating how a seemingly ordinary household product can go supernova with the right backer and marketing strategy.

2. Everlywell

Julia Cheek introduced Everlywell in Season 9 (2017) to address a consumer shift toward do-it-yourself healthcare. The company sells at-home diagnostic test kits—for everything from fertility and vitamin levels to food sensitivities. Lori Greiner offered $1 million as a line of credit at 8% interest for 5% equity, effectively valuing Everlywell around $20 million. It was one of the largest deals in Shark Tank’s history, reflecting both Lori’s confidence and the rising telehealth trend.

Everlywell experienced meteoric growth, especially as the COVID-19 pandemic amplified interest in home testing. By 2023, the brand hit $1.1 billion in sales and raised significant venture capital, pushing its valuation past $2 billion. Customers appreciate the convenience of lab-accurate tests without stepping into a clinic, and Everlywell’s robust digital platform streamlines results. Lori Greiner’s investment stands among her greatest achievements on the show, underscoring how healthcare innovation can yield massive revenue when paired with consumer-friendly tech.

1. Bombas

Bombas reigns supreme as the most successful Shark Tank business to date, not just financially but also in terms of social impact. In Season 6 (2014), David Heath and Randy Goldberg pitched their premium socks with a one-for-one donation model, seeking a socially driven brand that could still offer top-tier quality. Daymond John struck a deal, investing $200,000 for 17.5%—valuing Bombas around $1.1 million. He believed their philanthropic twist, combined with a robust direct-to-consumer plan, had serious potential.

Bombas smashed expectations. While initially focusing on socks, the company now sells T-shirts, underwear, and more—always maintaining its “buy one, donate one” ethos. By 2023, Bombas’ lifetime sales eclipsed $1.3 billion, and it ranks as the single largest Shark Tank revenue generator. Over 50 million items have been donated to homeless shelters, merging commerce with cause in a distinctly resonant way. Daymond John’s stake, once worth just $200k, is now valued at well over $100 million—cementing Bombas as the ultimate example of how the right brand mission plus product excellence can turn a small Shark Tank pitch into a philanthropic juggernaut.

Closing Thoughts

From philanthropic socks to phone sanitizers, these 15 companies illustrate an impressive range of Shark Tank success stories. Each benefited from the show’s huge exposure, but their sustained growth hinged on delivering true value to consumers and leveraging a Shark’s expertise. Whether it’s reimagining a staple item or tapping into emerging trends like eco-friendly goods or telehealth, they all found ways to scale, boost profit margins, and refine their brand voices.

The unifying lesson: a well-defined product-market fit, combined with strong execution and marketing, can transform a startup into a major industry player. Some soared through whimsical or bold advertising (Squatty Potty, Scrub Daddy), while others thrived by focusing on social impact (Bombas) or cutting-edge categories like home diagnostics (Everlywell). Together, these top 15 most successful Shark Tank businesses prove that even a few minutes in the Tank can be the start of an extraordinary entrepreneurial journey—if you can hook a Shark and capitalize on your big TV break.

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