Haliey Welch, a social media influencer renowned for her viral content, launched a new cryptocurrency on December 4. Enthusiasm surged among fans, many of whom invested shortly after the coin went public. Despite this initial optimism, the digital token’s value dropped sharply within hours, leaving investors alarmed and prompting widespread speculation about the cause of the sudden collapse.
In the immediate aftermath, Welch abruptly vanished from her usual online platforms. Her weekly podcast failed to release new episodes, and there were no social media posts explaining her absence or the coin’s downfall. As concern mounted, followers wondered whether she would address those who had quickly lost their investments.
After more than two weeks of silence, Welch reemerged via a statement posted both to her X (formerly Twitter) account and shared with Mashable. Acknowledging the rapid decline of the coin, she expressed sympathy for supporters who had incurred financial losses. Welch also encouraged those affected to contact a law firm that has taken up the issue, underscoring her willingness to cooperate with any inquiries into the failed project.
According to the information made public, at least one legal team is now gathering accounts from individuals who claim they lost money. These efforts aim to investigate the coin’s development and distribution, as well as any role Welch may have played. In her statement, however, Welch maintained she was only associated with branding and was not deeply involved in the token’s operational or technical decisions.
Although Welch’s online presence has resumed, she has yet to share concrete plans regarding her podcast’s return or further details about her next steps. For now, both investors and observers await more insights into what went wrong, how the collapse unfolded so quickly, and whether additional legal or financial repercussions may emerge. The situation stands as a stark reminder of the uncertainties surrounding influencer-backed cryptocurrencies—and the risks that can arise when branding outpaces due diligence.
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