17 Ways to Improve Brand Visibility

A retail store or recently launched small business has to find ways to get noticed. Ways to improve brand visibility are about attracting the eye to what you’re offering. It’s not enough to have a physical location to attract potential leads. A business has to invest in marketing, design, and advertising to encourage customers to find them, remember them, and come to them for a given need. 

Here are some ways to improve brand visibility to set the tables for customer purchases.

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Use Colour in Simple Ways

Connect colour to your brand. Choose a colour palette that you know can be associated with you.

Keep Branding Simple and Memorable

Too much graphics, colour, or messaging can cause sensory overload and a loss of interest. It’ll make it difficult to get any message across. Keep your visual branding as simple as you can.

Focus on Social Media Marketing

Social media marketing, organic and paid, is a chance to reach leads in a very targeted way. More than any other channel, tap into social media with real-time discounts and promotions, new product announcements and features, and fresh, relevant content worth sharing.

Custom Digital Signage Solutions

Digital signage is not stagnant. The messaging can be customized depending on the segment audience your brand is serving at the time. Digital signage software allows you to market to a specific demographic or behaviour, ensuring the right message reaches the right audience at the right time.

Interactive Store Design

After you have a customer in-store, incorporate interactive elements, such as displays and digital signage software. Focus on creating interactions between the brand and the customer.

Host or Promote Events

Events have a sense of urgency and a fear of missing out on them. Host in-store sales events or promote and support community events. Run exclusive in-store promotions. Offer unique in-store experiences. Consider hosting a live event, product launch, or influencer in-store appearance to bring more eyes to you.

Keywords Drive Your SEO

Zero in on short- and long-tail keywords you want your brand to be associated with in search engine results. Executing SEO correctly involves advanced keyword research that positions your brand organically in the rankings where you are most likely to make a conversion.

Run Location-Specific Marketing Campaigns

Integrate your brand into the local economy and community. Run location-specific campaigns targeting regional interests and needs. Make your brand relevant to a specific geographic area to personalize brand messaging to that audience.

Partner with a More Established Business

Join forces with another business to co-promote an event or co-launch a contest, promotion, or discount. This helps the other business by allowing you to advertise to your clients and vice versa. It also creates goodwill and allows further integration into the local business community.

Leverage Influencer Connections

Micro-influencers and influencers local to your service area will instantly get your brand in front of qualified leads with a mention. Influencer advertising can offer instant results, as people trust messages from a human being they know and trust over run-of-the-mill corporate marketing.

Eye-Catching Window Displays

Attract foot traffic by showcasing visually appealing, animated store displays. See how others do window displays for inspiration. They might feature key promotions or products to passersby. Test different displays to see what resonates the most with clientele.

Select the Right Products to Feature

Market your best products, new or seasonal items, and high-profit or high-demand products. Consider what products you want tied to your brand in the minds of a general consumer.  

Be Authentic with Telling Your Story

Tell your brand’s story in your marketing. Be authentic, open, and honest about who you are. Connect your vision to people and show human interaction in your visual marketing. This helps to ground your brand.

Advertise with Digital Video Walls

Set up powerful digital displays outside your store and in strategic areas around town. This high-impact marketing visual will get extra attention for your store.

Customer Referral Programs

Encourage customers to bring more customers to you with discounts, promotions, and a cash offer. As a marketing strategy, referral programs help you reach new customers, spread word-of-mouth, and provide existing customers with a perk or benefit that helps to nurture the relationship.

How You Merchandise Your Products

Think of your merchandise and how you want to display your products. Retail interior design improves sales and memorability. Especially if you have foot traffic who can see inside your store, merchandising can bring in curious eyes.

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Create a Selfie Display

Use your store to create a display where customers can take selfies and post them to social media. Consider having a contest for customers to take and share selfies. This will spread user-generated content to their family and friends and get you free word-of-mouth advertising.