MrBeast and Logan Paul's Lunchly Faces Mold Controversy Just Weeks After Launch

Lunchly Faces Mold Controversy Just Weeks After Launch

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MrBeast and Logan Paul’s latest venture, Lunchly—a healthier alternative to Lunchables—has been quickly hit with consumer complaints of mold in the meal kits. Just one month after its launch, videos surfaced online showing mold, primarily in the cheese portion of the kits, despite being well before the expiration dates. One of the more high-profile critics is YouTuber Rosanna Pansino, who posted a video documenting the issue and called the product “not safe.” She is one of many customers who reported similar experiences.

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The creators behind Lunchly, including MrBeast (Jimmy Donaldson), Logan Paul, and KSI (JJ Olatunji), have found prior success in the food and beverage industry with brands like Prime Hydration and Feastables. In response to the mold complaints, Lunchly stated that all products undergo rigorous inspections, including those by the USDA, before leaving their facilities. Despite these claims, the backlash is building online, with consumers questioning the safety of the kits.

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The launch of Lunchly aimed to disrupt the lunch market for kids by offering what they touted as healthier, better-tasting options. However, this controversy may hinder their efforts to establish the product in a competitive space, particularly following the recent Consumer Reports study highlighting concerning levels of heavy metals in similar meal kits like Lunchables

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