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Insightschevron-rightchevron-rightMarketingchevron-rightThe Coolest Valentine’s Day Advertisements: Our Favourite Picks

The Coolest Valentine’s Day Advertisements: Our Favourite Picks

Written by
Dana Nemirovsky
, Journalist at Brand Vision.

Valentine’s Day sparks lots of creative energy in the advertising world. And why not? It’s a prime chance to showcase sweet gestures, heartfelt stories, and sometimes a humorous spin on romance. Over the years, campaigns have ranged from tear-jerking mini-movies to eye-catching stunts—sometimes bold, sometimes subtle, but always trying to channel the spirit of Cupid’s holiday. In this roundup, we’re looking at the coolest Valentine’s Day advertisements that made a splash, each for its own unique reason. Whether they’re sweet or funny, each ad provides a moment of emotional connection, proving that on a day dedicated to love, a smart campaign can give us all the feels. With Valentine's Day coming right up, With Valentine's Day, dive into the spirit with these standout ads made for lovebirds—and, well, for the rest of us flying solo, too. Who says great marketing can’t fill the void?

Skims Valentine’s Day 2024 Featuring Lana Del Rey: Cupid Affair

When it comes to buzzy Valentine’s campaigns, Skims rarely holds back—but their 2024 spot featuring Lana Del Rey took things to another level. The intimate apparel brand zeroed in on a dreamy aesthetic, positioning Lana as a modern valentine in a whimsical, Cupid-like manner. Captured by the iconic Nadia Lee Cohen, the overall vibe leaned more enchanting than overtly sensual, blending artistic shots of pink-lace ensembles with Lana’s ethereal persona. While Skims typically thrives on influencer partnerships, the Lana Del Rey factor added star power, especially since her music often resonates with themes of longing and romance. Scenes in the ad showcased soft lighting, pastel backdrops, and playful winged motifs—turning each frame into a mini art piece. Plus, the combination of a big celeb cameo and the day’s focus on love made for a campaign that felt undeniably on-brand. It’s a testament to how a well-known musical figure, known for her soulful vibe, can elevate an underwear line into a narrative about passion and self-expression. If you’re into sweet but slightly mysterious Valentine’s content, this campaign nailed it.

OpenTable – Valentine’s Countdown (2020): Making Reservations a Love-Saver

OpenTable’s bright idea—counting down to V-Day with a series of witty ads—resonated as a best valentines day campaign for the simple reason that it addressed a very real problem: forgetting to book a table. Instead of just reminding folks to use the app, the brand brought humor into everyday dining mishaps, culminating in an urgent message: “Don’t miss out; make a reservation now!” Each micro-ad tackled a tiny scenario couples can relate to, reinforcing how crucial it is to snag a spot during the busiest dining day of the year. This approach felt fresh and easygoing, instead of resorting to sappy love stories or over-the-top romance. When a practical solution is sprinkled with holiday fun, you’ve got a best valentines day campaign that folks actually recall when it’s time to eat out.

Vodafone – The Kiss (2013): Capturing an Emotion, Not Just a Product

Vodafone’s “The Kiss” soared to praise as a best valentines day campaign by reminding us that sometimes, all you need is a strong emotional concept. The ad parallels a couple’s heartfelt connection with the reliability of unlimited talk and text. Rather than push phone plans too aggressively, it glides along romance, showing how staying in constant contact can mirror staying close in love. The understated power of “The Kiss” lies in its ability to conjure warmth and unity rather than hammering home smartphone features. It exemplifies how the best valentines day campaign doesn’t always revolve around big budgets but on forging genuine resonance about togetherness and communication—elements that transcend typical ad boundaries and go straight for the heart.

Swarovski — Powered by Passion This Valentine’s Day: Jewelry as a Symbol of Love

At first glance, you might assume a jewelry ad on Valentine’s Day is typical. But Swarovski’s “Powered by Passion” clip transforms that simple concept into a best valentines day campaign by delivering a vibrant, almost theatrical show of affection. In the video, we see pink-chrome settings and both men and women adorned with glittering Swarovski pieces, driving home the idea that self-love, partnered love, and friendship alike can all shine. While many jewelry spots lean on slow piano music and teary proposals, Swarovski’s approach bursts with color, energy, and an empowering vibe that says: “Jewelry is for us all and it's about celebrating who you love.” That inclusive, contemporary spin on Valentine’s Day quickly earned buzz. By framing each crystal not as a grand romantic gesture alone but as a symbol of personal style and joy, this brand joined the ranks of the best valentines day campaign efforts this holiday, reminding us that love comes in many glittering forms.

Snickers – Valentine's Day(2017): A Timely Reminder

For men (and women) likely to blank on Valentine’s Day, Snickers stepped up with an interactive out-of-home stunt—a big reason it ranks as a best valentines day campaign in many people’s eyes. Building on their theme “You’re not you when you’re hungry,” they set up a last-minute Valentine’s Day card dispenser for forgetful passersby. The interplay between hunger-induced forgetfulness and the frantic rush to impress a partner made the ad comedic yet strikingly realistic. Footage of curious onlookers using the machine spread online, expanding its reach. This synergy between on-the-ground activation and social sharing exemplifies how a brand can stand out during a holiday oversaturated with hearts and roses. By tying humor to a real need—swift Valentine’s Day fixes—Snickers nailed the essence of a best valentines day campaign: fun, memorable, and cleverly interactive.

Coca-Cola Valentine’s Day Bus Stop (2014): A Twist in Two Minutes

might one of the most human inclined ads of our generation, but it’s regularly hailed as a best valentines day campaign for packing a neat twist into a brief spot. The setup? Two individuals at different bus stops, apparently worlds apart in vibe and location—until viewers realize they’re a stop away from each other. The revelation that their romantic fates intersect so closely tugs at the heart, all in about two minutes. Everyone loves a mini love story with a surprise ending, and the ad gives us that while subtly slipping in Coke’s brand identity. That’s the secret sauce: building a narrative that people connect with on a personal level, then revealing the brand as the friendly presence tying it all together. Thanks to this warmth and clever storytelling, it remains a prime contender for the title of best valentines day campaign that defies usual ad clichés.

Deliveroo — Third Wheel Kevin (2018): A Cheeky Take on Singlehood

Here’s proof that the best valentines day campaigns can also speak to the single set. Deliveroo’s #ThirdWheelKevin took insight-led data (like how many Brits wouldn’t mind a “third wheel” at dinner) to create a cheeky meal deal catering to single folks. In a holiday saturated with “couple this” and “couple that,” Deliveroo’s message—“three’s not always a crowd”—felt like a welcome break from the norm. Customers could buy a ‘Third Wheel’ meal bundle, ensuring no one ate alone unless they really wanted to. Capturing attention across YouTube, social platforms, and press outlets, the campaign soared in popularity, proving that the best valentines day campaigns can be inclusive, imaginative, and an all-around crowd-pleaser. Why limit Valentine’s Day marketing to couples when you can tap into singles’ sense of humor and desire for a little company?

Love, Laughs, and Lasting Impressions

From Lana Del Rey’s whimsical “cupid” cameo in Skims to Deliveroo’s invite for singles to join couples, each of these six campaigns redefines how brands approach February 14th. They stand out not just for sleek visuals or comedic bits, but for how they connect with actual feelings—anxiety about missing a reservation, the thrill of a chance meeting, or the comfort of not dining alone. That’s the hallmark of a best valentines day campaign: it isn’t just an ad; it’s an experience that resonates on a human level, long after the flowers wilt and the chocolates vanish. Whether via big stars, playful surprises, or heartfelt mini-stories, these spots prove that come Valentine’s Day, imagination and empathy can lead to marketing gold. And for the rest of us, they remind us that genuine connections—romantic or otherwise—might be just one bus stop, one swipe, or one friendly gesture away.

Disclosure: This list is intended as an informational resource and is based on independent research and publicly available information. It does not imply that these businesses are the absolute best in their category. Learn more here.

This article may contain commission-based affiliate links or sponsored content. Learn more on our Privacy Policy page.

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