Can Lunchly Beat Lunchables? MrBeast, Logan Paul, and KSI Think So

In a bold move to take over the lunchtime snack market, Logan Paul, KSI, and MrBeast have teamed up once again, this time introducing Lunchly, a direct competitor to the long-standing Lunchables brand. The trio, leveraging their already successful Prime Hydration and Feastables brands, has crafted this product to appeal to health-conscious kids (and their parents) by providing a seemingly healthier grab-and-go lunch option. But is Lunchly really the new king of lunchboxes, or is it more hype than substance?

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A Powerhouse Collaboration

When it comes to internet fame, Logan Paul, KSI, and MrBeast are names that command attention. Logan Paul and KSI's Prime Hydration has already taken the beverage world by storm, making waves in sports and retail. Meanwhile, MrBeast's Feastables has been making strides in the candy aisle with its cleaner ingredients and higher-quality snacks. It’s no surprise, then, that the trio combined forces to launch Lunchly, hoping to capitalize on their individual successes by challenging a nostalgic brand like Lunchables.

Lunchly offers three core meal options—Turkey Stack 'Ems, Pizza, and Fiesta Nachos. Each box is bundled with a Prime Hydration drink and a Feastables chocolate bar, making this a lunch kit that's both familiar and aligned with the creators' brands. The kits are designed to be convenient but also position themselves as a healthier alternative to the traditional, often criticized Lunchables​.

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The Healthy Alternative (Or So They Say)

One of the main selling points of Lunchly is its focus on being a better-for-you lunch option. According to the creators, today's younger generations are far more conscious of what they eat, and with Lunchables often facing scrutiny for its nutritional value (or lack thereof), the timing seems perfect to introduce something new. This aligns with the shift in consumer behavior—Millennials and Gen Z alike tend to favor health-conscious choices​.

While Lunchly’s branding touts health benefits, it's still important to note that these meals include chocolate bars and energy drinks. Whether that’s the kind of health boost parents are looking for is up for debate. Some early critics have pointed out that the actual nutritional leap from Lunchables may not be as impressive as the marketing suggests​.

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The Challenge of Winning Over Critics

Despite the buzz, not everyone is on board. The announcement of Lunchly has garnered mixed reactions. Fans of the creators are, of course, excited to see their favorite internet personalities expanding into the food industry. However, skeptics have been quick to call out the sugary Prime drinks and Feastables snacks, questioning whether this really is the healthier alternative it claims to be.

Even in the midst of this backlash, the creators have defended their product. Logan Paul, in response to critics, explained that YouTubers have now shifted to building brands and businesses, extending their influence beyond just content creation.​

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MrBeast has also been vocal about Lunchly’s goal to provide a better option than the status quo, emphasizing that, while Lunchables may dominate the prepackaged lunch market, there’s definitely room for improvement​.

Marketing Power and Brand Loyalty

One thing is clear: marketing is one of the major strengths of Lunchly. The familiar faces of Paul, KSI, and MrBeast plastered across every promotional effort create an almost irresistible pull for younger consumers. Fans of these creators are bound to give Lunchly a try purely out of loyalty, and that’s a big advantage in today’s crowded market.

This isn’t the first time Prime Hydration and Feastables have relied heavily on the personalities behind them for success. Both brands saw tremendous growth, not just due to the products themselves, but because they were endorsed by some of the most followed names on YouTube. Lunchly follows this blueprint closely, and early reports suggest that this strategy could once again work in their favor​.

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What’s Next for Lunchly?

Ultimately, Lunchly could be another massive hit in the creators’ growing business portfolios, but it's facing some hurdles along the way. Health advocates and critics have raised concerns over the true nutritional value of these meals, even if they are technically “healthier” than Lunchables. However, if the creators manage to refine the product and address these concerns over time, Lunchly has the potential to dominate the kids’ lunch market.

As we watch the story unfold, one thing is certain: whether people love it or hate it, Lunchly is being talked about. And in the world of internet fame, that’s already a win​.