While opening an Etsy shop may seem like a natural next step for individuals who make their own goods or who have an eye for vintage finds, it doesn't ensure success. If you want to be successful with your Etsy business, excellent marketing is more crucial than anything else.
The idea that tech companies and apps are secretly selling your user data is probably not new to you. Think of data as a treasure chest full of valuable items. For businesses, this data is now like gold, and here's why. First off, businesses can profit by selling this data to marketers and advertisers.
This Valentine's Day, people are getting ready to show their loved ones how much they care. This romantic holiday holds significant economic weight, with an anticipated average spending of $186 per person in 2024.
Well-known Sesame Street character Elmo made a simple post on X this week, asking people how they were. It pretty much broke the Internet. "Elmo is just checking in! How is everybody doing?" said Elmo.
The term "immersive marketing" has been making waves and catching the attention of both advertisers and consumers in the marketing world in 2024. This article is about immersive marketing and will explore the nuances of this trend
Wendy's, a prominent American fast-food chain, has established itself as a major player in the highly competitive fast-food industry. The success of Wendy's can be attributed to a well-defined marketing strategy that encompasses various elements of the marketing mix.
Apple's Vision Pro has the potential to be one of the most significant product launches for Apple in this decade. Marking the entry into an entirely new product category, it introduces a fresh software platform known as VisionOS, complemented by a matching app ecosystem.
Businesses that want to succeed online must prioritise better website performance. A key driver in achieving this goal may lie in the strategic application of behavioural science principles.
When it comes to creating your own website, Wix and Squarespace are two names you've most likely come across. They're like the Swiss Army knives of website building, perfect for people who want a website without having any coding skills.
Apple and tech fans worldwide are excited about iOS 18 being the biggest iPhone software update ever. Gurman wrote in his newsletter, "I'm told that the new operating system is seen within the company as one of the biggest iOS updates—if not the biggest—in the company’s history.”
Recent reports have emerged suggesting that Lewis Hamilton, the seven-time Formula One world champion, is on the brink of a sensational move to Ferrari for the 2025 season. Despite neither Mercedes nor Ferrari having made an official announcement.
The educational technology industry is a shining example of a resilient and successful sector in the face of global economic and political uncertainty. The edtech market is on a significant upswing, showing steady growth, with projections indicating a remarkable annual growth rate of 16.5%. By 2025, we're looking at a staggering $404 billion.
Reddit's valuation has been a focal point of discussions as it approaches its initial public offering (IPO). Reddit, the iconic 18-year-old social media platform,'s recent developments in private share trades have complicated the company's valuation story.
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In a move to adapt to user preferences and maintain relevance, Instagram has launched its latest feature, "Flipside,” providing users with an alternative profile option offering a private and personalized space for sharing content, similar to what “Finsta” already is.
This distinctive style, characterized by fur coats, animal prints, voluminous hair, red lips, and chunky gold jewellery, has swiftly become a trend, challenging the previous clean girl look of 2023. Emerging from TikTok, the trend made its mark on celebrities, influencers, and even high-end runways.
When people think about a brand, they frequently focus on its visual elements, such as typography, colours, and illustrations—but it is so much more than that. Developing a strong brand is critical to a business's success. This involves developing a full brand identity, including a logo, colour scheme, typography, voice, and tone.
Online education is no longer just a trend; it's now mainstream. The surge in online learning across North America was due to a response to the challenges posed by the pandemic. However, it has now evolved into a fundamental aspect of modern education due to the newfound benefits it offers.
Since its founding in 1900, Porsche has been making high-performance sports cars with a reputation for being highly engineered. Historically perceived as prestigious, Porsche has worked to soften its image with intensive marketing campaigns since 2010.
As CEO of Tesla, Elon Musk has always been a strong supporter of making electric vehicles not only futuristic but also affordable. His most recent project, codenamed "Redwood," could be a small crossover that changes the EV market in a big way.
Fantuan has emerged as a significant player, particularly in the realm of Asian cuisine. Established in Vancouver, Canada, in 2014, Fantuan has grown from a local startup to a global Asian food delivery and lifestyle service platform operating in over 60 cities across the United States,
In the midst of the NFL playoffs, a figure has emerged on the sidelines, sparking debates among fans and Hall of Famers alike. Yes, you guessed it—Taylor Swift. As the NFL's favourite anti-hero, her presence has coincided with a surge in TV ratings, creating an opportunity for brands to capitalize on her star power.
Sony Interactive Entertainment (SIE) plays a pivotal role in shaping the marketing strategy for the iconic PlayStation brand. At the helm of cutting-edge gaming technology, the PlayStation family, encompassing consoles such as the PlayStation 5, PlayStation 4, and PlayStation VR, falls under the jurisdiction of SIE.
The need to create content that stands out as both helpful and reliable has never been more crucial. Since Google is the main way that people access information on the internet, it has changed its automated ranking systems to give more weight to content that meets users' needs instead of content that is trying to get higher in search engine rankings.
Josh Cellars, a staple in the supermarket wine aisle, experienced an unexpected boost in popularity following a meme that went viral on X. What started as a simple joke on X quickly evolved into a widespread phenomenon, breathing life into a brand that had long been a familiar face in grocery store wine sections.