Samsung Unveils S25 Lineup With Next-Level AI

Samsung has officially taken the wraps off its Galaxy S25 family, featuring three fresh models—S25, S25+, and S25 Ultra—each promising major leaps in power and intelligence. This latest offering targets Apple head-on in the battle for smartphone dominance, with Samsung heavily promoting new AI-driven features for everything from streamlined scheduling to voice-activated tasks across multiple apps. Beyond the intelligence upgrades, the hardware itself gets a glow-up, boasting bigger screens, rounded edges, and what Samsung calls the fastest Galaxy processor yet.

The real showstopper is the S25 Ultra’s camera system, said to raise the bar for mobile photography. Under the hood, each S25 runs on a custom Qualcomm Snapdragon 8 Elite for Galaxy chip—tuned to handle advanced AI commands without draining battery life in a blink. Samsung is clearly betting big on its new “AI assistant” approach, bridging day-to-day convenience with the brand’s well-known focus on sleek hardware. It’s no secret the S25 series also aims to fend off challenges from Chinese players nibbling at Samsung’s share, and Apple’s own AI-laden devices.

Preorders begin immediately, with prices starting at $799 for the base model, jumping to $1,299 for the Ultra. All three variants land in stores on Feb. 7. Industry experts say the enhanced AI angle might sway those seeking more than a mild phone refresh, yet caution that truly game-changing features will decide whether consumers rush to upgrade. This is Samsung’s boldest move yet in the never-ending smartphone wars.