Top Gen Z Fashion Icons: The Fashion It-Girls You Need to Know

In the ever-evolving world of fashion, social media has become the runway where trends are born and icons are made. As we navigate through 2025, a new generation of style influencers is redefining what it means to be fashionable. These individuals are not just wearing clothes; they are curating aesthetics, setting trends, and influencing millions with every post.​

From TikTok to Instagram, these fashion icons are the tastemakers of our time. They embody the spirit of Gen Z—bold, authentic, and unapologetically themselves. Let's delve into the lives and styles of the most influential fashion influencers dominating social media in 2025.​

Devon Lee Carlson: The Modern Carrie Bradshaw

Devon Lee Carlson is a standout among fashion icons on social media, known for her playful, early 2000s-inspired style. As co-founder of Wildflower Cases, she turned phone accessories into fashion statements. Her recent collaboration with Reformation, inspired by her favorite rom-com looks, showcases her ability to blend vintage charm with modern sensibilities.​

Carlson's Instagram is a curated diary of Carrie Bradshaw-inspired outfits, playful prints, and effortless cool-girl vibes. Her style resonates with those seeking a blend of whimsy and sophistication, making her a standout among fashion icons on social media.​

Gabbriette: The Dark Femme Fatale

Gabbriette Bechtel, known mononymously as Gabbriette, embodies the grungy, dark feminine aesthetic that's captivating Gen Z. As a member of Charli XCX's "brat" crew, her style is a rebellious mix of leather, lace, and attitude. Her Instagram feed is a moody tableau of edgy ensembles, making her a muse for those drawn to alternative fashion.​ 

Beyond her striking visuals, Gabbriette's authenticity and unapologetic self-expression have solidified her status as one of the most influential fashion influencers. Her ability to merge high fashion with underground edge sets her apart in the crowded world of style influencers.​

Alex Consani: The Fearless Fashion Chameleon

Alex Consani is redefining what it means to be a fashion influencer in 2025. With a fearless approach to style, she experiments with unique silhouettes, brave styles, and avant-garde designs. Her presence on both Instagram, TikTok showcases and high-fashion runways shows her versatility and commitment to pushing fashion boundaries.​

Consani's unapologetic embrace of individuality has made her a beacon for those seeking inspiration beyond conventional norms. Her influence is a testament to the power of authenticity in the digital age.​ She is also the first transgender woman to win Model of the Year.

Matilda Djerf: The Scandinavian Style Maven

Matilda Djerf has become synonymous with the effortlessly chic Scandinavian aesthetic. As the founder of Djerf Avenue, her brand reflects her personal style—minimalist, elegant, and timeless. Her Instagram is a haven for those seeking inspiration in neutral tones, tailored pieces, and coastal-chic vibes.​

Djerf's commitment to sustainability and ethical fashion practices further cements her status as a role model among Gen Z fashion icons. Her influence extends beyond clothing, promoting a lifestyle centered around mindfulness and intentionality.​

Leah Kateb: The Reality TV Fashionista

Leah Kateb emerged from the world of reality television to become a prominent fashion TikTok star. Known for her appearances on Love Island, Kateb's style is a vibrant mix of vintage Cavalli dresses, bold accessories, and trendsetting ensembles. Her social media platforms are a showcase of her fashion evolution, resonating with fans who appreciate her daring choices.​

Kateb's ability to merge high fashion with relatable content has made her one of the most influential fashion influencers on social media. Her authenticity and flair for drama keep her audience engaged and inspired.​

Alix Earle: The Relatable It-Girl

Alix Earle has captivated audiences with her blend of glamour and approachability, she is not only a marketing genius, but the Alix Earle name is a brand in itself. Her rise to fame on TikTok, coupled with her candid discussions about beauty and lifestyle, has made her a relatable figure among Gen Z fashion icons, a true it-girl. Earle's style is a mix of trendy pieces and classic staples, often showcased in her viral "get ready with me" videos.​

Her influence extends beyond fashion, as she uses her platform to discuss mental health and self-confidence. Earle's genuine connection with her followers solidifies her place among the most influential fashion influencers of 2025.​

Lily-Rose Depp: The Modern Muse

Lily-Rose Depp effortlessly bridges the gap between classic elegance and contemporary edge. As a Chanel ambassador and daughter of Hollywood royalty, her style exudes sophistication with a touch of feminine rebellion. Depp's fashion choices often feature delicate fabrics, vintage-inspired silhouettes, and a muted color palette.​

Her understated yet impactful presence on Instagram makes her a standout among Instagram fashion icons. Depp's ability to embody both timeless beauty and modern sensibility resonates with a diverse audience.​

Bella Hadid: The Trendsetting Supermodel 

Hadid’s Instagram is a masterclass in versatility, making her one of the most influential fashion influencers on social media. One day she’s channeling vintage cowboy chic, the next she’s spotted in vintage Dior or rocking downtown edge in archival Helmut Lang. This ability to shift seamlessly between aesthetics is what makes her not just a model, but a true muse for designers and stylists alike. Whether she's gracing runways or strolling through SoHo, Bella Hadid’s every move becomes a viral fashion moment. She’s not only influencing what Gen Z wears—she’s actively setting the pace of global fashion.

Bella's impact as a trendsetter stretches across platforms, solidifying her position as a favorite among Instagram fashion icons and fashion TikTok stars alike. From paparazzi snaps to editorial campaigns, her styling choices are dissected, emulated, and celebrated worldwide. In 2025, Bella Hadid remains the fashion oracle of the social media era—one whose looks speak louder than any caption.

Addison Rae: The Pop Culture Powerhouse

Addison Rae has transformed from a TikTok dancer to a multifaceted fashion icon. Her style evolution reflects her journey, blending Y2K nostalgia with unexpected vintage pieces that feel both cool and effortless. Rae has become one of the most talked-about fashion icons on social media, often spotted by paparazzi in looks that feel lifted straight from a carefully curated mood board. Whether she's wearing a micro mini skirt while reading Britney Spears’ memoir or casually pairing vintage tees with high-fashion accessories, every appearance feels like a moment.

As one of the standout Gen Z fashion icons, Addison brings an accessible twist to luxury fashion. She isn’t afraid to mix fast fashion with archival designer finds, creating a signature look that resonates with millions of followers. Her influence as one of the most influential fashion influencers is undeniable—not just because of what she wears, but how she wears it.

FAQ: Gen Z Fashion Icons & Social Media Style Influencers

1. Who are the top Gen Z fashion icons in 2025?‍

The most prominent Gen Z fashion icons of 2025 include Bella Hadid, Alix Earle, Devon Lee Carlson, Gabbriette, Matilda Djerf, and Lily-Rose Depp. These style influencers dominate platforms like TikTok and Instagram with trendsetting looks and viral aesthetics.

2. What aesthetics are trending among Gen Z fashion influencers in 2025?‍

Popular Gen Z aesthetics in 2025 include Y2K revival, coastal chic, dark feminine grunge, Scandinavian minimalism, and hyper-personal vintage fusion. Influencers like Gabbriette and Matilda Djerf are credited with defining and reviving many of these aesthetics.

3. Why is Gen Z reshaping the fashion landscape on social media?‍

Gen Z prioritizes authenticity, self-expression, and sustainability. Their fashion icons reject traditional celebrity stylings and instead embrace curated looks that blend streetwear, archival pieces, and DTC brands, often shared through TikToks, GRWM videos, and mood board-worthy posts.

4. How do Gen Z fashion icons influence trends and brands?‍

Gen Z fashion icons influence trends through viral styling moments, pop culture references, and creative collaborations. Their massive followings turn outfits into movements, making them powerful voices for both emerging designers and heritage luxury brands.

A New Era of Fashion Influence

The landscape of fashion has shifted, and these most influential fashion influencers are proof that the next generation of style leadership is happening online. From TikTok trendsetters to curated Instagram muses, these women are more than just style influencers in 2025—they are cultural narrators. Each of them has taken personal style and turned it into a storytelling tool, sparking movements, reviving aesthetics, and redefining what it means to be fashionable in a hyper-digital world.

Whether it’s fashion TikTok stars like Alix Earle and Gabbriette, or Instagram fashion icons like Lily-Rose Depp and Devon Lee Carlson, their reach is as wide as their wardrobes are bold. These fashion icons on social media aren’t just wearing clothes—they’re shifting the entire aesthetic landscape of their generation. In 2025, fashion is more interactive, inclusive, and expressive than ever—and these icons are leading the charge, one look at a time.