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Insightschevron-rightchevron-rightBreaking Newschevron-rightSora Turbo Launches Globally: OpenAI’s AI Video Tool Hits the Masses

Sora Turbo Launches Globally: OpenAI’s AI Video Tool Hits the Masses

Written by Arman Tale, Editor at Brand Vision Insights.

OpenAI has officially launched Sora, its AI-powered video generation tool, making it available to ChatGPT Plus and Pro subscribers through a dedicated platform at Sora.com. This new release includes the enhanced Sora Turbo version, which is significantly faster than the previewed model introduced in February 2024. Sora allows users to generate photorealistic videos up to 1080p resolution, 20 seconds long, and in various aspect ratios, including widescreen, vertical, and square.

The rollout introduces new features aimed at simplifying video creation. Users can prompt Sora with text, images, and existing videos. A storyboard tool provides frame-by-frame control, enabling precise creative direction. The platform also includes Featured and Recent feeds, showcasing community creations in real time.

OpenAI’s CEO, Sam Altman, emphasized that Sora represents a step towards exploring the potential of AI-driven video content while co-developing ethical norms and safeguards. Despite Sora's promise, the tool still faces challenges, particularly in handling physics and object interactions. OpenAI is positioning Sora as a collaborative tool for creative exploration rather than a replacement for traditional filmmaking.

With millions now having access, Sora’s launch marks a significant moment in AI video generation, sparking both excitement and concern among artists and content creators regarding its ethical use and impact on creative industries.

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