Biggest Vine Stars: Where Are They Now in 2025?

When Vine launched in 2013, its six-second looping videos propelled a new wave of social media personalities into the spotlight. The app’s brevity forced creators to distill comedic timing, storytelling, and brand persona into mere moments, breeding a generation of content wizards adept at going viral. Yet Vine’s closure in 2017 raised questions about these creators’ futures: Would their popularity fade, or could they transform six-second fame into enduring entertainment careers? Below are the biggest Vine stars, detailing how they marketed themselves during Vine’s heyday and how they adapted once the platform disappeared.

Logan Paul

Logan Paul epitomizes Vine’s transition to mainstream entertainment. During the Vine era, he gained roughly eight million followers by mixing slapstick humor with real-life stunts, often cross-promoting through Facebook and Instagram to build a multi-platform image. His marketing centered on short comedic bits and grand physical comedy—enough to brand him as an energetic prankster. As Vine declined, he pivoted aggressively to YouTube, where he harnessed similar high-energy antics to secure billions of views.

Post-Vine, Logan ventured into film, featuring in The Thinning (2016) and The Space Between Us (2017). He later launched a boxing career, headlining bouts against other influencers and eventually wrestling for WWE. Although controversies dotted his path—especially a widely criticized vlog shot in Japan—Logan skillfully leveraged attention into brand deals, a successful podcast (Impaulsive), and athletic pursuits. His shift from short gags to longer-form vlogs and event-driven spectacles highlights a hallmark marketing tactic: refining shock-value content while broadening audience reach through collaborations and high-profile stunts.

Lele Pons

Venezuela-born Lele Pons became the most-followed woman on Vine, known for comedic sketches that merged slapstick with playful self-deprecation. Her earliest marketing strategy revolved around frequent collaborations and cameo-filled videos, ensuring cross-exposure with other Vine stars like King Bach and Rudy Mancuso. This cross-promotion approach allowed her comedic brand to spread to different fan bases.

Following Vine’s closure, Lele Pons pivoted to Instagram and TikTok, continuing comedic shorts and building brand partnerships. She penned comedic segments in music videos, eventually starring in her own songs, such as “Celoso,” which soared on the charts. Her marketing post-Vine features bilingual comedic style and Latin music influences, broadening her audience. Today, she aims for Hollywood involvement—writing scripts, performing cameo roles in movies, and forging synergy between comedic video content and mainstream entertainment. Her brand thrives on accessible, energetic humor that resonates with diverse demographics.

King Bach (Andrew Bachelor)

Andrew “King Bach” Bachelor’s comedic Vines anchored on exaggerated situational humor and swift comedic beats, netting him over 16 million followers by Vine’s demise. He capitalized on frequent crossovers with other Viners, ensuring each cameo-laden clip reached multiple fan bases. His signature style: comedic short sketches blending everyday mishaps with absurd comedic twists.

After Vine ended, King Bach transferred his comedic formula to platforms like YouTube and Instagram, starring in short-format sketches and producing comedic web series. He broadened his horizons by appearing in Hollywood productions, such as the film Fifty Shades of Black and TV series like Black Jesus. Along the way, brand partnerships with clothing lines and tech products emerged, mirroring his friendly comedic persona. He continues leveraging social media to tease cameo-laden comedic sketches while simultaneously courting mainstream acting gigs.

Shawn Mendes

Unlike many comedic Viners, Shawn Mendes leveraged short Vine covers to display singing talent. In a landscape dominated by slapstick, his melodic approach stood out, quickly racking up millions of loops and fans. By carefully scheduling cover clips—often top-40 hits—he cultivated a sense of authenticity and emotional resonance.

When Vine closed, Mendes was already ascending the music charts. His managers pivoted to a full-scale music career, signing label deals and orchestrating tours. The marketing emphasis turned from Vine’s social shareability to brand collaborations with music platforms and careful use of Instagram for behind-the-scenes glimpses. His discography soared, with multiple albums and hits like “Stitches” and “Treat You Better.” Mendes’s trajectory shows that Vine could also be an effective A&R gateway for raw musical talents seeking mainstream success.

Brittany Furlan

Brittany Furlan’s comedic sketches made her one of Vine’s top female personalities, showcasing exaggerated scenarios that spanned relationship humor, sarcasm, and fast-paced punchlines. Her marketing strategy hinged on comedic relatability—viewers saw everyday issues turned comedic. Frequent collaborations bolstered her presence.

Post-Vine, Furlan stayed active on social media, including YouTube, Instagram, and TikTok, albeit at a lower profile than peak Vine days. She explored acting gigs in small productions and stand-up comedy, forging content partnerships when suitable. She garnered headlines with her marriage to musician Tommy Lee, which further lifted her profile. Her comedic brand remains honest and unfiltered, often addressing personal anecdotes that connect with fans who recall her old Vine persona.

David Dobrik

Although David Dobrik began on Vine, he became more prominent via YouTube vlogs known for comedic bits with his “Vlog Squad.” On Vine, Dobrik’s comedic intros introduced him as a quick-witted comedic figure who leveraged cameo appearances from friends and other Vine stars. This comedic synergy soared after Vine ended, funneling viewers to his newly minted YouTube channel.

Dobrik’s marketing pivot accentuated high-energy daily vlogs, focusing on pranks, generous giveaways, and cameo-laden group banter. He used social media storytelling and brand endorsements (e.g., SeatGeek) to sustain philanthropic pranks and big ticket item surprises, fueling viral shareability. This model made him an archetype of the social media influencer turned mainstream personality, bridging comedic sketches with personal vlogging authenticity.

Jake Paul

Like his older brother Logan, Jake Paul harnessed Vine’s comedic stunts and loud comedic persona to amass an immense following. Their synergy often cross-promoted comedic bits between accounts, boosting both. When Vine folded, Jake swiftly migrated to YouTube, producing daily vlogs that capitalized on hyperactive pranks and controversial content for click appeal.

His marketing pivot hinged on broad brand building—Jake launched a music career, formed Team 10 (a social media incubator for other talents), and engaged in high-profile boxing matches. While controversies occasionally overshadowed him, they paradoxically sustained media coverage. Jake Paul’s example demonstrates how ex-Viners used shock factor, collaborative stunts, and drama to remain in the public eye, turning short-form comedic hype into multi-faceted entertainment ventures.

Nash Grier

Nash Grier’s comedic skits and boyish charm rendered him a teen idol on Vine, with comedic routines focused on everyday teenage scenarios. He mostly cross-promoted with other teen Viners like Cameron Dallas, fueling a wave of “Magcon” meet-ups that drew thousands of fans IRL. Upon Vine’s shutdown, Grier pivoted to YouTube and social media, though with a calmer presence.

Post-Vine, Grier embraced family life, sharing personal aspects with fans on Instagram and occasionally starring in smaller acting roles. His marketing success lies in authenticity and consistent updates—viewers see him transitioning from teen influencer to a young adult with strong personal values and wholesome content. Although not as flamboyant as some ex-Viners, his modest approach resonates with fans from Vine days who appreciate relatable, lifestyle-driven updates.

Cameron Dallas

Cameron Dallas soared on Vine thanks to comedic pranks and youthful relatability. With pretty-boy looks and comedic flair, he swiftly gained an army of teen fans. After Vine ended, Dallas capitalized on brand deals, dipping into modeling, acting, and launching his Netflix reality show Chasing Cameron, which documented his personal life and behind-the-scenes content.

A key marketing tactic was leaning into a teen heartthrob persona—appearing at fan events (Magcon tours) and forging merchandise lines. Dallas tested music, releasing tracks that capitalized on social media’s synergy. While he faced fluctuations in public interest, his cross-platform presence remains steady, bridging comedic content with lifestyle branding.

Liza Koshy

Liza Koshy’s comedic Vines, starring quick gags and alter ego characters, quickly gained traction among younger viewers. Her friendly, hyper comedic style resonated with fans, supplemented by frequent skit collabs. When Vine closed, Koshy smoothly shifted to YouTube, where her short comedic cuts exploded into longer comedic narratives.

She diversified further into hosting gigs—co-hosting MTV’s TRL revival and helming the Nickelodeon reboot of Double Dare. In addition, she engaged brand partnerships from fashion to tech, aligning her comedic persona with mainstream ad campaigns. Koshy’s marketing success focuses on comedic authenticity, friendly engagement with fans, and bridging comedic skill with mainstream TV opportunities.

Rudy Mancuso

Rudy Mancuso cultivated elaborate comedy sketches on Vine, mixing social commentary, music, and quick comedic transitions. An essential marketing technique was forging relationships with fellow Viners like King Bach and Lele Pons, ensuring cameo-laden videos that cross-pollinated audiences. After Vine, Mancuso pivoted heavily into music, leveraging comedic tunes and skits on YouTube, building an extensive subscriber base.

Post-Vine, he partnered with artists like Justin Bieber on comedic music videos and short films. His comedic brand combined music production, comedic timing, and Latino cultural references, broadening his global appeal. He remains active on Instagram, focusing on comedic reels that seamlessly integrate music and production value. Mancuso’s cross-cultural, musically integrated comedic style underscores his longevity in social media entertainment.

Marcus Johns

Marcus Johns gained a presence on Vine through comedic skits featuring physical humor and everyday awkward moments. By the app’s peak, he was among Vine’s top male creators. After Vine dissolved, Johns dabbled in on-screen acting, from cameo roles in films to short web series, never fully replicating his Vine-era fame but keeping a foothold in comedic content on Instagram.

He frequently employs couples’ comedic sketches alongside his wife, raising brand awareness by showcasing daily life in a lighthearted manner. The marketing pivot centers on approachable family-friendly comedy. While his presence is smaller now, the loyal fan base from Vine days occasionally resurfaces, ensuring moderate success on other social platforms.

Zach King

‍Zach King stood out on Vine by crafting “digital sleight-of-hand” illusions that compressed cinematic edits and visual trickery into six-second loops. His magic-themed videos, labeled “Magic Vines,” earned millions of followers, distinguishing him from more comedic or slapstick-focused creators. When Vine shuttered, King seamlessly pivoted to YouTube, Instagram, and TikTok, expanding his illusions into longer narratives and behind-the-scenes glimpses. He leveraged brand partnerships with global companies, cleverly weaving products into his magic-themed videos.

Zach’s consistent, family-friendly ethos and inventive edits helped him remain a top creator, with illusions migrating effortlessly to any platform that valued short, visually striking clips. By 2025, King’s approach—mixing sincerity, whimsical storytelling, and cross-platform synergy—continues to captivate audiences looking for uplifting, creative content.

Amanda Cerny

Amanda Cerny garnered millions of Vine followers with comedic bits often poking fun at relationships, daily irritations, and physical humor. She cross-promoted frequently with King Bach, Lele Pons, and other Vine heavyweights, accelerating her profile. Post-Vine, she shifted emphasis to Instagram and YouTube, generating comedic sketches, fitness advice, and lifestyle content.

Her marketing approach merges comedic persona with aspirational lifestyle branding—fashion outfits, travel vlogs, and comedic skits that incorporate comedic tropes from Vine’s era. She’s since collaborated with major brands ranging from fitness lines to beauty products. By spinning comedic prowess into a multifaceted influencer brand, Cerny exemplifies how Vine alumni tapped diverse revenue streams, from product endorsements to cameo appearances in films and music videos.

Internet is a multimillion dollar tool

Vine’s closure in 2017 signified a pivotal moment for these once six-second sensations. Some, like Shawn Mendes, leveraged Vine as a stepping stone to mainstream pop stardom. Others, like Logan and Jake Paul, metamorphosed short comedic bits into expansive YouTube followings, brand deals, and even athletic pursuits. A few, including Liza Koshy and King Bach, adapted comedic routines for broader media, encompassing hosting gigs, acting roles, and more. Even creators who maintained smaller footprints—like Marcus Johns and Brittany Furlan—found ways to engage loyal fan bases through social channels and occasional acting or brand partnerships.

These former Vine stars succeeded by recognizing Vine’s ephemeral comedic blueprint and repurposing it into multi-platform marketing strategies. They expanded their presence on YouTube, Instagram, TikTok, or Twitch, forging synergy between comedic skill and brand personality. Many tapped into personal authenticity, revealing daily life—some comedic, some confessional—to maintain audience affection. Ultimately, their journeys reflect how ephemeral internet fame can blossom into enduring, cross-platform success when creators leverage each new opportunity with creativity, brand consistency, and a willingness to embrace change.