
Dunkin’ Marketing Strategy: Rebrand, Culture, and Campaigns That Keep Sticking
Dunkin’ marketing strategy blends a bold name change, celebrity anchored stunts, creator menus, and value hooks. From the 2018 Dunkin’ Donuts rebrand to Ben Affleck’s Super Bowl universe, Charli, Sabrina Carpenter and Ice Spice collabs, and rewards pivots, here are the Dunkin’ marketing campaigns and viral moments that stick.































