Latest Marketing Articles

Get ready to unleash the power of your personal brand in the real estate industry! With so much competition out there, building a unique and memorable personal brand is essential to stand out from the crowd.

Storytelling is a powerful tool that brands can use to convey their message effectively. It's the art of creating a captivating story that captures the audience's attention, draws them in, and elicits an emotional response.

For music lovers all around the world, Lollapalooza is the ultimate destination for a summer festival experience. With its dynamic lineup of performers, diverse vendors, and thousands of fans from around the globe, Lollapalooza never fails to impress.

The Witcher franchise has its roots in the 1990s when Polish author Andrzej Sapkowski created a series of novels that captivated readers with its rich world-building, complex characters, and engaging storyline.

How did HBO's marketing team, led by Emily Giannusa, vice-president of marketing, captivate both existing fans and new audiences? Let's explore their innovative strategies and tactics that have turned "The Last of Us" into a global sensation.

Spotify's AI-DJ feature takes things to the next level, providing users with insightful facts about the music, artists, and genres they're listening to. And how do they do it? By leveraging OpenAI's powerful AI models - yes, the same company that brought you DALL-E 2 and ChatGPT.

As we enter the year 2023, the marketing landscape is set to undergo significant transformations, and it's crucial for businesses to stay abreast of the latest developments to remain competitive.

The Canadian National Exhibition (CNE) has done it again - pushing the limits of what we thought was possible with their outrageous and zany food offerings. We're talking about the infamous ketchup and mustard soft serve ice cream.

Duolingo is one of the world's most popular language-learning apps, with over 100 million downloads worldwide. The company's marketing strategy has been focused on building a solid product and increasing its user base.

Coachella, the ultimate music and arts festival, is back and ready to take the world by storm. But what truly sets Coachella apart is its comprehensive marketing strategy, influencer marketing, and utilizing social media to generate buzz and create excitement around the event.

In this article, we will delve into the key elements of Netflix's marketing strategy for Wednesday and examine how the use of social media and advertising played a significant role in its success.

Social media is one of the best (free) ways to increase exposure for your brand and engage with your target customer.

Leveraging global or public events is a great way to create shared experiences and create genuine connections with potential clients.

During the 2020 NBA Playoffs, the infamous meme comparing LeBron’s bald spot to the Reese’s Cup went viral. Reese’s recently decided to create an ad campaign playing on this meme where the wrapper has chocolate and peanut remains, similar to the speckled appearance of the NBA player’s bald spot.

Lululemon marketing has revolutionized the athletic wear scene, turning leggings into a globally recognized icon. Through strategic lululemon marketing campaigns, the brand has captured loyal enthusiasts and elevated lululemon success beyond the yoga studio. Learn how lululemon reached it's high success and why it remans so iconic.

KFC came up with a brand new strategy and decided to get people to visit its new restaurant by pretending to be an Ikea.

Jack in the box and Jason Derulo collaborating on virtual restaurant experience

Dive into the storied rivalry between Coca-Cola and PepsiCo, two beverage powerhouses that have defined the global soda market with bold campaigns and ever-evolving product lines. From iconic commercials to modern wellness trends, see how these titans continuously adapt their strategies to stay top-of-mind for generations of consumers.

Partnerships between brands typically occur for strategic reasons and bring several benefits to each when executed correctly.

Hype culture has been around for generations but has taken many forms along the way. Let's look at some of the greatest collaborations!

Advertisement Corona, the beer brand makes a strong attempt to encourage travel by giving out 1 million worth of "Triptpcurrency"

2022 aims to create an effective brand, tell a compelling story, and measure the success of that story. Here are 7 marketing tips for 2022.

Given the expected rise of the housing market in 2022, it is a good idea for agents or companies to focus on their marketing strategies.

Here are 5 big corporations that used strong digital marketing strategies that they employed to boost their success across the globe.