6 Surprising Collabs to Watch in 2025

Brand collaborations aren’t just about new product lines—they’re about mixing expertise, innovating on familiar concepts, and sparking interest across different audiences. Some of these ventures pay homage to old favorites, others break entirely new ground. Regardless of the approach, each partnership reflects a shared aim: blend unique visions in ways that intrigue consumers worldwide.

Below, you’ll find seven notable collaborations announced or anticipated for 2025. We’ll explore the most talked-about details, highlight how fans might benefit, and show the bigger picture behind these deals.

Fashion: Takashi Murakami x Louis Vuitton

Back in the Spotlight

Artist Takashi Murakami and luxury powerhouse Louis Vuitton are reuniting in January 2025—over two decades after their first blockbuster partnership. If you remember the iconic Monogram Multicolore designs from the early 2000s, you’ll be thrilled to hear that a refreshed version is on the way. Word has it the new collab will appear in two drops: one in January and another in March, each with its own palette of Murakami’s signature rainbow flowers and anime-influenced characters.

• Monogram Multicolore 2.0: Features 33 hues on both white and black backgrounds, using advanced printing for sharper detail.
• “Superflat Panda” and “Cherry Blossom”: Murakami’s famed characters return to decorate bags, wallets, necklaces, and perfumes.
• Release Schedule: First collection arrives January 1, 2025, followed by the second in March.

Fans of high-end art-meets-fashion can look forward to improved materials, a sharper color spectrum, and that quintessential Murakami vibrancy. Past collections were known to sell out quickly, so expect lines (both digital and physical) to form well in advance.

Fashion: Willy Chavarria x Adidas

Fashion-Forward Sportswear

Willy Chavarria’s Spring 2025 runway show at New York Fashion Week revealed a headline-making collaboration with Adidas Originals. Though Adidas is typically known for athletic apparel, Chavarria’s fearless style twist has opened up fresh ways to rock sportswear. Early pieces have reportedly flown off the shelves, indicating strong demand for the edgy reinterpretations of classic sports silhouettes.

• Bold Cuts & Ruffles: Traditional track suits get a contemporary update, featuring layered ruffles and unique tailoring.
• Gender-Inclusive Items: Jerseys, bodysuits, and jackets are designed with inclusivity in mind.
• Already Sold Out: Multiple pieces vanished from online stores shortly after the runway show, pointing to serious hype.

The limited-edition collection merges performance-driven design with a boundary-pushing aesthetic—ideal for those who want sports gear that’s anything but ordinary.

Fashion: Coperni x Swarovski

A Crystal-Covered Spectacle

Coperni, the Parisian label helmed by Sébastien Meyer and Arnaud Vaillant, made waves at Disneyland Paris by revealing a line that glitters with Swarovski crystals. Known for dramatic showmanship, Coperni took full advantage of the whimsical surroundings, unveiling pieces that blur the lines between fashion fantasy and functional design.

The collaboration’s centerpiece is a 1.7-kilogram crystal bag made from a whopping 10 kilograms of Swarovski gemstones. This shimmering accessory recalls Cinderella’s glass slipper—translucent enough to turn heads, yet solidly built for actual use. With miniature Coperni lettering engraved onto the crystal surface, the bag is as much a collectible art piece as it is a fashion statement.

• Over-the-Top Luxury: Showcasing thousands of crystals on a single accessory underscores the ongoing trend of high-impact, limited-run pieces.
• Instant Virality: These visuals spread like wildfire on social media, attracting both fashion aficionados and casual admirers.
• Elevated Techniques: Incorporating heavy crystal elements demands specialized craft. Coperni’s success here highlights how brands can fuse old-world craftsmanship (Swarovski’s heritage) with modern design.

Tech: Rezolve Ai Partnerships with Microsoft & Google

Brain Suite for Smarter Shopping

Rezolve Ai, an emerging force in digital retail technology, has locked in deeper partnerships with both Microsoft and Google for 2025. The company’s flagship product, known as Brain Suite, promises personalized shopping assistants and AI-powered marketing strategies. This software is integrated with Microsoft’s Azure Marketplace and offered through Google Cloud’s reseller channels, signaling big plans for growth.‍

Expanding the AI Frontier

• Focus on Retail: By leveraging advanced data analytics, Brain Suite aims to refine the shopping experience for both consumers and merchants.
• Global Market Ambitions: Retail is a multi-trillion-dollar industry, and Rezolve Ai hopes its tools will resonate worldwide, particularly as generative AI becomes more accessible.
• Stock Jumps: News about these collaborations contributed to an uptick in Rezolve Ai’s shares, reflecting optimism over the AI sector’s potential.

These partnerships show how tech giants and upstart innovators can work together, each benefiting from the other’s expertise. For Microsoft and Google, it’s another step in building robust AI ecosystems that can be easily adopted by major retailers.

Business: Amazon x Effie Collegiate US

Nurturing the Next Marketing Leaders

Effie Collegiate US has partnered with Amazon for its 2025 Brand Challenge, inviting marketing students to create campaigns that highlight the value of Amazon Prime for Gen Z consumers. From fast shipping and exclusive deals to streaming perks, Prime covers a lot. Now it’s up to student teams to figure out how to make this membership resonate with a younger crowd.

• Hands-On Curriculum: Participants develop multi-channel strategies guided by industry mentors, bridging classroom theory and practical application.
• Panel of Pros: Finalists will present to Amazon’s marketing team and Effie’s network of agency veterans.
• Networking & Beyond: Students gain valuable face time with potential employers, while Amazon benefits from fresh insights into Gen Z preferences.

Set for the spring semester, this initiative aims to grow the next generation of marketing visionaries by giving them direct exposure to one of the biggest brands on Earth.

Finance: TAG Heuer Replaces Rolex in F1

A $1.5 Billion Deal

In a major twist for the 2025 Formula 1 season, TAG Heuer will return as the official timekeeper, ending Rolex’s decade-long tenure. Although it’s pegged as a sports sponsorship, the money on the table—$150 million per year for ten years—puts this deal squarely in the finance arena, too. High-stakes investments like these merge prestige branding with significant capital, making it a perfect example of where sports and financial power converge.

• 75th Anniversary Tie-In: The shift lines up with Formula 1’s 75th anniversary celebrations, signaling a nostalgic return for TAG Heuer, which held the same role from 1992 to 2003.
• Luxury Synergy: TAG Heuer is part of LVMH, the giant behind Louis Vuitton, Moët & Chandon, and other high-end names, so expect a coordinated brand presence throughout the racing calendar.
• Extra Perks: Moët & Chandon will also make a comeback as a celebratory drink sponsor, after a short hiatus.

The blend of motorsport excitement and lavish watchmaking underscores how massive brand alliances can bring together fans of fast cars, fine jewelry, and big money, all in one adrenaline-fueled package.