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The recently unveiled comprehensive rebrand of hydration supplement brand Liquid I.V., with its new owner, Unilever, is expected to bring awareness and attraction to the company against its competitors in the wellness beverage industry.

Introduced over a century ago, Coca-Cola remains the world’s most consumed soda, illustrating its unparalleled ability to engage and captivate consumers globally.

Spotify has recently introduced an access paywall on its platform for the lyrics of the songs. A decision like this one seems to be part of a more general strategy to turn around free users into paid subscribers into Spotify Premium, which recently already had a price surge on its monthly subscription.

Optimizing your web presence to secure a top spot in search engine results pages (SERPs) is paramount. However, a new optimization frontier has emerged with the rise of artificial intelligence (AI) platforms like ChatGPT, among others.

As summer approaches, so does one of the most eagerly anticipated events in the shopping world—Amazon Prime Day. Although it’s only been a little over a month since Amazon’s Big Spring Sale, the giant is gearing up for its major annual event, Prime Day.

Here we discuss the top 14 HTML meta-tags that are very important for the optimization of your site, ensuring that each point is effective for your website’s traffic.

In a world where swiping left and right has become the norm, Bumble is stepping up its game to breathe new life into the weary hearts of singles everywhere. With its recent rebrand, this women-focused dating app is on a mission to woo users who are oh-so-tired of the online dating scene.

This Friday, May 3rd, Canada's Wonderland officially kicks off the summer season and opens its gates to a record lineup of new rides, attractions, and special events.

In 2024, brand collaborations have become increasingly important, resulting in interesting and surprising consumer-responsive partnerships. These partnerships not only raise the bar for sales but also for brand identity and consumer engagement.

Billie Eilish's "Hit Me Hard and Soft" tour will come to Toronto this fall.

Your domain name is your digital storefront, virtual handshake, and first impression of your brand in the busy world of online presence. When it comes to choosing the perfect domain name, it's similar to selecting the ideal location for a physical store. By using this comprehensive guide, you will be able to navigate the complex process of selecting a domain name.

You’ve probably come across the tip screen many times on a regular outing. In 2024, Domino's Pizza will take a unique approach to alleviate what's been coined "tipping fatigue" by incentivizing customers to continue the practice of tipping. Customers are dealing with inflation and rising living costs right now, which makes all extra costs, like tips, feel heavier.

You want that bounce rate as low as possible because it essentially shows that your site is pulling in not only potential customers with high-quality content but also keeping their interest sustained, whether it be in your content, smooth navigation, or even the proper functioning across different screen-sized devices. This means that the most successful websites have low bounce rates, which goes without saying. 

It may come as a shock that Tesla has decided to lay off all of its marketers, particularly in this day and age when brand awareness and communication are crucial. While industry heavyweights like GM and Ford are spending billions on worldwide advertising campaigns, Tesla has taken a very different tack.

Tyler, the Creator's vibrant and eclectic style has once again found its expression in the latest sneaker collection with Converse, marking a thrilling continuation of their partnership. This collaboration has showcased a series of bright, camo-printed versions of the iconic Chuck 70 low-tops under Okonma's Golf le Fleur brand, further cementing his influence in both the music and fashion industries.