Meghan Markle's latest venture into the business world with her new lifestyle brand, American Riviera Orchard, has stirred up scrutiny from branding experts and people on social media.

Leading technology companies, including Google, Meta, Microsoft, Snap, and TikTok, have endorsed the guidelines and pledged their commitment to supporting election integrity efforts worldwide.

Pinterest is serving up the newest beauty and fashion trends that are expected to be popular in the 2024 festival season. Styles ranging from the fairycore to the dark feminine aesthetic—inspired by Lana Del Rey—are all about expressing oneself.

Even though people sometimes say they are dead, hashtags are still an important part of any good social media strategy. It is more important than ever to know how to use hashtags on different platforms as we move through 2024. So are they dead? The short answer: No, we definitely should still use hashtags.

Google has recently implemented a new update, automatically integrating social media posts into Google Business Profiles (GBP).

TikTok, the popular short-form video platform, appears to be gearing up for a potential challenge against Instagram with the rumoured development of a new app called "TikTok Photos." According to reports by The SpAndroid, traces of this new feature have been found within the code strings of the current TikTok app. The indications suggest that TikTok users might soon have the option to share their still images on this new platform.

MrBeast, the renowned content creator on YouTube, recently made an announcement on Monday, revealing his venture into television with a massive game show set to air on Amazon Prime Video.

According to a report by Bloomberg's Mark Gurman, Apple is exploring the possibility of integrating Google's AI engine, Gemini, into its flagship smartphone lineup.

PepsiCo’s Bubly brand launches a new sparkling water into the market with its latest innovation, Bubly Burst.

Reddit has just released a new type of ad called "free-form ads," which look a lot like regular user-generated posts. This announcement, made in preparation for Reddit's impending initial public offering (IPO), marks a strategic move aimed at enhancing engagement for advertisers.

Wimbledon, the most prestigious tennis tournament, is a great example of how tradition and new ideas can work together. For more than one hundred years, its perfect lawns, famous players, and unmatched prestige have captivated people all over the world.

Since its launch in July 2023, Threads, a Meta-owned microblogging platform, has attracted significant attention as a Twitter substitute and has received over 100 million downloads.

The famous beer brand Corona recently announced a big change in how it markets itself. After having rapper Snoop Dogg as the face of its "La Vida Mas Fina" campaign for three years, which was very successful, the brand is changing its creative direction by putting actor Pedro Pascal in his place.

The controversial YouTuber-turned-boxer Jake Paul will face off against former heavyweight champion Mike Tyson on July 20, 2024. It will be a battle marketers won’t want to miss.

McDonald's UAE's "After-Dinner Dinner" campaign is a particularly inventive way to address the discontent that people frequently feel after spending a lot of money on upscale dining experiences. The campaign cleverly targets people who might feel both financially and gastronomically empty after expensive meals. 

In March 2024, Google released its most recent update, which altered its approach to combating spam and improved the calibre of its search results. This major update includes both changes to the algorithms and new rules about spam. These changes show that Google is determined to give users useful and accurate information while also fighting manipulative actions that hurt the Google search experience.

St. Patrick's Day presents a golden opportunity for brands, particularly those in the alcohol, food and beverage, and promotional sectors, to capitalize on the fervour surrounding this festive occasion.

Apple has released the newest MacBook Air models, which come with the powerful M3 chip and better performance, faster Wi-Fi, and the ability to connect up to two external displays.

In 2024, the tech and AI landscape in North America will be characterized by rapid advancements, fierce competition, and a growing emphasis on ethical and responsible AI deployment. Across the continent, major tech hubs such as Silicon Valley, Seattle, New York City, Toronto, and others continue to drive innovation and attract top talent from around the world. The proliferation of AI technologies is pervasive, permeating various sectors including healthcare, finance, transportation, manufacturing, and entertainment.

Gap Inc., an iconic American multinational fashion brand, has a rich history spanning over five decades, marked by innovation, resilience, and adaptability. Founded in 1969 by Donald and Doris Fisher, Gap emerged as a pioneer in the retail industry, initially focusing on providing a wide selection of jeans and casual wear to cater to the counterculture of the late 1960s and early 1970s.

An iconic American retailer that specializes in casual wear, Abercrombie & Fitch, has travelled a turbulent path filled with significant changes and difficulties. Founded in 1892 by David T. Abercrombie and Ezra Fitch as an upscale sporting goods and outdoor apparel store in New York City, the company initially thrived catering to hunters and outdoor enthusiasts.

Measuring Social Media ROI (Return on Investment) is a crucial aspect of any digital marketing strategy, allowing marketers to quantify the effectiveness of their social media campaigns and justify resource allocation. At its core, social media ROI refers to the value generated from social media activities relative to the investment made.

The Body Shop, once praised for its moral stance and pioneering spirit in the beauty industry, has experienced a difficult journey characterized by a financial decline, strategic rebranding, and evolving marketing strategies. Here, we analyze The Body Shop's demise, rebranding efforts, and evolution of marketing strategy in light of changing consumer tastes and ownership dynamics.

QuickBooks, developed by Intuit, stands as a cornerstone in the realm of accounting software, offering comprehensive solutions for small and medium-sized businesses (SMBs) worldwide. At its core, QuickBooks serves as a powerful financial management tool, aiding businesses in streamlining their accounting processes, managing expenses, tracking income, and generating financial reports.

Gatorade, a well-known sports drink brand owned by PepsiCo, has recently released Gatorade Water, its first product in the water market. In order to meet the growing demand for functional water, this move is a smart way for the brand to grow its product line. Gatorade Water is not flavoured like its neon-bright sports drinks, but it looks and feels like regular water.