Marketing

Soccer icon Lionel Messi often hailed as the G.O.A.T., has made a notable entrance into the competitive hydration drink industry with the launch of Más+. This announcement is generating significant buzz, with many drawing comparisons to Prime Hydration by Logan Paul and KSI, a leading brand in the industry.

The modern banking landscape is far from the traditional brick-and-mortar institution of the past. In our digital age, banks are expected to offer seamless, personalized, and instant services, pushing the industry toward a significant transformation. The pivot towards digital is not just a trend but a strategic imperative. The integration of core banking systems, which serve as the framework for enabling a digital banking experience, is one of the key components of this change. We'll delve into how core banking system integration can catalyze digital transformation in the banking sector.

In an ever-evolving industry, one brand consistently leads the way in vehicle technology innovation: Mercedes-Benz. Recently, this luxury brand has made significant strides by integrating artificial intelligence (AI) into its vehicles. This milestone not only enhances the driving experience but also sets new standards for safety, convenience, and efficiency in the automotive industry. Discover how Mercedes-Benz is using AI to transform luxury vehicles and redefine the driving experience for both drivers and the automotive industry as a whole.

Heineken is no stranger to the Marvel Cinematic Universe, and they're making a grand return with an exciting new collaboration to promote the upcoming Wolverine and Deadpool movie, set to release on July 26, 2024. Get ready to ditch bitterness as these two iconic superheroes crack open a beer together. 

The distinction between Marketing and Public Relations can often blur, as they both play vital but distinct roles in shaping a company's brand identity and public perception. While they share similarities, they are not interchangeable; rather, they complement each other in a cohesive brand strategy. Some may mistakenly view them as competing options, but in reality, they offer unique advantages that can be leveraged individually or in tandem.‍

In an era where smartphones have become extensions of our hands, embracing a mobile-first approach isn't just a luxury—it's a must for small businesses. Whether you plan on running a cozy coffee shop or an innovative tech startup, focusing on smartphones can significantly boost growth and customer engagement. 

More than capital or influence, a brand's reputation is its most vital asset. A strong reputation ensures a brand's growth and resiliency. However, in an age where information travels and opinions shift at the speed of thought, how do you maintain one? Here are seven proven tips to help you hold a steady course while navigating the digital world's reputational perils.

Imagine a world where earning money isn't confined to the conventional nine-to-five grind. Picture yourself making profits at any moment, from any corner of the globe, even as you indulge in other pursuits. 

Have you come across advertisements that are puzzling and appear surreal? Your eyes are not playing tricks with you, this is just CGI (computer-generated imagery).

Imagine strolling through Erewhon, the famed LA grocery store where ordinary shopping takes on a whole new meaning. Here, $20 for a bottle of water or $27 for tuna sushi isn't just a price tag; it's a lifestyle choice embraced by the daily flock of patrons.

It’s the second year in a row that Amazon brings back its Summer Beauty Haul, live from 12 a.m. PST on May 13 through 11:59 p.m. PST on May 19. This announcement comes as Amazon has just teased a July return to its well-known Prime Day event.

Introduced over a century ago, Coca-Cola remains the world’s most consumed soda, illustrating its unparalleled ability to engage and captivate consumers globally.

The recently unveiled comprehensive rebrand of hydration supplement brand Liquid I.V., with its new owner, Unilever, is expected to bring awareness and attraction to the company against its competitors in the wellness beverage industry.

What if you could trade your wild hunch-based risks for choices backed by solid, trustworthy data? That's where Google Analytics comes in.

In 2024, brand collaborations have become increasingly important, resulting in interesting and surprising consumer-responsive partnerships. These partnerships not only raise the bar for sales but also for brand identity and consumer engagement.

You’ve probably come across the tip screen many times on a regular outing. In 2024, Domino's Pizza will take a unique approach to alleviate what's been coined "tipping fatigue" by incentivizing customers to continue the practice of tipping. Customers are dealing with inflation and rising living costs right now, which makes all extra costs, like tips, feel heavier.

It may come as a shock that Tesla has decided to lay off all of its marketers, particularly in this day and age when brand awareness and communication are crucial. While industry heavyweights like GM and Ford are spending billions on worldwide advertising campaigns, Tesla has taken a very different tack.

If you want to be successful and grow your business, you need to provide first-rate customer service. Though Shopify dropshipping comes with several benefits and vast ease for the business runner, customer service is something observed with great detail and focus.

Most of the organizations' applications were developed some years ago and can't respond to new or growing business needs; therefore, they are archaic, inefficient, and expensive for their maintenance as new technological advances emerge.

People are starting to take notice of Poppi, a vibrant gut health soda brand, thanks to its branded gifting and smart influencer partnerships.

Kendall Jenner's 818 Tequila and Emma Chamberlain's Chamberlain Coffee have teamed up to launch a unique product: the Espresso Martini Kit.

Amazon has just announced a new subscription service for groceries, available exclusively to Prime members and EBT users. This shows Amazon's deliberateness and strategic approach to expanding its grocery services to more customers. Let’s take a deeper look at its new subscription service and what it says about the consumer and the retail giant.

Effective, contemporary cybersecurity awareness forms the cornerstone of data security for businesses. Consequently, given its significance, its absence could harm your business in a variety of ways. So just what is cybersecurity awareness? And why does your business need it?

Curious about which tools are the most potent for marketing and growth today? At the top of the list are geofencing and GPS tracking. Even though GPS tracking and geofencing are often used interchangeably, it is important to note their differences.