Latest Marketing Articles

Marketing is the dynamic force that propels businesses into the limelight, shaping perceptions, creating connections, and driving revenue. Over the years, the landscape of marketing has undergone a seismic shift, evolving from traditional methods to a digital realm that is constantly expanding.

Robinhood has once again made headlines with its ambitious expansion into the European Union (EU) through the launch of its commission-free cryptocurrency trading app. The move comes as the fintech giant seeks to tap into international markets following its recent foray into the UK's stock-broking arena.

In the bustling heart of Las Vegas, a new marvel has emerged, reshaping the marketing landscape and captivating the imaginations of marketers and spectators alike—the Las Vegas Sphere.

The 2023 Willy Wonka Movie explores the whimsical side of the iconic character's early life, with Timothée Chalamet, who plays Willy Wonka, venturing into the chocolate business with aspirations of gaining popularity through his inventive creations.

If you’ve ever listened to a podcast, there’s a chance you’ve heard about Athletic Greens. How did it become so popular in the saturated wellness business? CEO Chris Ashende founded the nutritional green powdered drink in 2010 and, over time, developed an astounding $2.2 million in monthly podcast marketing spend.

International marketing is a dynamic field that involves selling and promoting products or services on a global scale. Unlike domestic marketing, it requires a deep understanding of various cultural, economic, and political factors in different regions.

Companies that want to stand out in the crowded travel and tourism industry know that they need to dig deep into the numbers that show how well their ads are doing. The travel industry must have an in-depth knowledge of digital marketing standards.

Discord, initially conceived as a communication platform for gamers, has undergone a remarkable evolution since its official launch in 2015. What began as a niche tool for gamers has now transformed into a vibrant hub for diverse communities.

Twitch, born as a spin-off of justin.tv in 2011 and acquired by Amazon in 2014, has metamorphosed into an interactive live streaming behemoth. Initially dedicated to gaming, Twitch has evolved into a dynamic platform where content creators engage with their audience through live broadcasts, spanning genres beyond gaming.

When a big company announces its intention to rebrand, the world collectively holds its breath, eagerly anticipating the transformative journey that lies ahead.

Ticketmaster, a globally renowned ticket sales and distribution company, has played a pivotal role in revolutionizing the live event industry. Since its inception, Ticketmaster has been a driving force in connecting fans with their favourite artists, teams, and performances.

Holiday marketing campaigns are not just about selling products; they are about creating memorable experiences that resonate with consumers during a festive season filled with joy and nostalgia.

With the holiday season just around the corner, businesses are getting ready for the busiest time of the year. It feels like there's always something new to tackle, from giving landing pages a fresh look to planning exciting holiday marketing campaigns and finding creative ways to connect with potential customers.

The Spanish retail giant's meteoric rise to become the world's largest clothing retailer is not just a result of trendy designs but a carefully crafted marketing strategy that sets it apart.

In the world of luxury automobiles, few names evoke the same level of prestige and sophistication as Mercedes-Benz. Renowned for its commitment to innovation, quality, and unrivalled driving experiences, Mercedes-Benz stands as a symbol of automotive excellence.

Louis Vuitton stands as the epitome of luxury, synonymous with sophistication and timeless elegance in the fashion realm.

The year 2023 witnessed a remarkable resurgence of nostalgia in the marketing world, with brands strategically tapping into the emotional reservoir of the past to captivate audiences.

As the year draws to a close, Spotify releases its annual Spotify Wrapped, transforming a simple year-in-review into a viral marketing powerhouse.

As technology continues to advance and consumer behaviours evolve, staying ahead of the curve is paramount for marketers seeking sustained success.

The world of luxury sports cars is dominated by two iconic brands, Ferrari and Lamborghini. The rivalry between these automotive titans has captivated enthusiasts for decades, fueling debates about performance, design, and the sheer thrill of the driving experience.

Discover how Michael Jordan’s basketball legacy transformed the NBA and redefined sports marketing on a global scale. From launching the Air Jordan line to shaping Jordan’s impact on sports and fashion, learn how this sports marketing genius continues to exert brand influence across generations.

Five Guys caters to burger lovers seeking high-quality food and friendly service, all while keeping things simple. Five Guys, the renowned American burger chain, has made a name for itself not only through its delicious burgers and fries but also through a strategic and effective marketing strategy.

In the era of digital finance, one name stands out: Venmo. From its humble beginnings to becoming a household name, Venmo has not just facilitated financial transactions; it has transformed the way we engage with money.

The digital marketing landscape is in perpetual motion, and LinkedIn stands as a dynamic epicentre for professionals and businesses alike.