Duolingo has stirred up the internet with a cryptic announcement declaring the unexpected “death” of its mascot, Duo the Owl. The language-learning platform shared the news in a tongue-in-cheek social media post, leaving fans both amused and confused. While the cause of Duo’s demise remains “unknown,” Duolingo jokingly implied that it may have been the result of users ignoring their daily lessons, playing into the app’s long-standing reputation for its persistent reminders.
The post quickly gained traction, with social media users and brands jumping in to create memes and humorous tributes. Companies like Netflix, Crunchyroll, and Assassin’s Creed chimed in with witty responses, turning the announcement into a viral moment. Duolingo even added an unexpected twist by mentioning singer Dua Lipa, further fueling speculation and online chatter.
However, not everyone was convinced by the dramatic farewell. Some users speculated that it was a clever marketing stunt, a theory later confirmed by a Duolingo spokesperson. While Duo’s “death” may not be real, the buzz surrounding it has certainly reinforced the brand’s ability to dominate online conversations.
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