10 Proven Tips — How to Get More Engagement on Instagram

Have you ever thought about how some Instagram posts get millions of likes, while others can't even get 10? Do you know how to get more engagement on Instagram? 

The popular social media platform has over 2 billion active Instagram users that are scrolling through posts every day. However, many only like a few posts. 

For businesses and influencers, engagement matters a lot. It's a direct indicator of your performance. 

Keep reading if you are here to learn some tried-and-tested tactics to get better engagement on Instagram. Numerous companies and marketplaces like Social Boss have some secret tricks to get Instagram likes, comments, and views that can boost engagement on your posts.

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What Counts as Engagement on Instagram?

What is engagement on Instagram? Instagram engagement means the likes, comments, saves, and shares that you get on your posts. It's a direct metric that shows how people are interacting with your Instagram content. 

In short, it tells you if your audience likes the content or is just scrolling through it. If your interaction rates are low, it's time to level up your marketing strategy. Poor marketing strategies result in low interaction and low profits. You cannot expect your interactions to be as high as your view totals. That's not what happens. 

According to a survey, the engagement rate of top profiles is 1.02%. So, if you are near this number, you are doing a fantastic job. Check the engagement rate in your specific industry for a more accurate evaluation of your efforts. For example, companies in the B2B sector have low engagement rates compared to fashion brands.

Influencers have engagement rates of around 0.86%. Top celebrities have 0.94% engagement rates. Beauty influencers have recorded the highest interaction rates, followed by travel and food influencers. 

10 Tips to Boost Engagement on Instagram

So, we are at the most exciting and valuable part. Here are the strategies that any business owner, influencer, or even common people can follow.

1. If you engage, they will

Your Instagram followers don't want to invest time if they are not getting anything in return. You have to get involved with your audience. Without this, it's harder for you to be successful. Beginners must spend some time interacting with their followers' Instagram stories or content. 

This is a simple and easy way to compel them to engage with your content as well. The audience loves to be acknowledged—they will love it if you comment on their engagement posts for Instagram. 

You can spark conversations with your audience under any post. This will demand some time, but it's definitely worth the effort. You can easily do this by asking questions, responding to comments, or replying to Instagram stories. Our favorite method is starting comment threads. It brings so many people to your profile.

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2. Get the best from interactive features

Instagram is rolling out new features every few months that have the potential to be the best Instagram engagement tools. In recent times, we saw notes, reels, and even songs on notes. You can expect many new features on this list. Every time it launches a new feature, try to be the first one to utilize it. This way, more people will see your interactions. 

There are plenty of other features, like polls and quizzes, that you can use to boost your engagement rate on Instagram. On your Instagram stories, set up a poll where your audience can ask you about anything. This is a direct way to receive user feedback and resolve their queries. 

The “Add Yours” sticker is another recent feature. You can use this sticker to initiate a challenge. This is a way to increase Instagram engagement rate by propelling people to participate in the challenge by adding their content. 

3. Bring up new Instagram reels consistently

The 2024 Content Benchmarks Report to increase Instagram engagement organically is here, and the results are as expected. Prospects are more attracted to short-form videos (or reels on Instagram). There’s another golden rule: the shorter the video is, the better it is. In this survey, 42% of people prefer videos shorter than 15 seconds. 

Your primary focus to get more interaction on Instagram is through short-form videos. It takes just one reel to go viral on Instagram. Don't get too excited. 

It does not imply that any useless reel would get interaction. Your reel must be enjoyable and valuable. Either entertain people or provide them with some precious information that compels them to give praise. 

☑️ PRO ADVICE
Trends are your best friend. Keep following trends introduced by influencers to get better reach. 

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4. Collaborate with influencers

How to boost engagement on Instagram? Well, you can create collaborative Instagram posts with others. These will show up in the feeds of both of your followers. Collaborating with industry pros can bring a massive audience to your channel. This is a fast-acting strategy to boost Instagram account engagement rates. 

For example, if you have introduced some organic food products, you can collaborate with nutritionists or lifestyle influencers. This will attract new audiences to your channel. It can be a bit costly, but the results will amaze you. 

Building engagement on Instagram is not the work of one person—you need an experienced and passionate team for this. Most people rely on marketers to grow their brands. It's a favorable return on investment (ROI). You can try Social Boss, a marketing industry leader, to level up your Instagram engagement rate. 

5. Stop neglecting captions

In a digital space with increasing AI adoption, anyone can simply give a prompt and copy-and-paste generated captions. Stop doing that. It's ruining your efforts. 

Even a good reel will get lower engagement because of AI-generated captions. They fail to connect with the target audience. User-generated content and captions are paramount. Here is how to write the best captions:

• ✔️ To grow engagement on Instagram through captions, start with a good hook. 
• ✔️ Use surprising stats or numbers.
• ✔️ Start with a curiosity-arousing statement. 
• ✔️ Include valuable information that keeps your readers hooked till the last sentences. 
• ✔️ End with a catchy call-to-action for your services that compels readers to take action. 
• ✔️ Ask questions in the caption that people can answer in the comments. 

6. Utilize top-performing posts again

It gets challenging posting new content daily. Here's a secret trick: You can repost your previous banger Instagram posts. Some people might have missed it when you originally posted it. 

So, this is another chance to bring more people to your profile. You must know what type of posts your audience likes. You can also monitor engagement rates and give a new dimension to your previous posts through platforms like Adobe. 

The higher the interaction rates, the better the post is. Focus on creating more carousel posts like the top-performing ones. For example, if your audience is saving carousel posts with informational content, you should create more informational content. There’s no strict answer to boost Instagram engagement rate: Focus on creating what your audience loves. 

7. Announce giveaways

People love getting free items, so it’s one of the best ways to get engagement on Instagram. That's why so many people are replying to this strategy. Your giveaway should be strategic. 

Think about ways you can boost engagement and what you will give the participants in return. If you are a business owner, you can give away a few products for free or offer a special discount on your service(s). 

In this Instagram strategy, the prize matters a lot. If the prize is attractive, people will go to any length to achieve it. Ask your audience to like and comment below to participate in the contest. 

8. Pay attention to posting times

It's not just the Instagram post that matters—your posting time will influence the post's reach too. Set up an Instagram posting time based on the Instagram algorithm or when your followers are the most active to get the best Instagram engagement. 

If you are targeting some business owners, it's good to post during early working hours. If you are targeting teens, you should post later in the day. 

There’s no strict rule here for Instagram engagement strategies. You can try out different posting times and see what works best for you. Use Instagram analytics to see when your followers are the most active, so you can post at this time. Carousel content performs the best in test posts. 

☑️ PRO ADVICE
Schedule your posts to save you posting time. Even if you are busy at that time, your post will go live automatically. 

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9. Use relevant hashtags to boost engagement rate 

You might already know that hashtags help in boosting engagement, but what hashtags should you use? To get a high-quality audience that actually likes your content, always use relevant hashtags. Think about what is in your Instagram posts or what services you offer. 

For example, if you are a nutritionist, you can include hashtags like nutrition, health, diet, weight loss, etc. This would attract a targeted audience to your channel. 

10. Related carousel posts or sneak peaks

Here’s the last trick on how to get more engagement on Instagram: Utilize sneak peeks and behind-the-scenes content. Everything is not meant to be introduced immediately. You should keep a few things secret and grow your audience through this strategy to boost your engagement rate. For example, if a new collection is dropping soon, start the campaign a few days before. 

Provide some sneak peeks or behind-the-scenes content with catchy Instagram captions that hint something exciting is coming. Compel your target audience to drop their guesses in the comments below. This will prompt them to follow you and revisit your profile to see the big release. 

Keep in mind that your digital marketing efforts matter more than the actual product. Create hype before the product is even launched, and, hopefully, within a few hours all your items will be out of stock. 

Boost Instagram Engagement in 30 Days!

We hope that your query of how to increase Instagram engagement has been resolved. Are you excited to bring more people to your social profile? Do you want to grow your business through social media? If yes, we are here to assist you. 

SocialBoss is your ultimate partner in success through targeted marketing strategies and customized Instagram posts that guarantee high-quality results within a short timespan. Contact us today to learn more about how we can help.