New CEO Peter Stern Joins Peloton: A Strategic Move
Peloton has named Peter Stern, a Ford executive with past roles at Apple and Time Warner Cable, as its new CEO. Stern will step into the role on January 1, taking over from Barry McCarthy, who stepped down in May after efforts to revamp Peloton’s business struggled to gain traction. Peloton’s leadership change follows a long search for someone to guide the company through stalled subscription growth and financial challenges.
Peloton Chair Jay Hoag expressed confidence in Stern’s ability to drive sustainable growth, citing his experience in technology and health-focused platforms. Hoag described Stern as a “seasoned strategist” with a history of scaling innovative platforms, making him a promising choice to lead Peloton’s shift toward a broader fitness brand.
